Established
1996
Franchise Units
24
Minimum Investment
$200,000
Franchise Fee
$30,000
Total Investment Range
$450,000
Home Based
No
Description
The Roly Poly franchise represents a well-established and highly recognizable brand in the fast-casual dining segment, known for its fresh wraps, sandwiches, salads, and health-forward menu offerings. Built around convenience, customization, and better-for-you ingredients, Roly Poly has carved out a loyal customer base among office professionals, students, and health-conscious consumers across the United States.
Positioned perfectly between traditional quick service restaurants and upscale fast-casual concepts, Roly Poly offers franchisees a scalable business model with efficient operations, streamlined menus, and strong lunchtime demand. The brand emphasizes speed of service without sacrificing quality, making it ideal for urban centers, business districts, universities, and high-traffic retail corridors.
With decades of brand recognition, a flexible footprint, and an operating model designed for multi-unit growth, Roly Poly continues to attract entrepreneurs looking for a proven, affordable, and health-focused franchise opportunity in the U.S. food and beverage market.
Why Invest in This Franchise?
Investing in the Roly Poly franchise means aligning with a concept that has already stood the test of time while remaining relevant in today’s evolving consumer landscape.
Key reasons investors choose Roly Poly include:
• Strong brand awareness built over decades in the fast-casual segment
• Health-oriented menu aligned with modern dining trends
• Simple, efficient operations with limited kitchen complexity
• High lunch-daypart demand and repeat business model
• Flexible store formats suitable for inline, end-cap, and non-traditional locations
• Scalable for multi-unit and area development strategies
• Lower labor intensity compared to full-service restaurants
Background
Established Year: 1996
Franchise Active Units (USA): 24
Brand Journey & Company History:
Roly Poly began as a single location focused on rolled sandwiches made fresh to order. As consumer demand grew for healthier fast-casual options, the brand expanded rapidly through franchising. Over the years, Roly Poly refined its menu, operational systems, and brand identity to stay competitive in a crowded foodservice market.
The company evolved into a nationally recognized franchise, with locations operating across multiple U.S. states. Its emphasis on consistency, quality, and speed helped it secure a loyal customer following, especially in office-heavy and lunch-driven markets.
Ownership & Market Presence:
Roly Poly operates as a franchised brand in the United States, with a footprint spanning multiple regions. The franchise competes within the fast-casual sandwich and wrap category, alongside national and regional players, while maintaining its unique positioning around wraps and customizable meals.
Industry Category:
Fast-Casual Restaurant Franchise
Healthy Dining / Sandwich & Wrap Concept
Support Training
Roly Poly offers franchisees a comprehensive support system designed to guide owners from initial onboarding through long-term operations.
Pre-Launch Support:
• Site selection and lease evaluation guidance
• Restaurant layout, design, and equipment specifications
• Assistance with vendor sourcing and supply chain setup
• Pre-opening checklists and timelines
Training Programs:
• In-depth initial training covering operations, food preparation, safety, and customer service
• Management training focused on staffing, scheduling, and inventory control
• Point-of-sale system training and reporting tools
Operational Support:
• Standardized recipes and preparation procedures
• Ongoing field support and operational guidance
• Access to updated systems and best practices
Marketing & Brand Support:
• National and local marketing guidance
• Grand opening promotional strategies
• Digital marketing and brand compliance resources
• Menu innovation and limited-time offerings
Ongoing Support:
• Continuous business coaching
• Operations manuals and updated training materials
• Franchisee communication and peer network support
Ideal Candidate
Roly Poly is well-suited for entrepreneurs seeking a structured yet flexible food franchise with strong daytime demand.
Ideal candidates typically include:
• First-time franchise owners looking for a proven system
• Multi-unit operators expanding their foodservice portfolio
• Investors with hospitality, retail, or management experience
• Owner-operators interested in hands-on involvement
• Semi-absentee owners with strong management teams
Key Traits:
• Passion for fresh food and customer service
• Strong leadership and people-management skills
• Ability to follow systems and brand standards
• Financial readiness to invest and scale
Location Preferences:
• Urban and suburban business districts
• College campuses and medical centers
• High-traffic retail plazas
• Office parks and mixed-use developments
Financial Detail
| Financial Component | Estimated Range / Details |
|---|---|
| Total Initial Investment | $200,000 – $450,000 |
| Minimum Investment Required | Varies by location and store format |
| Franchise Fee | ~$30,000 (industry-aligned estimate) |
| Build-Out & Infrastructure Cost | $120,000 – $250,000 |
| Equipment & Fixtures | $40,000 – $85,000 |
| Initial Marketing & Grand Opening | $5,000 – $15,000 |
| Working Capital (3–6 months) | $25,000 – $60,000 |
| Royalty Fee | Ongoing percentage of gross sales |
| Marketing / Brand Fund Contribution | As required by the franchisor |
| Estimated Break-Even Period | 18 – 30 months |
| Expected ROI | Location & operations dependent |
| Primary Revenue Streams | In-store sales, takeout, catering, online & delivery |
