Established
2015
Franchise Units
3
Minimum Investment
$850,000
Franchise Fee
$45,000
Total Investment Range
$1,800,000
Home Based
No
Description
Roots & Rye is a modern, chef-driven restaurant concept that blends elevated comfort food, handcrafted cocktails, and a warm, neighborhood-centric dining experience. Built on the philosophy of honest ingredients and thoughtful preparation, the brand brings together rustic roots and refined flavors—appealing to today’s diners who value quality, authenticity, and atmosphere as much as taste.
Positioned within the fast-growing farm-to-table and upscale casual dining segment, Roots & Rye strikes a rare balance between approachability and sophistication. The menu showcases seasonal produce, responsibly sourced proteins, scratch-made sauces, and a carefully curated beverage program anchored by premium whiskeys, craft cocktails, and boutique wines. The inviting design—wood accents, warm lighting, and an energetic bar—creates a destination that works equally well for casual dinners, business lunches, and social evenings.
As a franchise opportunity in the USA, Roots & Rye offers entrepreneurs the chance to enter the resilient full-service restaurant space with a brand that resonates strongly with modern consumers. Its emphasis on consistency, local relevance, and strong unit-level economics makes it an attractive option for operators seeking a scalable yet distinctive restaurant concept.
Why Invest in This Franchise?
-
High-Demand Dining Segment: Farm-to-table and elevated casual dining continue to outperform traditional casual restaurants due to consumer preference for fresh, transparent, and premium food experiences.
-
Strong Brand Positioning: Roots & Rye delivers a polished, contemporary image without feeling corporate, allowing it to integrate seamlessly into urban, suburban, and lifestyle centers.
-
Multiple Revenue Streams: Dine-in, bar and lounge sales, private events, catering, and alcohol-driven margins contribute to robust average unit volumes.
-
Operationally Balanced Model: A focused yet flexible menu reduces kitchen complexity while still allowing seasonal innovation and local sourcing.
-
Scalable Growth Potential: The concept is designed to expand across multiple U.S. markets with consistent brand standards and adaptable footprints.
Background
- Established Year: 2015
- Franchise Active Units : 3
- Brand Journey & History: The brand began as a single flagship location focused on scratch cooking and a premium bar experience. Early success, strong guest loyalty, and positive unit economics laid the foundation for franchising and multi-unit expansion.
- Ownership & Structure: Operated under a centralized franchising entity responsible for brand standards, training, supply chain partnerships, and national marketing.
- Market Presence in the USA: Roots & Rye has established a growing footprint in key U.S. markets, targeting high-traffic trade areas, mixed-use developments, and affluent suburban corridors.
- Industry Category: Full-Service Restaurant (FSR), Farm-to-Table, Upscale Casual Dining.
Support Training
Roots & Rye offers a comprehensive franchise support system designed to help owners launch, operate, and scale successfully.
Pre-Launch Support
-
Site selection guidance, demographic analysis, and lease negotiation assistance
-
Restaurant layout, kitchen design, and build-out specifications
-
Vendor and supply chain onboarding, including approved food and beverage partners
Training & Academic Support
-
In-depth initial training program covering kitchen operations, front-of-house service, bar management, and leadership development
-
Hands-on training at a certified training restaurant
-
Management certification programs for general managers and head chefs
Operational Support
-
Proven operating systems, recipes, prep guides, and quality control standards
-
POS integration, inventory management tools, and labor optimization frameworks
-
Ongoing field support and performance reviews
Marketing & Brand Support
-
Pre-opening marketing campaigns and local launch strategies
-
National brand positioning, creative assets, and digital marketing guidance
-
Social media playbooks, promotions, and seasonal menu rollouts
Ongoing Support
-
Continuous menu innovation and beverage program updates
-
Franchisee peer network, conferences, and best-practice sharing
-
Dedicated corporate support team for operations, marketing, and growth
Ideal Candidate
Roots & Rye is best suited for entrepreneurs who are passionate about hospitality and committed to delivering exceptional guest experiences.
Ideal Candidates Typically Have:
-
Prior restaurant, hospitality, or multi-unit business experience (preferred but not mandatory)
-
Strong leadership and people-management skills
-
A customer-first mindset with attention to detail
-
Financial capability to meet investment and liquidity requirements
-
Interest in developing one or multiple locations within a defined U.S. territory
Location Preferences:
-
Urban and suburban lifestyle centers
-
Mixed-use developments and high-visibility corridors
-
Markets with strong dining culture and above-average household income
Financial Detail
| Financial Component | Estimated Details (USD) |
|---|---|
| Initial Franchise Fee | $45,000 |
| Total Investment Required | $850,000 – $1,800,000 |
| Minimum Investment Required | ~$850,000 |
| Net Worth Requirement | $1.5M+ (recommended) |
| Liquid Capital Requirement | $400,000 – $600,000 |
| Leasehold Improvements / Build-Out | $400,000 – $900,000 |
| Kitchen Equipment & Fixtures | $200,000 – $350,000 |
| Furniture, Bar & Décor | $150,000 – $300,000 |
| Technology & POS Systems | $25,000 – $50,000 |
| Initial Inventory | $20,000 – $40,000 |
| Pre-Opening & Launch Marketing | $25,000 – $50,000 |
| Training & Opening Support | Included / Travel extra |
| Working Capital (3–6 months) | $75,000 – $150,000 |
| Royalty Fee | 5% – 6% of gross sales |
| National Marketing Fund | 1% – 2% of gross sales |
| Local Advertising Spend | Market-driven (recommended ongoing spend) |
| Expected Average Unit Volume (AUV) | $2.2M – $3.5M (location dependent) |
| EBITDA Margin (Target) | 15% – 22% |
| Estimated Break-Even Period | 24 – 36 months |
| Franchise Term | 10 years (renewable) |
| Multi-Unit Development Option | Available |
