Established
2015
Franchise Units
3
Minimum Investment
$600,000
Franchise Fee
$45,000
Total Investment Range
$1,000,000
Home Based
No
Description
Safari Nation is a well-established indoor playground franchise offering a vibrant, jungle-themed family entertainment concept designed for children and parents alike. Built around active play, imagination, and safe indoor recreation, the brand has carved out a strong position in the growing children’s entertainment and birthday party market across the United States.
The concept focuses on creating a climate-controlled, year-round destination where children can explore, climb, slide, and engage in interactive play. Each Safari Nation location is thoughtfully designed with age-appropriate play structures, soft-play areas, and dedicated party rooms that make it easy for parents to host stress-free celebrations. This combination of everyday play and event-based revenue gives the franchise consistent foot traffic and repeat customers.
Safari Nation benefits from changing consumer behavior, where families increasingly value experiences over physical gifts. Birthday parties, group outings, and family activities continue to be high-priority spending categories for parents. By offering turnkey party packages and a trusted brand experience, Safari Nation has positioned itself as a preferred choice for families seeking safe, engaging, and memorable entertainment for children.
Why Invest in This Franchise?
Safari Nation offers an attractive blend of emotional fulfillment and commercial viability, making it appealing to both first-time franchisees and experienced multi-unit operators.
Key reasons to invest include:
• Strong demand for children’s entertainment and birthday parties
• Indoor, year-round business model with limited seasonality
• Multiple revenue streams beyond basic admissions
• High repeat visitation driven by memberships and party bookings
• Community-centered concept with strong local brand loyalty
• Scalable model suitable for single-unit and multi-unit ownership
Background
Established Year: 2015
Industry Category: Indoor Playground & Family Entertainment Center
Safari Nation was created to provide a safe, imaginative environment where children can engage in physical activity while parents enjoy peace of mind. The jungle-themed design and structured play zones were developed to stand out from traditional play centers and deliver a more immersive experience.
After refining operations through company-owned locations, the brand expanded through franchising to support growth across family-dense markets in the United States. The franchise system is supported by a dedicated corporate team focused on consistency, safety, and franchisee performance.
Franchise Active Units: 3
Ownership Model: Franchised brand with centralized operational and marketing support
Market Presence: Focused on suburban and metropolitan markets with strong family demographics and limited indoor recreation options
Support Training
Safari Nation provides comprehensive support throughout the franchise lifecycle, from site selection to ongoing operations.
Pre-Launch Support
• Assistance with site selection and lease evaluation
• Facility layout, design standards, and equipment planning
• Vendor guidance for play structures and theming
• Pre-opening marketing strategy and launch execution
Training Program
• Initial classroom and hands-on operational training
• Safety procedures and child-focused operational standards
• Hiring, training, and staff management systems
• Party booking, scheduling, and customer experience training
Operational Support
• Detailed standard operating procedures
• Technology systems for POS, scheduling, and reservations
• Best practices for maintenance and daily operations
Marketing & Ongoing Support
• Local and national marketing playbooks
• Digital marketing and social media guidance
• Seasonal promotions and birthday party campaigns
• Continuous performance monitoring and operational coaching
Ideal Candidate
Safari Nation is ideal for entrepreneurs who enjoy working with families and managing customer-focused operations.
Best-suited candidates include:
• Owner-operators seeking a hands-on, community-driven business
• Investors looking to diversify into experiential franchises
• Professionals transitioning from corporate roles to ownership
• Multi-unit franchise owners expanding their portfolio
Key traits:
• Strong people-management and customer-service skills
• Comfort managing teams and scheduling operations
• Adequate financial capacity to support initial investment
• Willingness to follow systems and brand standards
Preferred Locations:
• Suburban markets with high family density
• Areas near schools, residential communities, and retail centers
• Markets with limited indoor children’s entertainment options
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Total Investment Range | $600,000 – $1,000,000 |
| Minimum Investment Required | ~$600,000 |
| Franchise Fee | ~$45,000 |
| Leasehold Improvements & Build-Out | $300,000 – $500,000 |
| Play Equipment & Themed Structures | $150,000 – $250,000 |
| Technology, POS, Signage & Fixtures | $40,000 – $70,000 |
| Pre-Opening Marketing & Launch Costs | $15,000 – $25,000 |
| Initial Working Capital | $50,000 – $100,000 |
| Royalty Fee | ~6% of Gross Sales |
| Marketing / Brand Fund Contribution | ~1% – 2% of Gross Sales |
| Estimated Break-Even Period | 24 – 36 Months |
| Expected ROI | Strong potential driven by parties & repeat visits |
