1956
200
$150,000
$25,000
$685,500
No
Sbarro is one of the most recognizable names in quick-service Italian-American cuisine, best known for its New York-style pizza by the slice. With a strong presence in high-traffic areas such as malls, airports, and travel plazas, Sbarro offers franchisees a powerful brand with a proven business model. Its signature oversized slices, strombolis, and pasta dishes continue to draw loyal customers in the U.S. and across the globe.
Sbarro was founded in 1956 by Italian immigrants Gennaro and Carmela Sbarro in Brooklyn, New York. Originally a salumeria (Italian grocery store), it quickly evolved into a full-service pizzeria. Today, Sbarro operates more than 600 units worldwide, with a growing network of U.S. franchise locations. The brand has adapted over time with the "Pizza Cucinova" concept, focusing on artisanal, fast-casual pizza made with fresh, hand-stretched dough.
Sbarro offers extensive support and training to ensure the success of its franchise partners:
Initial Training: Up to 4 weeks of in-store and classroom training
Site Selection Assistance: Help in choosing high-traffic, high-visibility locations
Grand Opening Support: Marketing strategies and operational setup
Ongoing Support: Field support representatives, franchise business consultants, and continual training resources
Marketing Support: National and local marketing campaigns, digital marketing, promotional materials
The ideal Sbarro franchisee is:
Passionate about food and customer service
Experienced in restaurant or retail operations (preferred, but not required)
Capable of managing a team and maintaining high operational standards
Financially qualified to invest in a QSR (Quick Service Restaurant) model
Interested in multi-unit opportunities and scalable growth
Franchise Fee: $25,000
Total Investment Range: $385,500 – $685,500
Minimum Net Worth Requirement: $500,000
Minimum Liquid Capital: $150,000
Royalty Fee: 6% of gross sales
Marketing Fee: 2% of gross sales
Franchise Units (Worldwide): Over 600
Franchise Units (USA): Approximately 200+
