Established
2011
Franchise Units
16
Minimum Investment
$1,800,000
Franchise Fee
$60,000
Total Investment Range
$3,200,000
Home Based
No
Description
Sedona Taphouse is a polished-casual, upscale dining concept built around craft beer culture, chef-driven American cuisine, and a welcoming neighborhood atmosphere. Positioned between traditional casual dining and high-end gastropubs, the brand delivers a refined yet approachable experience that resonates strongly with today’s socially driven diners.
The concept is designed for guests who appreciate premium food, an extensive craft beer lineup, and a vibrant bar-forward environment without the formality or price point of fine dining. Sedona Taphouse locations are known for their warm interiors, expansive bar areas, patio seating, and menus that balance comfort classics with modern culinary trends.
In the U.S. market, Sedona Taphouse stands out as a destination for after-work gatherings, weekend dining, sports viewing, and social celebrations. The brand’s emphasis on quality ingredients, rotating craft beer selections, and consistent guest experience has helped it establish a strong regional following and a scalable franchise model suitable for experienced multi-unit operators as well as hospitality entrepreneurs seeking a premium concept.
Why Invest in This Franchise?
Investing in Sedona Taphouse offers franchisees entry into the resilient and high-demand polished casual dining segment with a concept designed for strong average unit volumes and repeat traffic.
Key investment advantages include:
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Strong alignment with the growing craft beer and premium casual dining trends in the USA
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Bar-driven revenue model that supports higher margins and strong evening traffic
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Broad demographic appeal, attracting professionals, families, and social groups
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Scalable footprint suitable for suburban, urban, and mixed-use developments
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Established brand systems focused on consistency, food quality, and guest engagement
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Multiple revenue streams including dine-in, bar sales, private events, and catering
Background
Established Year: 2011
Sedona Taphouse was founded in the United States with the vision of creating a neighborhood-centric restaurant that combined chef-inspired food with an elevated craft beer experience. The founders recognized an opportunity in the market for a polished yet comfortable environment where guests could enjoy high-quality meals, local and national craft beers, and attentive service under one roof.
Brand Journey & Company History:
From its early locations, Sedona Taphouse gained traction by focusing on menu consistency, atmosphere, and community engagement. The brand expanded steadily across multiple U.S. states, refining its operational systems and menu offerings to support scalability without sacrificing quality.
Ownership & Market Presence:
Sedona Taphouse operates within the casual dining and gastropub industry category. Its presence across the United States reflects a deliberate growth strategy prioritizing strong franchise partners, high-visibility sites, and markets with favorable demographics for upscale casual dining.
Franchise Active Units: 16
Support Training
Sedona Taphouse offers comprehensive, hands-on support designed to guide franchisees from site selection through long-term operations.
Pre-Launch Support:
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Market and site evaluation assistance
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Restaurant design, layout, and construction guidance
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Vendor sourcing and supply chain setup
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Pre-opening staffing plans and hiring support
Training Programs:
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In-depth initial training covering operations, food preparation, bar management, and service standards
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Management training focused on leadership, cost control, inventory management, and guest experience
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Systems training for POS, scheduling, and reporting
Marketing & Brand Support:
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Grand opening marketing strategies and launch campaigns
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Ongoing brand marketing tools and promotional calendars
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Local store marketing guidance to drive repeat traffic and community engagement
Ongoing Operational Support:
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Dedicated franchise support team
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Regular performance reviews and benchmarking
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Menu innovation, seasonal promotions, and beverage program updates
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Continuous improvement initiatives to optimize profitability and guest satisfaction
Ideal Candidate
Sedona Taphouse is best suited for franchise partners who value operational excellence and guest experience.
The ideal franchisee typically has:
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Restaurant, hospitality, or multi-unit business management experience
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Strong leadership and people-management skills
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Passion for food, beverage, and community-driven dining concepts
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Financial capacity to support a full-service restaurant investment
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Interest in developing one or multiple units within a defined territory
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Commitment to brand standards, quality control, and long-term growth
Both single-unit owner-operators and multi-unit investors seeking a premium casual dining portfolio fit well within the Sedona Taphouse franchise system.
Financial Detail
| Financial Component | Estimated Details |
|---|---|
| Total Investment Required | USD 1,800,000 – USD 3,200,000 |
| Minimum Investment Required | Approx. USD 1,800,000 |
| Franchise Fee | Approx. USD 60,000 |
| Restaurant Size | Typically 6,000 – 8,000 sq. ft. |
| Infrastructure & Build-Out Cost | USD 900,000 – USD 1,800,000 (varies by site condition & market) |
| Furniture, Fixtures & Equipment (FF&E) | USD 350,000 – USD 650,000 |
| Initial Inventory & Supplies | USD 40,000 – USD 75,000 |
| Marketing & Grand Opening Budget | USD 30,000 – USD 60,000 |
| Working Capital (3–6 Months) | USD 150,000 – USD 300,000 |
| Royalty Fee | Percentage of Gross Sales |
| Marketing Fee | Percentage of Gross Sales |
| Estimated Average Unit Volume (AUV) | Market-dependent, strong polished-casual benchmarks |
| Expected ROI | Competitive for upscale casual dining segment |
| Estimated Break-Even Period | 24 – 36 Months |
| Primary Revenue Streams | Dine-in Food, Bar & Craft Beer Sales, Private Events, Catering |
