Established
2010
Franchise Units
25
Minimum Investment
$250,000
Franchise Fee
$50,000
Total Investment Range
$550,000
Home Based
No
Description
Self Made Training Facility has emerged as one of the most compelling boutique fitness franchise concepts in the United States, blending premium gym aesthetics with a performance-driven, trainer-centric business model. Built for modern fitness entrepreneurs, the brand redefines what a personal training gym can be by creating high-end, Instagram-worthy spaces where independent trainers thrive and members experience results-focused coaching.
Unlike traditional gyms that rely on overcrowding, low engagement, and high churn, Self Made Training Facility operates on a community-powered ecosystem. The concept attracts certified personal trainers, fitness professionals, and serious fitness enthusiasts who value exclusivity, accountability, and elevated training environments. Each location is designed to feel private, aspirational, and performance-oriented, making it ideal for both trainers building their personal brands and members seeking a premium fitness experience.
Positioned at the intersection of boutique fitness, personal training, and lifestyle branding, Self Made Training Facility has gained strong traction across major U.S. markets. Its distinct identity, scalable operating systems, and recurring revenue model make it an attractive franchise opportunity for investors looking to enter the fast-growing fitness and wellness industry.
Why Invest in This Franchise?
Self Made Training Facility stands out in a crowded fitness franchise space due to its differentiated concept and diversified income model.
Key reasons to consider this opportunity include:
-
Boutique gym model centered on personal training rather than overcrowded memberships
-
Rising demand for private, premium training environments
-
Multiple recurring revenue streams beyond traditional gym dues
-
Strong brand appeal among trainers, influencers, and fitness professionals
-
Scalable systems that support single-unit and multi-unit ownership
-
Lean staffing requirements with high perceived customer value
-
Greater resilience compared to big-box gyms due to niche positioning
Background
Established Year
Self Made Training Facility was founded in 2010.
Founders
The brand was founded by Kyle Thompson and Michael Salgado, entrepreneurs with backgrounds in fitness, branding, and business development.
Franchise Active Units : 50+
Brand Journey and Company History
The concept originated as a premium training space designed specifically for independent personal trainers who wanted access to a professional, high-end facility without the cost of owning a gym. Early success validated the model and led to expansion through franchising.
Over time, the company refined its systems, design standards, and operational processes to ensure consistency while allowing franchise owners flexibility to grow within their local markets. Today, the brand is recognized for its sleek facilities, strong trainer communities, and business-forward approach to fitness.
Ownership and Industry Category
The franchise operates within the boutique fitness and personal training category, combining lifestyle branding with operational efficiency.
Market Presence in the USA
Self Made Training Facility has a growing number of locations across the United States, particularly in fitness-conscious metropolitan and suburban markets, with continued expansion planned nationwide.
Support Training
Franchisees receive structured support designed to guide them from launch through long-term growth.
Pre-Launch Support
-
Site selection and real estate guidance
-
Facility layout planning and build-out standards
-
Equipment sourcing and vendor coordination
-
Licensing, compliance, and pre-opening checklists
Training & Onboarding
-
Initial franchise training covering operations, sales, and financial management
-
Trainer recruitment and onboarding strategies
-
Membership pricing models and sales systems
-
Facility scheduling and management processes
Marketing & Brand Support
-
National brand assets and positioning guidelines
-
Digital marketing frameworks for local lead generation
-
Social media and influencer-based marketing strategies
-
Grand opening and ongoing promotional campaigns
Ongoing Support
-
Dedicated franchise support team
-
Performance tracking and business coaching
-
System updates and operational enhancements
-
Access to a nationwide franchisee network
Ideal Candidate
This franchise is well suited for both fitness-driven entrepreneurs and business-minded investors.
Ideal candidates include:
-
Personal trainers or fitness professionals looking to scale
-
Entrepreneurs seeking entry into the fitness and wellness space
-
Investors with experience in retail, hospitality, or service businesses
-
Multi-unit operators interested in boutique fitness concepts
-
Individuals passionate about community building and premium branding
Preferred Traits
-
Strong leadership and people management skills
-
Sales-oriented and growth-focused mindset
-
Ability to invest in a premium facility build-out
-
Commitment to brand standards and customer experience
-
Interest in urban or high-income suburban territories
Previous gym ownership is not required, but business discipline and passion for fitness are key success factors.
Financial Detail
| Investment Category | Estimated Amount (USD) |
|---|---|
| Initial Franchise Fee | $50,000 |
| Total Investment Range | $250,000 – $550,000 |
| Minimum Liquid Capital Required | $150,000 |
| Leasehold Improvements & Build-Out | $120,000 – $280,000 |
| Fitness Equipment & Branding | $60,000 – $120,000 |
| Technology & Security Systems | $10,000 – $20,000 |
| Initial Marketing & Grand Opening | $10,000 – $20,000 |
| Working Capital (3–6 Months) | $30,000 – $60,000 |
| Ongoing Royalty Fee | 6% of Gross Revenue |
| Advertising Contribution | Local spend recommended |
| Estimated Break-Even Timeline | 12 – 24 Months |
| Franchise Active Units | 50+ Locations (USA) |
