Established
2004
Franchise Units
00
Minimum Investment
$400,000
Franchise Fee
$40,000
Total Investment Range
$800,000
Home Based
No
Description
Serasana is a premium wellness and recovery franchise designed for today’s health-conscious consumer who values balance, performance, and long-term well-being. Built around a holistic mind–body–recovery philosophy, Serasana brings multiple high-demand wellness services under one modern, community-focused roof. From yoga and meditation to recovery therapies and advanced wellness modalities, the brand positions itself at the intersection of self-care, preventative health, and lifestyle optimization.
In a U.S. market where consumers are increasingly prioritizing mental wellness, stress management, recovery, and longevity, Serasana stands out as a thoughtfully curated wellness destination rather than a single-service studio. The concept appeals to busy professionals, athletes, entrepreneurs, and families seeking consistent wellness routines supported by expert guidance and a calming, upscale environment.
Serasana’s brand identity is built on authenticity, science-backed practices, and an elevated member experience. Each location is designed to feel like a retreat within the community, offering recurring membership revenue, diversified income streams, and strong customer retention. For franchise investors, Serasana represents an opportunity to enter the fast-growing wellness industry with a scalable, systems-driven model that aligns profitability with purpose.
Why Invest in This Franchise?
Investing in a Serasana franchise offers more than financial upside; it provides entry into one of the most resilient and future-focused industries in the U.S. economy. Key reasons investors are drawn to Serasana include:
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Strong positioning within the wellness, recovery, and lifestyle health sector
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Multiple revenue streams under one roof, reducing reliance on a single service line
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Recurring membership model that supports predictable monthly cash flow
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Premium brand image with broad demographic appeal
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Growing consumer demand for stress relief, recovery, and preventative wellness
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Scalable operations suitable for multi-unit ownership
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Community-centric concept that builds loyal, long-term members
Background
Serasana was founded 2004 in the United States with a clear mission: to create an integrated wellness ecosystem that supports physical recovery, mental clarity, and sustainable lifestyle health. The founders identified a gap in the market where consumers were forced to visit multiple studios and clinics to meet their wellness needs. Serasana was developed as a single destination that unites these services seamlessly.
Since its inception, the brand has evolved from a flagship studio into a scalable franchise model with a growing presence across the U.S. market. The company operates within the wellness and recovery industry, combining elements of boutique fitness, holistic health, and modern recovery services. Ownership remains focused on strategic expansion, brand consistency, and franchisee profitability rather than rapid, uncontrolled growth.
Support Training
Serasana offers a comprehensive franchise support system designed to guide franchisees from initial onboarding through long-term operations and growth. Support is structured to reduce risk, shorten the learning curve, and help owners focus on leadership and community building.
Pre-Launch Support
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Site selection guidance and demographic analysis
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Lease review and space planning assistance
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Studio design standards and build-out specifications
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Vendor and equipment sourcing support
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Pre-opening marketing and membership presales strategy
Training & Operational Support
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In-depth initial training covering wellness programming, studio operations, and staff management
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Systems training for scheduling, membership management, and reporting
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Standard operating procedures for daily operations and customer experience
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Hiring and onboarding frameworks for instructors and wellness professionals
Marketing & Brand Support
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National brand positioning and creative assets
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Local marketing playbooks for digital ads, community partnerships, and events
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Social media guidance and promotional calendars
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Ongoing campaign support to drive memberships and retention
Ongoing Support
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Dedicated franchise support team
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Performance benchmarking and business reviews
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Continued education on new wellness offerings and trends
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Access to a franchisee network for shared best practices
Ideal Candidate
The ideal Serasana franchisee is a business-minded individual who believes in wellness as both a lifestyle and a long-term investment opportunity. Prior experience in fitness, hospitality, healthcare, or multi-unit operations is beneficial but not required.
Serasana is well-suited for:
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Entrepreneurs seeking a purpose-driven business
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Investors looking to diversify into the wellness sector
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Multi-unit franchise owners expanding into lifestyle brands
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Professionals transitioning from corporate careers into ownership
Successful franchisees typically possess strong leadership skills, community-building ability, and the financial capacity to invest in a premium concept. While day-to-day operations can be managed with trained staff, owners should be actively involved in oversight, marketing, and local partnerships.
Financial Detail
| Financial Component | Estimated Range |
|---|---|
| Total Investment Required | $400,000 – $800,000 |
| Minimum Liquid Capital | $150,000 – $250,000 |
| Net Worth Requirement | $350,000 – $750,000 |
| Franchise Fee | $40,000 – $60,000 |
| Leasehold Improvements & Build-Out | $180,000 – $350,000 |
| Equipment & Wellness Infrastructure | $75,000 – $150,000 |
| Initial Marketing & Launch Budget | $15,000 – $30,000 |
| Technology, POS & Software | $10,000 – $20,000 |
| Training & Opening Support | Included in franchise fee |
| Working Capital (3–6 Months) | $40,000 – $90,000 |
| Royalty Fee | 6% of gross revenue |
| Brand Marketing Fee | 2% of gross revenue |
| Estimated Break-Even Period | 18 – 30 months |
| Revenue Streams | Memberships, classes, recovery services, retail, workshops |