2019
10
$250,000
$35,000
$450,000
No
Effin Egg is redefining how America does breakfast. Known for its bold flavors, fresh ingredients, and witty personality, Effin Egg is a fast-casual breakfast and brunch franchise that serves gourmet egg sandwiches, coffee, and brunch favorites—all with a fun, rebellious twist. Founded on the belief that breakfast shouldn’t be boring, Effin Egg brings energy and creativity to one of the fastest-growing segments in the restaurant industry: the all-day breakfast and brunch market.
With a cult-like following for its signature sandwiches, playful branding, and quick-service format, Effin Egg has carved out a unique space between traditional diners and coffee chains. Customers love its modern design, casual vibe, and chef-driven menu that focuses on quality and convenience. For franchisees, Effin Egg offers a proven business model, strong brand identity, and growing national recognition in the booming breakfast segment—making it one of the hottest emerging franchises in the U.S.
Investing in an Effin Egg franchise means joining one of the most exciting breakfast brands in America. The demand for premium, fast-casual breakfast continues to soar, and Effin Egg delivers exactly what today’s customers crave: high-quality food served fast, in a fresh and approachable environment.
Here’s why investors are lining up for this opportunity:
Explosive Market Growth: The breakfast and brunch sector continues to expand, with more consumers eating out earlier in the day and seeking new, experiential brands.
Simple Operations: The streamlined menu, compact kitchen layout, and efficient service model allow for easier management, reduced labor costs, and strong margins.
Unique Brand Personality: Effin Egg stands out with a bold identity, cheeky humor, and social media-friendly appeal that resonates with Millennials and Gen Z audiences.
Strong Unit Economics: With lower overhead compared to full-service restaurants and a strong focus on takeout, catering, and delivery, franchisees benefit from multiple revenue streams.
Community-Focused Growth: Effin Egg encourages franchisees to connect locally—making every restaurant a vibrant part of its neighborhood.
Effin Egg was founded in 2019 in Inlet Beach, Florida, by Jeff Martin, a seasoned entrepreneur and restaurateur with a passion for creating bold, fun, and flavorful dining experiences. After years of witnessing the rise of fast-casual dining concepts, Martin saw an opportunity to shake up the traditional breakfast scene with something fresh, modern, and full of personality — and that’s how Effin Egg was born.
Starting as a single breakfast spot focused on gourmet egg sandwiches, high-quality ingredients, and a cheeky, unapologetic brand identity, Effin Egg quickly captured local attention and social media buzz. Its combination of craft coffee, signature breakfast sandwiches, and quick service proved to be the perfect recipe for success.
Within a short time, Effin Egg expanded beyond Florida, opening new locations in Texas, Georgia, and Tennessee, and began franchising to meet the growing demand. Today, the brand operates 10+ franchise units across the United States, with more in development and strong interest from multi-unit operators nationwide.
Effin Egg falls under the fast-casual breakfast and brunch restaurant industry, one of the fastest-growing sectors in American dining. Its compact footprint, efficient kitchen model, and recognizable brand personality make it a scalable, attractive option for franchise investors.
Effin Egg provides franchise partners with a robust system designed to make ownership simple, efficient, and profitable from day one.
Pre-Launch Support:
Site selection and lease negotiation assistance
Restaurant design, layout, and construction guidance
Vendor sourcing and equipment procurement
Initial training at corporate headquarters and a certified Effin Egg location
Operational Training:
Comprehensive training for owners and managers covering operations, staffing, and food preparation
Standard operating manuals and systems for consistent quality and service
In-depth training on inventory management, customer service, and health regulations
Marketing & Launch Support:
Grand opening marketing campaigns
Access to proven digital marketing strategies, including social media, influencer partnerships, and local promotions
National brand marketing materials and assets for franchisees to localize
Ongoing Support:
Regular operational audits and business coaching
New product development and menu updates
Continued marketing support and performance analysis
Franchisee community network and annual meetings
Effin Egg’s franchise system is built to ensure every partner receives the tools and support needed to thrive in their market.
Effin Egg is looking for passionate entrepreneurs who are ready to shake up the breakfast scene. The ideal franchisee is someone who:
Has a strong entrepreneurial mindset and a drive to build a successful, community-loved business.
Possesses restaurant, hospitality, or business management experience, though it’s not mandatory.
Enjoys interacting with customers and leading a motivated team.
Is committed to maintaining brand standards, quality, and service excellence.
Has the financial capability to invest in a premium fast-casual concept and sustain operations through the ramp-up phase.
Is looking to grow multi-unit territories and be part of a rapidly expanding franchise system.
Effin Egg franchisees are motivated, hands-on, and excited to bring a fresh, bold breakfast concept to their city.
| Financial Requirement | Amount (USD) |
|---|---|
| Total Investment | $250,000 – $450,000 |
| Minimum Net Worth | $500,000 |
| Liquid Capital Required | $150,000 – $200,000 |
| Franchise Fee | $35,000 |
| Royalty Fee | 6% of gross sales |
| Marketing Fund Contribution | 2% of gross sales |
| Average Unit Size | 1,500 – 2,200 sq. ft. |
| Expected ROI | 20% – 25% (depending on location) |
| Break-even Period | Typically 18 – 24 months |
| Revenue Streams | Dine-in, Takeout, Delivery, Catering, Merchandise |
Effin Egg franchisees benefit from a manageable initial investment with the potential for high returns due to strong brand recognition, simplified operations, and high customer loyalty.
