Established
2014
Franchise Units
15
Minimum Investment
$180,000
Franchise Fee
$25,000
Total Investment Range
$350,000
Home Based
No
Description
The Sincerely Yogurt franchise represents a modern, community-driven frozen yogurt concept designed for today’s health-conscious and experience-seeking consumers. Built around premium frozen yogurt, customizable toppings, and a welcoming store atmosphere, Sincerely Yogurt blends indulgence with balance—making it a go-to dessert destination for families, students, and young professionals alike.
What sets Sincerely Yogurt apart is its focus on simplicity, authenticity, and emotional connection. The brand positions itself as more than just a dessert shop—it’s a neighborhood gathering space where customers feel comfortable returning again and again. With clean store designs, efficient operations, and a product lineup that appeals across age groups, the franchise fits perfectly into high-footfall retail corridors, lifestyle centers, and mixed-use developments across the United States.
Why Invest in This Franchise?
Investing in the Sincerely Yogurt franchise offers multiple strategic advantages for first-time franchise owners as well as multi-unit operators:
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Operates in the evergreen frozen dessert and specialty treats industry
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Appeals to a wide demographic including families, teens, and health-focused consumers
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Simple menu structure with high perceived value and strong margins
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Customizable self-serve or assisted-serve models depending on location
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Lower labor intensity compared to full-service food concepts
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Strong repeat business driven by loyalty programs and seasonal offerings
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Flexible store formats suitable for inline, kiosk, or non-traditional locations
Background
Established Year: 2014
Brand Journey & Company History:
Sincerely Yogurt was created with a clear vision—to deliver a frozen yogurt experience that feels personal, sincere, and community-oriented. The brand began with a single flagship location focused on premium ingredients, customer choice, and a welcoming store culture. Early success led to growing interest from aspiring business owners, prompting the development of a franchise-ready model.
Over the years, Sincerely Yogurt refined its menu, supplier partnerships, store layouts, and operational systems to ensure consistency and scalability. The brand continues to evolve by incorporating consumer trends such as reduced-sugar options, dairy-free alternatives, and rotating seasonal flavors.
Franchise Active Units: Approximately 15 operating locations across the United States
Ownership & Industry Category:
Privately owned | Quick-service dessert franchise | Frozen yogurt & specialty treats
Market Presence in the USA:
Sincerely Yogurt maintains a growing footprint in high-traffic suburban and urban markets, with strong performance in family-oriented neighborhoods, student-dense areas, and lifestyle retail centers.
Support Training
Sincerely Yogurt provides end-to-end franchise support designed to simplify launch, operations, and long-term growth.
Pre-Launch Support
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Site selection guidance and territory evaluation
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Store layout planning and design standards
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Equipment specifications and vendor coordination
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Assistance with permits, licensing, and pre-opening checklist
Training Program
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Comprehensive initial training covering operations, food preparation, and quality control
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POS systems, inventory management, and cost controls
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Customer service standards and team leadership
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In-store and classroom training for franchisees and managers
Marketing & Branding Support
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Brand guidelines and in-store marketing assets
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Grand opening marketing strategy and promotional campaigns
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Digital marketing playbooks including local SEO and social media
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Ongoing promotional calendars and seasonal product launches
Ongoing Operational Support
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Dedicated franchise support team
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Regular operational reviews and performance benchmarking
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New product development and menu innovation
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Continued training updates and best-practice sharing
Ideal Candidate
The ideal Sincerely Yogurt franchisee is someone who values community engagement, consistency, and customer experience.
Best Suited For:
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First-time franchise owners seeking a proven system
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Multi-unit operators expanding into dessert or QSR concepts
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Owner-operators who enjoy hands-on involvement
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Investors with strong people-management and local marketing skills
Background & Skills
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Experience in food service, retail, or hospitality is helpful but not mandatory
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Strong operational mindset and attention to detail
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Passion for customer service and community connection
Investment Capability & Location Preference
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Ability to meet minimum capital and liquidity requirements
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Interest in high-traffic retail areas, lifestyle centers, or college-adjacent markets
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Commitment to brand standards and long-term growth
Financial Detail
| Cost Component | Estimated Amount (USD) |
|---|---|
| Franchise Fee | $25,000 |
| Total Initial Investment | $180,000 – $350,000 |
| Minimum Investment Required | $180,000 |
| Leasehold Improvements & Build-Out | $90,000 – $180,000 |
| Equipment & Fixtures | $30,000 – $55,000 |
| Initial Inventory & Supplies | $10,000 – $15,000 |
| POS System & Technology | $5,000 – $10,000 |
| Initial Marketing & Grand Opening | $10,000 – $20,000 |
| Training Expenses | Included |
| Professional Fees (Legal, Permits) | $5,000 – $10,000 |
| Working Capital (3–6 months) | $20,000 – $40,000 |
| Ongoing Royalty Fee | 5% – 6% of Gross Sales |
| Marketing Fund Contribution | 1% – 2% of Gross Sales |
| Estimated Break-Even Period | 18 – 30 Months |
| Potential Revenue Streams | Frozen Yogurt, Toppings, Seasonal Items, Catering |
