Established
2009
Franchise Units
3
Minimum Investment
$1,200,000
Franchise Fee
$50,000
Total Investment Range
$2,500,000
Home Based
No
Description
The Slater's 50/50 franchise stands at the intersection of indulgence, innovation, and bold American dining. Known nationwide for its legendary 50/50 burger a proprietary blend of 50% ground beef and 50% bacon Slater’s 50/50 has carved out a powerful niche in the premium casual dining segment. This is not just another burger restaurant; it’s a high-energy, chef-driven concept that attracts passionate food lovers, sports fans, and social diners looking for something unforgettable.
Slater’s 50/50 delivers a menu built on excess done right: gourmet burgers, thick-cut bacon creations, craft beers, loaded appetizers, and crave-worthy desserts, all served in a lively, modern atmosphere. The brand has become synonymous with bold flavors, oversized portions, and a fun, social experience that keeps guests coming back. In an industry crowded with lookalike burger brands, Slater’s 50/50 differentiates itself through product originality, strong brand storytelling, and a proven ability to generate buzz both online and in-store.
Why Invest in This Franchise?
Slater’s 50/50 is built for franchisees who want more than thin margins and commodity menus. The concept thrives on differentiation and premium positioning.
Key reasons investors are drawn to Slater’s 50/50 include:
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A signature product (the 50/50 burger) that competitors cannot easily replicate
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Strong average check sizes driven by premium burgers, craft beer, and add-ons
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A bar-forward casual dining model that increases dwell time and alcohol revenue
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A brand that resonates strongly with Millennials, Gen Z, and sports-oriented customers
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Flexible formats suitable for urban, suburban, and entertainment-district locations
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A menu designed for innovation, seasonal specials, and limited-time offers
Background
Established Year: 2009
Founders: Scott Slater and partners
Franchise Active Units: 3
Slater’s 50/50 was founded in Southern California with a simple but disruptive idea: combine two of America’s favorite indulgences beef and bacon into a single, unforgettable burger. What started as a bold culinary experiment quickly evolved into a cult-favorite restaurant brand. Early locations gained massive attention for their inventive menu, oversized burgers, and unapologetically indulgent approach to dining.
Over time, Slater’s 50/50 expanded beyond its original location, refining its operations, menu systems, and brand identity to support multi-unit growth. The brand now operates across multiple U.S. states and continues to attract loyal customers who associate Slater’s 50/50 with premium burgers, craft beer culture, and a high-energy dining atmosphere.
Industry Category: Casual Dining / Gourmet Burger & Bar
Market Presence: United States
Support Training
Slater’s 50/50 offers a comprehensive franchise support system designed to help operators launch confidently and scale efficiently.
Pre-Launch Support
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Site selection guidance and demographic analysis
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Restaurant layout, kitchen design, and equipment specifications
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Vendor sourcing and supply chain coordination
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Pre-opening project management support
Training & Operations
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Initial franchisee and management training programs
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In-restaurant operational training prior to opening
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Standardized operating procedures covering food quality, service, and compliance
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Staffing models, labor controls, and scheduling systems
Marketing & Brand Support
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Grand opening marketing strategy and launch campaigns
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Ongoing brand-level marketing initiatives
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Social media, digital marketing, and local store marketing playbooks
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Promotional calendars and seasonal menu rollouts
Ongoing Support
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Field support visits and performance evaluations
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Continuous menu innovation and product development
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Access to updated systems, technology, and best practices
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Franchisee network collaboration and knowledge sharing
This structured support allows franchisees to focus on execution while benefiting from a proven system and an established brand voice.
Ideal Candidate
Slater’s 50/50 is best suited for experienced operators or well-capitalized entrepreneurs who understand the demands of full-service restaurants.
The ideal franchisee typically has:
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Prior experience in restaurants, hospitality, or multi-unit retail
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Strong leadership and people-management skills
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Passion for food, beverage, and guest experience
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Financial capability to invest in a premium casual dining concept
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Ability to oversee day-to-day operations or build a strong management team
Multi-unit operators, restaurant groups, and investors looking to diversify into a differentiated burger-and-bar concept are particularly well-positioned for success with Slater’s 50/50.
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Franchise Fee | $50,000 |
| Total Initial Investment | $1,200,000 – $2,500,000 |
| Minimum Net Worth Required | ~$1,500,000 |
| Minimum Liquid Capital | $500,000+ |
| Real Estate & Leasehold Improvements | $600,000 – $1,200,000 |
| Furniture, Fixtures & Equipment (FF&E) | $300,000 – $600,000 |
| Initial Inventory & Supplies | $40,000 – $70,000 |
| Technology & POS Systems | $25,000 – $50,000 |
| Pre-Opening & Training Costs | $30,000 – $60,000 |
| Grand Opening Marketing Budget | $20,000 – $40,000 |
| Working Capital (3–6 months) | $100,000 – $250,000 |
| Royalty Fee | 5% – 6% of Gross Sales |
| Brand / Marketing Fund Contribution | ~2% of Gross Sales |
| Estimated Break-Even Period | 24 – 36 months |
| Expected ROI (Location Dependent) | Medium to High |
