Established
2019
Franchise Units
1
Minimum Investment
$250,000
Franchise Fee
$40,000
Total Investment Range
$500,000
Home Based
No
Description
In a world where stress relief, social experiences, and Instagram-worthy moments drive consumer spending, Smash Labs Rage Room & Axe Throwing stands out as a bold, high-energy destination entertainment brand. Combining two of the fastest-growing experiential concepts—rage rooms and indoor axe throwing—Smash Labs delivers a premium, safe, and unforgettable outlet for stress relief, group bonding, and competitive fun.
The concept is simple yet powerful: give customers a controlled environment to smash, throw, and release, while delivering an experience that feels thrilling, social, and repeatable. Smash Labs locations are designed to attract a wide demographic—corporate teams, birthday parties, bachelor and bachelorette groups, college crowds, tourists, and everyday customers looking for a unique way to unwind.
Why Invest in This Franchise?
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Dual-Concept Advantage – Rage rooms and axe throwing in one location maximize foot traffic, session frequency, and average ticket size.
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Exploding Demand for Experiences – Consumers increasingly prioritize memorable activities over traditional retail spending.
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Group-Driven Revenue – Parties, corporate events, and team-building bookings generate predictable, high-value sales.
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Strong Social Media Appeal – Smash Labs experiences are highly shareable, driving organic exposure and repeat visits.
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Operationally Efficient Model – Streamlined staffing, session-based pricing, and controlled environments help manage costs.
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Territory Availability Across the USA – Ideal for urban, suburban, and entertainment-focused districts.
Background
Established Year: 2019
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Brand Journey & Company History: Smash Labs was created to meet the growing demand for safe, structured stress-relief experiences. What began as a rage room concept evolved into a dual-offering model by adding axe throwing, transforming locations into full-scale entertainment hubs. The brand has focused heavily on safety, customer experience, and operational consistency to support franchising.
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Ownership: Privately owned franchise system
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Market Presence in the USA: Expanding across multiple U.S. states with active and developing franchise locations
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Industry Category: Experiential Entertainment, Indoor Recreation, Group & Event-Based Entertainment
Franchise Active Units (USA) : 1
Support Training
Smash Labs delivers a structured, franchisee-first support system covering every stage of ownership.
Pre-Launch Support
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Territory evaluation and site selection assistance
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Facility design guidance and space planning
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Equipment specifications and approved vendor sourcing
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Safety standards, insurance guidance, and compliance support
Training & Operations
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Initial onboarding and hands-on operational training
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Rage room and axe throwing safety certification processes
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Staffing models, hiring guidance, and training manuals
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Detailed SOPs for daily operations and customer flow
Marketing & Sales Support
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Grand opening marketing playbook
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Digital marketing assets, promotions, and social media guidance
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Corporate events, parties, and group booking sales strategies
Ongoing Support
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Dedicated franchise support team
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Ongoing operational coaching and performance benchmarking
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Continuous system updates, new experiences, and promotional rollouts
Ideal Candidate
Smash Labs is ideal for entrepreneurs who want to operate a high-energy, customer-centric entertainment business.
Best-Suited Franchisees Include:
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First-time or experienced franchise owners seeking a scalable entertainment concept
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Operators with hospitality, fitness, recreation, or event-management experience (preferred but not required)
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Investors passionate about experiential businesses and community engagement
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Hands-on owner-operators or semi-absentee owners with strong managers
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Franchisees capable of securing high-visibility retail or entertainment district locations
A successful Smash Labs franchisee is people-focused, marketing-driven, and committed to delivering memorable customer experiences.
Financial Detail
| Category | Estimated Range (USD) |
|---|---|
| Total Investment Required | $250,000 – $500,000 |
| Minimum Investment | ~$250,000 |
| Franchise Fee | $40,000 – $50,000 |
| Build-Out & Infrastructure Costs | $120,000 – $250,000 |
| Equipment & Safety Gear | $40,000 – $80,000 |
| Marketing & Grand Opening Budget | $15,000 – $30,000 |
| Working Capital | $30,000 – $60,000 |
| Royalty Fees | Approximately 6% of gross revenue |
| Brand Marketing Fund | Approximately 2% of gross revenue |
