Established
2007
Franchise Units
240
Minimum Investment
$545,000
Franchise Fee
$40,000
Total Investment Range
$1,000,000
Home Based
No
Description
Smashburger is a nationally recognized fast-casual “better burger” brand known for its crave-worthy smashed burgers, premium ingredients, and modern dining experience. Built on the simple yet powerful technique of smashing fresh, never-frozen beef on a hot grill to lock in flavor and juiciness, Smashburger has carved out a strong position between traditional quick-service burger chains and upscale gourmet burger concepts.
The brand appeals to today’s consumers who demand quality, customization, and speed—without sacrificing taste. Smashburger menus feature signature burgers, regional flavor adaptations, chicken sandwiches, crispy fries, shakes, and craft beverages, creating a broad appeal across demographics. With its strong brand recognition, scalable store formats, and proven operational systems, Smashburger presents a compelling franchise opportunity in the competitive U.S. fast-casual restaurant segment.
Why Invest in This Franchise?
Established Brand Equity
Smashburger is a well-known national brand with a loyal customer base and strong awareness in urban, suburban, and travel-related locations.
Fast-Casual Growth Segment
The brand operates in the high-growth fast-casual burger category, which continues to outperform traditional quick-service dining due to higher average ticket sizes and premium positioning.
Proven Operating Model
Standardized systems, refined menus, and optimized kitchen layouts allow for consistent execution and operational efficiency.
Flexible Formats
Smashburger locations can be developed as inline stores, end-cap units, freestanding restaurants, or non-traditional venues such as airports and universities.
Menu Innovation & Regional Appeal
The brand frequently introduces limited-time offers and region-inspired burgers, helping franchisees stay relevant in local markets.
Background
Established Year
Smashburger was founded in 2007.
Founders
The brand was co-founded by Tom Ryan, a veteran food industry executive with deep experience in restaurant concept development.
Brand Journey & Company History
Smashburger began with a single location in Denver, Colorado, built around the idea that a simple cooking technique could dramatically elevate burger flavor. Rapid consumer adoption fueled national expansion, and the brand grew into hundreds of locations across the United States and internationally. Over time, Smashburger refined its menu, design standards, and franchise systems to support sustainable growth.
Ownership & Market Presence
Smashburger operates through a mix of franchised and company-owned locations, with a strong footprint across major U.S. metropolitan areas. The brand is positioned as a premium fast-casual burger chain, competing with other “better burger” concepts rather than traditional drive-thru chains.
Industry Category
Fast-Casual Restaurant | Premium Burger Franchise
Franchise Active Units (Approx.)
Smashburger operates approximately 240+ locations globally, with the majority of units located across the United States, consisting of a mix of franchised and company-owned restaurants.
Support Training
Smashburger offers a comprehensive support system designed to guide franchisees from site selection to long-term operations.
Pre-Launch Support
-
Site evaluation and real estate guidance
-
Restaurant design, layout, and construction standards
-
Vendor sourcing and supply chain integration
-
Assistance with permits and pre-opening compliance
Training Programs
-
Classroom and hands-on training covering food preparation, quality standards, and guest experience
-
Management training focused on staffing, labor control, and daily operations
-
Point-of-sale and technology systems training
Operational Support
-
Ongoing field support and performance evaluations
-
Standard operating procedures and food safety protocols
-
Labor optimization and cost-control strategies
Marketing & Brand Support
-
National and regional marketing campaigns
-
Digital marketing tools and loyalty program integration
-
Grand opening and local store marketing support
Ongoing Assistance
-
Menu updates and innovation rollouts
-
Continuous training refreshers
-
Strategic guidance for multi-unit operators
Ideal Candidate
The ideal Smashburger franchisee is a hands-on or semi-absentee operator with strong business acumen and a passion for hospitality.
Preferred Background
-
Experience in restaurants, retail, or multi-unit operations is beneficial but not mandatory
-
Strong leadership, people management, and customer-service mindset
Entrepreneurial Traits
-
Commitment to brand standards and operational excellence
-
Ability to follow proven systems while executing local marketing initiatives
Investment Capability
-
Adequate liquidity and net worth to support development and working capital
-
Interest in developing multiple locations over time
Location Preference
-
High-traffic urban and suburban markets
-
Areas with strong lunch, dinner, and delivery demand
Financial Detail
| Cost Head | Estimated Amount (USD) |
|---|---|
| Initial Franchise Fee | ~$40,000 |
| Total Investment Range | ~$545,000 – $1,000,000+ |
| Minimum Liquid Capital | ~$250,000+ |
| Net Worth Requirement | ~$500,000+ |
| Real Estate & Leasehold Improvements | $200,000 – $450,000 |
| Kitchen Equipment & POS Systems | $150,000 – $300,000 |
| Furniture, Fixtures & Signage | $50,000 – $120,000 |
| Initial Inventory & Supplies | $15,000 – $30,000 |
| Pre-Opening & Training Expenses | $20,000 – $40,000 |
| Grand Opening Marketing Budget | $15,000 – $30,000 |
| Working Capital (3–6 months) | $50,000 – $100,000 |
| Ongoing Royalty Fee | ~5–6% of gross sales |
| Brand / Marketing Fund Contribution | ~2–3% of gross sales |
| Estimated Break-Even Period | 18 – 36 months |
| Projected Average Unit Volume (AUV) | Market & location dependent |
| Primary Revenue Streams | Dine-in, Takeout, Delivery, Catering |
Note: All figures are estimates and may vary based on market size, restaurant format, real estate costs, and operational efficiency.
