Established
2014
Franchise Units
3
Minimum Investment
$180,000
Franchise Fee
$35,000
Total Investment Range
$350,000
Home Based
No
Description
Smoosh Cookies is a modern, dessert-driven brand built around one irresistible idea: oversized, soft-baked, gourmet cookies that are fresh, indulgent, and visually crave-worthy. Designed for today’s on-the-go consumer, Smoosh Cookies blends premium ingredients, bold flavors, and an efficient operating model to create a high-margin dessert business with strong mass appeal.
Positioned at the intersection of gourmet desserts, experiential food, and social-media-friendly branding, Smoosh Cookies has carved out a unique niche in the fast-growing U.S. dessert and sweet treats market. The brand focuses on limited but powerful SKUs—signature cookies, rotating flavors, cookie sandwiches, and add-on beverages—allowing franchisees to operate with lower complexity while maximizing throughput and profitability.
Why Invest in the Smoosh Cookies Franchise?
Investing in Smoosh Cookies offers a compelling opportunity for entrepreneurs looking to enter the dessert franchise space with a brand that is scalable, efficient, and trend-aligned.
Key investment advantages include:
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Strong consumer demand for premium cookies and indulgent desserts
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High perceived value with attractive margins on core products
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Simple menu design that reduces labor and food waste
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Compact store formats suitable for inline, kiosk, or takeout models
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Powerful brand aesthetics built for social media and digital marketing
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Consistent repeat business driven by rotating flavors and limited-time offerings
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Flexible operating hours, including late-night revenue opportunities
Background
Established Year: 2014
Smoosh Cookies was founded in the United States with a clear vision: to modernize the classic cookie experience by combining nostalgic comfort with premium execution. The brand quickly gained attention for its oversized cookies, gooey textures, and creative flavor profiles that stand out in a crowded dessert market.
Brand Journey & Company History:
What began as a single-location concept rapidly evolved into a franchise-ready brand after strong customer response, repeat traffic, and viral engagement on social platforms. By refining recipes, standardizing operations, and developing a scalable store model, Smoosh Cookies positioned itself for national expansion through franchising.
Ownership & Market Presence:
Smoosh Cookies operates as a franchised dessert brand with a growing footprint across multiple U.S. states. The brand continues to expand strategically in high-demand urban and suburban markets.
Industry Category:
Dessert Franchise | Gourmet Cookies | Bakery & Sweet Treats
Franchise Active Units: 3
Support Training
Smoosh Cookies delivers end-to-end franchise support designed to help owners launch confidently and scale efficiently.
Pre-Launch Support:
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Site selection guidance and lease review assistance
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Store layout, kitchen design, and equipment specifications
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Vendor sourcing and supply chain setup
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Construction and build-out coordination support
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Pre-opening marketing and launch planning
Training Programs:
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Comprehensive initial training for owners and managers
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Hands-on kitchen and production training
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POS systems, inventory controls, and cost management
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Hiring, scheduling, and labor optimization
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Food safety and quality assurance standards
Operational Support:
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Proven recipes and standardized operating procedures
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Ongoing coaching and performance reviews
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Menu updates and limited-time flavor rollouts
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Cost control and margin optimization guidance
Marketing & Brand Support:
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National and local marketing frameworks
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Social media content strategies and brand assets
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Digital ordering, delivery platform integration, and promotions
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Grand opening and ongoing promotional campaigns
Ongoing Support:
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Dedicated franchise support team
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Continuing education and system updates
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Access to peer franchise network and best practices
Ideal Candidate
The Smoosh Cookies franchise is well-suited for both first-time business owners and experienced multi-unit operators.
Ideal candidates typically include:
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Entrepreneurs passionate about food, desserts, and customer experience
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Owner-operators or investor-operators with management oversight
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Individuals with hospitality, QSR, or retail experience (preferred, not mandatory)
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Strong leadership, people management, and execution skills
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Financially prepared investors with access to required capital
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Operators seeking scalable, multi-unit growth opportunities
Location Preferences:
High-traffic retail corridors, lifestyle centers, college areas, entertainment districts, and delivery-optimized urban markets perform particularly well for the brand.
Financial Detail
| Financial Component | Estimated Cost (USD) |
|---|---|
| Initial Franchise Fee | $35,000 |
| Total Initial Investment | $180,000 – $350,000 |
| Minimum Net Investment | ~$180,000 |
| Leasehold Improvements & Build-Out | $70,000 – $140,000 |
| Equipment & Fixtures | $40,000 – $80,000 |
| Initial Inventory & Supplies | $8,000 – $15,000 |
| Technology & POS Systems | $5,000 – $10,000 |
| Marketing & Grand Opening | $10,000 – $20,000 |
| Working Capital (3–6 Months) | $20,000 – $40,000 |
| Royalty Fee | ~6% of Gross Sales |
| National / Brand Marketing Fee | ~2% of Gross Sales |
| Estimated Break-Even Period | 12 – 24 Months |
| Average Gross Margin Potential | 60% – 70% (location dependent) |
| Primary Revenue Streams | In-store sales, online ordering, delivery, catering |