Established
2019
Franchise Units
60
Minimum Investment
$350,000
Franchise Fee
$35,000
Total Investment Range
$650,000
Home Based
No
Description
Snooze Mattress Company is a specialty mattress and sleep-solutions retailer built on a simple but powerful idea: helping customers sleep better through expert guidance, premium products, and a highly personalized in-store experience. Unlike traditional big-box mattress stores that rely on heavy discounting and confusing product assortments, Snooze has positioned itself as a sleep wellness destination, where comfort, quality, and trust come first.
The brand operates in the fast-growing sleep retail and home wellness industry, offering a curated mix of mattresses, adjustable bases, pillows, bedding, and sleep accessories from leading manufacturers. Snooze stores are designed to feel calm, modern, and consultative—encouraging longer customer interactions, higher average tickets, and strong repeat business.
For the U.S. market, the Snooze Mattress Company franchise presents a compelling opportunity for entrepreneurs seeking a retail business with tangible products, strong margins, and long-term consumer demand. Sleep is not a trend—it is a necessity. As awareness around sleep health continues to grow across the United States, Snooze is well positioned to scale as a trusted, premium sleep retailer in both urban and suburban markets.
Why Invest in This Franchise?
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Operates in the essential, recession-resistant sleep and mattress industry
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Strong brand positioning focused on education, trust, and premium service
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Higher average transaction values compared to traditional mattress chains
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Multiple revenue streams beyond mattresses, including accessories and upgrades
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Brick-and-mortar retail model supported by structured digital marketing
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Proven systems for merchandising, store design, and customer experience
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Suitable for owner-operators or semi-absentee investors
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No food, no perishables, and predictable staffing requirements
Background
- Established Year: 2019
- Founders: Canadian retail entrepreneurs with a focus on specialty sleep products
- Industry Category: Mattress Retail, Sleep Wellness & Home Furnishings
- Franchise Active Units: 60+ operating locations
Snooze Mattress Company began as a specialty mattress retailer and steadily evolved into a well-recognized sleep-focused retail brand. Over several decades, the company refined its store format, supplier relationships, and sales training systems—shifting from transactional selling to a consultative sleep-solution model.
The brand’s growth has been driven by long-term vendor partnerships, consistent store design standards, and a strong emphasis on staff education. Ownership remains focused on sustainable expansion, franchisee success, and maintaining brand integrity.
Support Training
Snooze Mattress Company provides a comprehensive franchise support system to ensure smooth launch and long-term operational success.
Pre-Launch Support
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Site selection assistance and demographic evaluation
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Store layout planning and showroom design standards
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Initial inventory planning and vendor coordination
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Lease review support and landlord negotiations
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Pre-opening marketing and launch strategy
Training & Onboarding
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In-depth franchisee training covering operations, sales, and sleep education
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Consultative sales training focused on customer needs, not discounting
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Product knowledge certification for mattresses, adjustable bases, and accessories
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POS systems, inventory management, and reporting tools training
Ongoing Support
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Continuous merchandising updates and vendor alignment
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Seasonal and national marketing campaigns
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Local store marketing guidance and promotional planning
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Operations manuals, SOPs, and performance benchmarks
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Dedicated franchise support team for ongoing coaching
Ideal Candidate
This franchise is best suited for individuals or groups who:
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Have experience in retail, sales, operations, or customer service
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Are comfortable managing inventory-based retail environments
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Value structured systems and brand consistency
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Possess strong leadership and customer engagement skills
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Have the capital to invest in a premium retail concept
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Prefer a non-food, non-seasonal business model
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Seek owner-operator or manager-led operational flexibility
No mattress industry experience is required, but a strong service mindset is essential.
Financial Detail
| Cost Component | Estimated Range (USD) |
|---|---|
| Total Initial Investment | $350,000 – $650,000 |
| Minimum Investment Required | $350,000 |
| Franchise Fee | $35,000 – $50,000 |
| Store Build-Out & Fixtures | $150,000 – $300,000 |
| Initial Inventory | $80,000 – $150,000 |
| Marketing & Grand Opening | $15,000 – $30,000 |
| Working Capital | $40,000 – $70,000 |
