Established
2016
Franchise Units
00
Minimum Investment
$150,000
Franchise Fee
$25,000
Total Investment Range
$350,000
Home Based
No
Description
Sofi’s Crepes is a modern fast-casual food franchise that brings the timeless charm of European-style crepes into a contemporary, highly scalable business model. Built around handcrafted sweet and savory crepes, premium ingredients, and a streamlined service format, Sofi’s Crepes has positioned itself as a standout brand in the growing dessert-plus café segment across the United States.
What sets Sofi’s Crepes apart is its ability to blend authenticity with efficiency. The brand delivers a menu that appeals to multiple dayparts breakfast, lunch, dessert, and late-night snacking while maintaining fast service, minimal kitchen complexity, and strong visual appeal. Customers are drawn to the experience as much as the product: fresh crepes prepared live, customizable flavor combinations, and a welcoming café atmosphere that fits equally well in malls, high-street locations, food courts, college areas, and mixed-use developments.
Background
Established Year: 2016
Brand Journey and Company History:
Sofi’s Crepes began as a single location focused on quality, freshness, and customer engagement. Early success validated the concept’s broad appeal and operational viability. Over time, the brand refined its menu, sourcing standards, and store design to support expansion. This evolution laid the groundwork for franchising, allowing the company to grow through partnerships with motivated owner-operators.
Ownership and Market Presence:
Sofi’s Crepes operates under a centralized franchisor structure that oversees brand standards, menu development, supply chain coordination, and franchisee support. The brand continues to expand its footprint in the United States, targeting both urban and suburban markets with high foot traffic and strong demand for fast-casual dining.
Industry Category:
Sofi’s Crepes falls within the fast-casual restaurant and dessert café industry, a segment known for strong unit economics, repeat customers, and adaptability to changing consumer preferences.
Support Training
Sofi’s Crepes offers comprehensive support designed to help franchisees succeed from day one and scale confidently over time.
Pre-Launch Support:
Franchisees receive guidance on site selection, lease review, store layout, and build-out requirements. The franchisor assists in planning equipment needs, supplier sourcing, and pre-opening timelines to ensure a smooth launch.
Training Program:
New franchisees and key staff undergo structured training covering crepe preparation, food safety, customer service, point-of-sale systems, and daily operations. Training combines classroom instruction with hands-on experience to ensure operational confidence before opening.
Operational Support:
Ongoing operational support includes standardized procedures, quality control systems, inventory management guidance, and access to proven best practices. Franchisees benefit from continuous updates as the brand evolves.
Marketing & Brand Support:
Sofi’s Crepes provides brand-level marketing strategies, promotional campaigns, and digital assets. Franchisees receive guidance on local marketing, social media engagement, and community outreach to drive foot traffic and brand awareness.
Ongoing Support:
After launch, franchisees continue to receive support through regular check-ins, performance reviews, and access to a dedicated support team. This long-term partnership approach helps franchise owners optimize performance and grow profitability.
Ideal Candidate
The ideal Sofi’s Crepes franchisee is an entrepreneur or investor who values brand standards, customer experience, and hands-on involvement.
While prior restaurant experience is helpful, it is not mandatory. The brand is well-suited for first-time business owners who are willing to follow systems and actively manage their location. Multi-unit operators looking to diversify into fast-casual or dessert concepts will also find Sofi’s Crepes attractive due to its scalability and operational efficiency.
Successful franchisees typically demonstrate strong people-management skills, a customer-first mindset, and the financial capability to invest in a quality build-out. Ideal locations include shopping centers, urban streets, college areas, entertainment districts, and high-traffic suburban zones.
Financial Detail
| Cost Head | Estimated Amount (USD) |
|---|---|
| Initial Franchise Fee | $25,000 – $35,000 |
| Total Investment | $150,000 – $350,000 |
| Minimum Liquid Capital Required | $75,000 – $100,000 |
| Leasehold Improvements & Build-Out | $50,000 – $120,000 |
| Equipment & Smallwares | $30,000 – $60,000 |
| Furniture, Fixtures & Signage | $15,000 – $35,000 |
| Initial Inventory & Supplies | $5,000 – $10,000 |
| Pre-Opening Marketing & Launch | $5,000 – $15,000 |
| Working Capital (3–6 months) | $20,000 – $50,000 |
| Royalty Fee | 5% – 7% of gross sales |
| Brand / Marketing Fee | 1% – 2% of gross sales |
| Estimated Break-Even Period | 12 – 24 months |
| Expected ROI (Location Dependent) | 20% – 35% annually |
| Primary Revenue Streams | In-store sales, takeout, delivery, beverages, add-ons |
