Established
2011
Franchise Units
2
Minimum Investment
$250,000
Franchise Fee
$40,000
Total Investment Range
$450,000
Home Based
No
Description
The wellness industry in the United States continues to experience sustained growth as consumers increasingly prioritize stress relief, physical recovery, and holistic self-care. Within this expanding landscape, Soma Massage Therapy has emerged as a purpose-driven massage and bodywork franchise designed to deliver consistent, high-quality therapeutic experiences while offering franchise owners a scalable, service-based business model.
Soma Massage Therapy is built on the philosophy that massage is not a luxury but an essential part of a healthy lifestyle. The brand focuses on results-oriented therapeutic massage, personalized wellness plans, and a calming studio environment that appeals to both recurring members and first-time clients. Unlike traditional spa concepts that emphasize indulgence alone, Soma Massage Therapy blends clinical professionalism with a warm, community-centered atmosphere.
For entrepreneurs seeking entry into the health and wellness sector, Soma Massage Therapy presents a compelling franchise opportunity backed by structured systems, strong brand positioning, and growing consumer demand. The concept performs particularly well in suburban and urban U.S. markets where busy professionals, athletes, seniors, and wellness-focused individuals actively seek affordable and reliable massage therapy services.
Why Invest in This Franchise?
Investing in Soma Massage Therapy allows franchisees to enter a resilient industry while operating a business that delivers tangible value to the community.
Key investment highlights include:
• Strong and growing demand for massage and wellness services across the U.S.
• Recurring revenue through memberships and repeat clients
• Service-based model with low inventory requirements
• Professional brand image focused on therapeutic results
• Scalable structure suitable for multi-unit ownership
• Lifestyle-friendly operations with predictable hours
Background
Established Year: 2011
Franchise Active Units: 2
Brand Journey & Company History:
Soma Massage Therapy began as a single-location studio focused on consistency, therapist quality, and personalized client care. Early success was driven by strong client retention, ethical therapist practices, and a calming studio design. As demand increased, the founders refined their systems, standardized service protocols, and developed a franchise model capable of scaling across diverse U.S. markets.
Ownership & Franchise Model:
Soma Massage Therapy operates as a franchise system, offering entrepreneurs the opportunity to own and operate branded studios with centralized support, training, and marketing guidance.
Market Presence in the USA:
The brand continues to expand across the United States, targeting wellness-focused communities, growing suburban regions, and lifestyle-driven urban neighborhoods.
Industry Category:
Health and Wellness Franchise
Massage Therapy Franchise
Personal Care Services
Support Training
Soma Massage Therapy offers end-to-end support to ensure franchise partners are prepared before launch and supported throughout operations.
Pre-Launch Support:
• Site selection and territory analysis
• Lease negotiation guidance
• Studio design and build-out specifications
• Equipment sourcing and vendor coordination
• Licensing and compliance assistance
Initial Training:
• Franchise onboarding and business fundamentals
• Day-to-day studio operations
• Hiring, training, and retaining licensed massage therapists
• Client experience standards and service protocols
• Scheduling systems, POS software, and membership management
Operational Support:
• Standard operating procedures
• Staffing models and productivity benchmarks
• Performance tracking and quality control systems
Marketing Support:
• Brand positioning and messaging guidelines
• Local store marketing strategies
• Digital marketing frameworks including paid ads and social media
• Grand opening marketing plans
Ongoing Support:
• Field support and performance coaching
• Continuous system updates and training enhancements
• Franchisee collaboration and peer support
• Ongoing marketing optimization
Ideal Candidate
Soma Massage Therapy is well suited for entrepreneurs seeking a service-based business in the wellness sector.
Ideal Candidates Typically Include:
• Individuals passionate about health, wellness, or community-based businesses
• Professionals with leadership, customer service, or management experience
• Investors comfortable managing licensed therapists and front-desk teams
• Owner-operators or semi-absentee franchisees
• Entrepreneurs who value systems, structure, and brand consistency
Investment Capability:
Franchisees should have adequate liquid capital to cover startup costs, initial marketing, and working capital during the ramp-up phase.
Location Preferences:
• Suburban neighborhoods with family and professional demographics
• Urban areas with high population density
• Wellness-oriented communities
• Markets with limited direct massage therapy competition
No prior experience in massage therapy is required, as full training and operational support are provided.
Financial Detail
| Cost Component | Estimated Investment Range (USD) |
|---|---|
| Franchise Fee | $40,000 – $50,000 |
| Leasehold Improvements & Build-Out | $80,000 – $150,000 |
| Furniture, Fixtures & Equipment | $45,000 – $75,000 |
| Technology, POS & Software Systems | $10,000 – $20,000 |
| Initial Inventory & Supplies | $5,000 – $10,000 |
| Pre-Opening & Initial Marketing | $15,000 – $25,000 |
| Professional Fees (Legal, Licensing, Insurance) | $5,000 – $10,000 |
| Training & Travel Expenses | $5,000 – $10,000 |
| Working Capital (3–6 months) | $45,000 – $80,000 |
| Total Estimated Investment | $250,000 – $450,000 |
