Established
2017
Franchise Units
45
Minimum Investment
$200,000
Franchise Fee
$49,500
Total Investment Range
$350,000
Home Based
No
Description
RockBox Fitness is a modern boutique fitness franchise that blends boxing-inspired conditioning with strength training, functional movement, and high-energy group workouts. Designed for everyday adults rather than professional fighters, the brand has carved out a strong niche in the competitive boutique fitness market by delivering workouts that are intense, results-driven, and accessible to all fitness levels.
Each RockBox studio offers a premium yet welcoming environment where members train using boxing bags, resistance equipment, and circuit-based formats that improve endurance, strength, coordination, and overall wellness. The brand’s class structure focuses on efficiency and scalability, allowing studios to serve a wide range of members without requiring massive floor space or highly specialized instructors.
Positioned at the intersection of boxing, HIIT, and functional fitness, RockBox Fitness appeals to consumers seeking an alternative to traditional gyms and repetitive workout programs. Its strong brand identity, recurring membership model, and community-driven culture make it an attractive franchise opportunity for entrepreneurs looking to enter the fast-growing boutique fitness industry in the United States.
Why Invest in This Franchise?
RockBox Fitness stands out in a crowded fitness landscape by offering a differentiated concept backed by a proven franchise system.
Key reasons investors choose RockBox Fitness include:
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High-demand boxing-inspired fitness concept with broad demographic appeal
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Recurring monthly membership revenue and predictable cash flow
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Efficient studio footprint compared to large-format gyms
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Strong brand recognition in the boutique fitness segment
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Community-focused training environment that drives retention
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Scalable systems suitable for single-unit and multi-unit ownership
Background
Established Year: 2017
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Industry Category: Boutique Fitness / Boxing-Inspired Group Training
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Founders: Roger Martin and Brian Fitzgerald
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Ownership: Privately held franchise brand
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Franchise Active Units (USA): 45+ studios
RockBox Fitness was founded in North Carolina with the vision of making boxing-style workouts approachable for everyday fitness enthusiasts. The founders identified a gap between intimidating fight gyms and generic group classes and developed a structured program that delivered real results without requiring prior boxing experience.
After early success with company-owned studios, the brand expanded through franchising to grow its national footprint. Over time, RockBox Fitness built a reputation for consistent programming, high-quality coaching, and a strong sense of community.
Support Training
RockBox Fitness provides a comprehensive franchise support system covering every stage of ownership.
Pre-Launch Support
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Territory evaluation and site selection guidance
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Studio layout standards, branding, and equipment specifications
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Build-out and opening timeline support
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Pre-opening marketing strategy and launch planning
Training & Education
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Initial franchisee training covering operations, sales, and financial management
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Coach training and certification focused on safety and workout delivery
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Ongoing education tied to evolving workout formats and fitness science
Operational Support
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Proven standard operating procedures
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Scheduling, staffing, and performance tracking systems
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Technology platforms for memberships, billing, and reporting
Marketing & Brand Support
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National marketing assets and brand guidelines
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Local marketing playbooks for digital advertising and community outreach
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Grand opening campaigns and ongoing promotional strategies
Ongoing Support
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Dedicated franchise support team
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Business coaching and performance benchmarking
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Continuous workout innovation and programming updates
This structured support allows franchisees to focus on growth, member experience, and long-term profitability.
Ideal Candidate
RockBox Fitness is ideal for entrepreneurs and investors who are passionate about health, wellness, and people-focused businesses.
Best-suited franchisees typically have:
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An interest in fitness, wellness, or lifestyle brands
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Business management, sales, or leadership experience
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Strong people-management and customer-service skills
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A community-driven mindset and local marketing focus
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Sufficient capital and financial discipline to support startup and growth
The franchise works well for hands-on owner-operators as well as semi-absentee owners who plan to hire a general manager. Growth-oriented franchisees may also pursue multi-unit development in strong suburban and urban markets.
Financial Detail
| Cost Component | Estimated Amount (USD) |
|---|---|
| Franchise Fee | $49,500 |
| Total Initial Investment | $200,000 – $350,000 |
| Minimum Investment Required | ~$200,000 |
| Leasehold Improvements & Build-Out | $70,000 – $120,000 |
| Fitness Equipment & Boxing Bags | $30,000 – $60,000 |
| Technology & POS Systems | $5,000 – $10,000 |
| Initial Marketing & Grand Opening | $10,000 – $20,000 |
| Furniture, Fixtures & Signage | $15,000 – $30,000 |
| Insurance, Licenses & Professional Fees | $5,000 – $10,000 |
| Working Capital (3–6 Months) | $25,000 – $40,000 |
| Royalty Fee | ~6% of Gross Revenue |
| Brand Marketing Fund | ~2% of Gross Revenue |
| Estimated Break-Even Period | 18 – 30 Months |
| Primary Revenue Streams | Memberships, Class Packs, Personal Training, Retail |
| Expansion Potential | Single-Unit & Multi-Unit Ownership |