Established
2011
Franchise Units
11
Minimum Investment
$150,000
Franchise Fee
$30,000
Total Investment Range
$300,000
Home Based
No
Description
South Block is a modern beverage-focused quick-service restaurant brand that has successfully redefined how consumers experience traditional flavors in a contemporary, urban format. Built around freshly prepared lemonades, iced teas, coolers, and light snacks, the brand blends heritage-inspired taste profiles with fast-casual efficiency, strong visual branding, and youth-driven appeal.
Positioned at the intersection of affordability, refreshment, and repeat consumption, South Block has created a distinct niche within the competitive beverage and QSR segment. The concept appeals strongly to students, young professionals, families, and health-conscious consumers seeking flavorful, non-carbonated beverage alternatives. Its vibrant store design, standardized menu, and efficient operations make it well suited for high-footfall urban areas, college neighborhoods, food courts, and mixed-use developments.
Background
Established Year: 2011
Franchise Active Units: 11+ operating locations
Brand Journey & Company History:
The concept began as an urban beverage outlet and gained rapid popularity due to its consistency, refreshing flavors, and modern branding. Over time, standardized systems, refined recipes, and franchise-ready processes enabled structured expansion.
Ownership & Business Model:
South Block follows a franchise-driven growth model, partnering with local entrepreneurs while maintaining centralized brand standards and operational systems.
Market Presence in the USA:
The brand is actively expanding its footprint in the United States, targeting metropolitan markets with high foot traffic and diverse consumer bases.
Industry Category:
Quick Service Restaurant (QSR), Beverage Franchise, Fast-Casual Drinks & Refreshments.
Support Training
South Block offers comprehensive franchise support to ensure smooth setup and long-term operational success.
Pre-Launch Support
• Site selection and location evaluation
• Store layout and branding guidance
• Equipment planning and supplier coordination
• Licensing and compliance assistance
Training & Operational Support
• Product preparation and quality control training
• Hygiene, safety, and service standards
• Staff onboarding and operational workflows
Marketing & Brand Support
• Local launch marketing strategies
• Digital marketing and social media playbooks
• Ongoing brand campaigns and promotions
Ongoing Support
• Performance monitoring and business reviews
• Menu innovation and seasonal product launches
• Continuous operational improvements
Ideal Candidate
The ideal South Block franchisee is an entrepreneur or investor who values operational discipline, brand consistency, and customer experience.
• First-time or experienced franchise owners
• Individuals interested in food service, beverages, or retail
• Ability to manage day-to-day operations or appoint trained managers
• Willingness to follow standardized systems and brand guidelines
• Preference for urban, suburban, or high-footfall locations
Hands-on involvement during the initial launch phase is strongly recommended.
Financial Detail
| Investment Head | Estimated Amount (USD) |
|---|---|
| Franchise Fee | $30,000 – $40,000 |
| Interior Fit-Out & Build-Out | $60,000 – $120,000 |
| Equipment & Fixtures | $25,000 – $40,000 |
| Initial Inventory & Supplies | $5,000 – $10,000 |
| Technology & POS Setup | $5,000 – $8,000 |
| Pre-Opening Marketing | $7,000 – $12,000 |
| Licenses, Permits & Insurance | $3,000 – $6,000 |
| Working Capital (3–6 Months) | $15,000 – $30,000 |
| Total Estimated Investment | $150,000 – $300,000 |
