Established
1989
Franchise Units
100
Minimum Investment
$900,000
Franchise Fee
$20,000
Total Investment Range
$1,500,000
Home Based
No
Description
Southern Classic Chicken is a well-established Southern quick-service restaurant brand known for delivering bold Louisiana-style fried chicken, scratch-made sides, and value-driven family meals. Rooted in authentic Southern hospitality and flavor traditions, the brand has built a loyal customer base across the Southeastern United States by offering consistently high-quality food at accessible price points.
The concept is designed for efficiency, repeat traffic, and strong unit-level economics. Southern Classic Chicken operates primarily in the fast-casual / quick-service segment, combining streamlined kitchen operations with a menu that resonates strongly in both urban and suburban markets. Its emphasis on fresh preparation, signature seasoning blends, and generous portions has allowed the brand to compete effectively against national chicken chains while maintaining a distinct regional identity.
Why Invest in the Southern Classic Chicken Franchise?
Southern Classic Chicken offers franchisees a compelling combination of brand stability, operational efficiency, and strong consumer demand within the fast-growing chicken QSR segment.
Key investment advantages include:
• Proven regional brand with decades of operating history and loyal repeat customers
• High-demand product category as fried chicken continues to outperform many QSR segments
• Streamlined operations with limited menu complexity and efficient kitchen workflows
• Multiple revenue channels including dine-in, drive-thru, takeout, and family meal packs
• Scalable store formats suitable for freestanding, inline, and end-cap locations
• Strong unit economics potential driven by high volume and repeat visits
• Growing expansion opportunity beyond its core Southern markets
Background
Brand Name: Southern Classic Chicken
Industry Category: Quick-Service Restaurant (QSR) / Fried Chicken Franchise
Established Year: 1989
Southern Classic Chicken was founded in Louisiana with a mission to bring authentic Southern-style fried chicken to local communities at affordable prices. From its earliest locations, the brand focused on flavor consistency, fresh preparation, and customer value, quickly gaining popularity in its home markets.
Over the years, the company expanded steadily across the Southeastern United States, refining its recipes, operational systems, and franchise support structure. Today, Southern Classic Chicken operates over 100 franchise locations, primarily concentrated in Southern states, with continued interest in new domestic markets.
Support Training
Southern Classic Chicken provides comprehensive franchise support designed to guide owners from initial onboarding through long-term operations and growth.
Pre-Launch Support
• Site selection guidance and market evaluation
• Store layout, kitchen design, and equipment planning
• Vendor sourcing and supply chain coordination
• Assistance with permits, licensing, and pre-opening requirements
Training Program
• Hands-on operational training covering food preparation, quality control, and safety
• Management and staff training for daily store operations
• Customer service standards and brand culture immersion
• POS systems, inventory management, and labor optimization training
Operational Support
• Detailed operations manuals and standardized procedures
• Ongoing field support and performance reviews
• Menu execution guidance and product consistency monitoring
Marketing & Brand Support
• Grand opening marketing assistance
• Local store marketing strategies and promotional guidance
• Brand-level marketing initiatives and seasonal promotions
• Digital and in-store marketing tools
Ongoing Support
• Continuous training updates and operational refinements
• Access to corporate support teams for troubleshooting and guidance
• New product introductions and system improvements
Ideal Candidate
Southern Classic Chicken is well-suited for hands-on operators as well as multi-unit investors seeking a scalable QSR brand.
Ideal candidates typically have:
• Experience in food service, QSR, or multi-unit retail operations (preferred, not mandatory)
• Strong leadership and people-management skills
• Commitment to operational excellence and customer service
• Financial capacity to meet investment and working capital requirements
• Willingness to follow brand systems and operational standards
The brand performs particularly well in Southern, suburban, and family-oriented markets, though it also adapts effectively to urban and high-traffic locations. Owner-operators and semi-absentee investors with strong management teams are both suitable profiles.
Financial Detail
| Investment Component | Estimated Cost (USD) |
|---|---|
| Franchise Fee | $20,000 – $30,000 |
| Real Estate & Leasehold Improvements | $350,000 – $700,000 |
| Kitchen Equipment & Fixtures | $200,000 – $350,000 |
| Furniture, Signage & Décor | $75,000 – $150,000 |
| Initial Inventory & Supplies | $20,000 – $35,000 |
| Technology & POS Systems | $15,000 – $30,000 |
| Pre-Opening & Training Expenses | $20,000 – $40,000 |
| Grand Opening Marketing | $15,000 – $30,000 |
| Working Capital (3–6 months) | $75,000 – $150,000 |
| Total Estimated Investment | $900,000 – $1,500,000 |
