2023
100
$7,135,000
$50,000
$13,886,500
No
Spark by Hilton is a premium economy hotel brand offering guests a clean, comfortable, and consistent stay backed by the global strength of the Hilton brand. Designed for cost-conscious travelers and developers alike, Spark delivers value and dependability without sacrificing Hilton's renowned hospitality standards. With stylish accommodations, simplified operations, and a trusted name, Spark by Hilton is redefining the economy hotel experience.
Launched in 2023, Spark by Hilton was created to meet rising demand in the premium economy hotel segment. The brand fills a gap in the market, combining affordable development opportunities with Hilton's world-class reputation, infrastructure, and rewards program. Spark properties are typically conversions, which accelerates the speed to market and reduces entry costs for investors.
Hilton’s extensive experience, franchise support, and loyalty ecosystem (Hilton Honors) make Spark an appealing opportunity for both new and experienced hotel operators looking to diversify or enter the hospitality space with a strong ROI.
Spark by Hilton offers comprehensive franchisee support, including:
Pre-opening assistance: site selection, design standards, and conversion planning.
Training programs: for owners, managers, and staff through Hilton University.
Marketing & branding: access to Hilton’s global marketing and distribution system.
Ongoing support: dedicated performance advisors, operational tools, and quality assurance.
Technology platform: seamless access to Hilton’s booking systems, revenue management, and CRM tools.
The ideal Spark by Hilton franchisee is:
An experienced hotelier or real estate investor
Financially capable of supporting a multi-unit operation
Eager to partner with a globally recognized brand
Committed to maintaining brand standards and excellent guest experiences
Interested in converting existing properties or developing new ones in high-demand locations
Franchise Fee: $50,000
Total Investment Range: $7,135,000 – $13,886,500
Minimum Investment: $7,135,000
Royalty Fee: 5% of gross room revenue
Brand Marketing Fee: 3% of gross room revenue
Franchise Units (2024): Over 100 Spark locations in development or under agreement globally
