Established
2016
Franchise Units
300
Minimum Investment
$700,000
Franchise Fee
$20,000
Total Investment Range
$3,500,000
Home Based
No
Description
SureStay Hotel by Best Western is a value-focused hotel franchise built for today’s practical travelers and efficiency-minded hotel owners. The brand is centered on delivering clean, comfortable, and reliable accommodations at an accessible price point, making it a strong fit for the growing demand in the U.S. economy lodging segment.
Designed with simplicity and consistency in mind, SureStay Hotel by Best Western allows franchisees to operate with streamlined standards while still benefiting from national brand recognition, centralized reservation systems, and a large loyalty-driven guest base. The brand performs particularly well in highway locations, suburban corridors, secondary cities, and regional travel markets where guests prioritize affordability and trust over luxury amenities.
For investors, SureStay Hotel by Best Western offers a balanced hospitality opportunity—lower entry costs compared to upscale hotel brands, proven operating systems, and a well-established reputation that resonates with both leisure and business travelers across the United States.
Why Invest in This Franchise?
SureStay Hotel by Best Western attracts investors seeking stable cash flow, operational efficiency, and a trusted hotel brand that performs well in diverse markets.
Key reasons to invest include:
• Strong national and international brand recognition
• Consistent demand for economy hotels across the U.S.
• Conversion-friendly model for independent hotel owners
• Centralized reservations and revenue optimization systems
• Access to a large repeat-guest and loyalty customer base
• Lower complexity compared to full-service hotel operations
Background
SureStay Hotel by Best Western was established in 2016 as part of a broader brand expansion strategy aimed at serving the economy and value hotel segment. The concept was developed to give independent hotel owners an opportunity to affiliate with a recognized hospitality brand while maintaining manageable operating and renovation requirements.
Since its launch, SureStay Hotel by Best Western has grown rapidly across the United States, with 300+ active franchise locations operating nationwide. The brand is part of a larger hospitality organization with decades of experience in hotel development, franchise support, and guest loyalty programs.
Operating within the economy hotel industry category, SureStay Hotel by Best Western has built a strong presence in highway markets, suburban communities, and secondary cities where affordability, cleanliness, and brand trust are key booking drivers.
Support Training
SureStay Hotel by Best Western franchisees receive comprehensive support throughout every stage of ownership, from planning to daily operations.
Pre-Launch & Development Support
• Market analysis and site feasibility guidance
• Conversion planning or new-build support
• Design standards and renovation assistance
• Pre-opening checklists and launch coordination
Operational Support
• Standardized operating procedures and brand guidelines
• Centralized reservation and distribution platforms
• Revenue management and pricing optimization tools
• Ongoing quality assurance reviews
Marketing & Sales Support
• National and regional brand marketing campaigns
• Loyalty program participation driving repeat bookings
• Digital visibility across major booking channels
• Corporate, group, and leisure sales support tools
Training & Ongoing Education
• Initial training for owners and management teams
• Staff training programs focused on guest experience
• Ongoing education, performance reviews, and best practices
• Dedicated support teams and field consultants
Ideal Candidate
The ideal SureStay Hotel by Best Western franchisee is an owner-operator or investor who values consistency, operational discipline, and guest satisfaction. While previous hotel experience is beneficial, it is not mandatory, particularly for owners converting an existing property.
This franchise is well-suited for:
• Independent hotel owners seeking brand affiliation
• Hospitality investors expanding an economy hotel portfolio
• Entrepreneurs with strong management and operational skills
• Investors with capital for renovation or property upgrades
• Owners targeting highway, suburban, or secondary U.S. markets
A commitment to cleanliness, service standards, and cost control is essential for long-term success.
Financial Detail
SureStay Hotel by Best Western offers a relatively accessible investment structure within the U.S. hotel franchise landscape. Actual figures vary based on location, property size, and whether the hotel is a conversion or new development.
Estimated Financial Overview
• Total Investment Required: Approximately USD 700,000 to USD 3.5 million
• Minimum Investment: Around USD 700,000
• Franchise Fee: Typically USD 20,000 to USD 45,000
• Franchise Units: Usually 40 to 120+ guest rooms
• Infrastructure & Renovation Costs: Based on property condition and brand standards
• Marketing Budget: Initial and ongoing local marketing allocation
• Working Capital: Recommended 3 to 6 months of operating expenses
• Royalty Fees: Ongoing royalty and system fees based on room revenue
• Expected ROI: Market-dependent, competitive in well-located properties
• Break-Even Time: Commonly 2 to 4 years
• Revenue Streams: Room rentals, extended stays, corporate travel, group bookings, repeat loyalty guests, and ancillary guest services
