Established
2010
Franchise Units
20
Minimum Investment
$75,000
Franchise Fee
$30,000
Total Investment Range
$150,000
Home Based
No
Description
The Split Rail Fence Store Franchise offers a refreshingly simple yet highly resilient business model in the outdoor home improvement and agricultural services sector. Focused on classic split rail fencing solutions that are both functional and timeless, the brand has carved out a strong niche serving residential homeowners, farmers, ranchers, equestrian facilities, municipalities, and commercial properties across the United States.
Split rail fencing remains one of the most cost-effective, visually appealing, and low-maintenance fencing options available, especially for large properties and rural or semi-rural landscapes. The Split Rail Fence Store capitalizes on this steady demand by offering professionally installed fencing systems using durable materials, standardized installation processes, and efficient local-market operations.
Why Invest in This Franchise?
Investing in the Split Rail Fence Store franchise offers a compelling combination of affordability, simplicity, and long-term market relevance.
• Essential service demand driven by residential, agricultural, and commercial needs
• Low overhead business model with no storefront requirements
• Specialized focus on split rail fencing for operational efficiency
• Recession-resilient industry tied to land ownership and property maintenance
• Territory-based structure allowing controlled expansion
• Strong referral and repeat business potential
• Flexibility for owner-operator or semi-absentee ownership
Background
Established Year: 2010
The Split Rail Fence Store was founded by industry professionals with hands-on experience in fencing, outdoor construction, and property services. The founders identified a gap in the fencing industry where quality, consistency, and specialization were often lacking. Their goal was to create a standardized, professional solution focused exclusively on split rail fencing.
The business initially grew through company-operated locations serving rural and suburban markets. After refining installation processes, sourcing relationships, and customer acquisition systems, the brand expanded through franchising to meet rising demand across multiple states.
Franchise Active Units: 20
Founders: Industry professionals with construction and fencing backgrounds
Brand Journey & Ownership: Privately owned franchisor with centralized operational and marketing support
Market Presence in USA: Strong footprint in agricultural regions, equestrian communities, large residential properties, and expanding suburban developments
Industry Category: Home improvement franchise, fencing services, outdoor construction
Support Training
The Split Rail Fence Store provides structured support to help franchisees launch and scale confidently.
Pre-Launch Support
• Territory selection and market evaluation
• Business setup guidance and compliance assistance
• Equipment and vehicle recommendations
• Supplier sourcing and material procurement systems
• Launch planning and timeline management
Training Program
• Installation techniques and quality standards
• Estimating, pricing, and job costing systems
• Safety procedures and risk management
• Sales process and customer interaction training
• Crew management and scheduling
Marketing & Operational Support
• Local marketing frameworks and branding tools
• Lead management and conversion guidance
• Referral and partnership development strategies
• Ongoing coaching and operational check-ins
• Access to updated processes and best practices
Ideal Candidate
The Split Rail Fence Store franchise is ideal for entrepreneurs seeking a practical, hands-on business with scalable potential.
Best suited for:
• Owner-operators who enjoy outdoor and project-based work
• Individuals with construction, landscaping, or property services experience
• Entrepreneurs comfortable managing crews and schedules
• Investors seeking a low-investment, territory-based franchise
• Veterans and trades professionals transitioning into ownership
Key attributes:
• Strong work ethic and operational discipline
• Willingness to follow systems and training
• Customer-focused mindset
• Basic financial and team management capability
• Interest in rural, suburban, or mixed-use markets
No prior fencing experience is required, as full training and support are provided.
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Total Investment Required | $75,000 – $150,000 |
| Minimum Investment Required | ~$75,000 |
| Franchise Fee | $30,000 – $40,000 |
| Initial Infrastructure & Equipment | $15,000 – $30,000 |
| Vehicle & Tools | $10,000 – $25,000 |
| Initial Marketing & Launch Budget | $5,000 – $10,000 |
| Working Capital (3–6 months) | $15,000 – $35,000 |
| Royalty Fee | Ongoing percentage of gross revenue |
| Advertising / Brand Fund | As required by franchisor |
| Estimated Break-Even Period | 12 – 24 months |
| Expected ROI | Strong potential with owner involvement and territory growth |
