Established
1997
Franchise Units
470
Minimum Investment
$13,000,000
Franchise Fee
$100,000
Total Investment Range
$13,000,000
Home Based
No
Description
SpringHill Suites by Marriott is a distinguished all-suite hotel brand designed for business and leisure travelers seeking style, space, and affordability. As part of the Marriott International portfolio, SpringHill Suites combines modern comfort with upscale amenities, offering a premium guest experience. Owning a SpringHill Suites franchise allows entrepreneurs to leverage Marriott’s global brand recognition, proven business model, and powerful loyalty program.
Background
SpringHill Suites was launched in 1997 by Marriott International to fill a niche in the mid-tier hotel market, targeting travelers who desire more spacious accommodations at an affordable price. With over two decades of success, the brand has grown substantially across the United States and internationally. SpringHill Suites has earned a strong reputation for quality, customer service, and innovation within the hospitality industry.
Support Training
Franchisees of SpringHill Suites benefit from Marriott’s world-class support system, which includes:
-
Initial and ongoing training programs for owners, general managers, and staff.
-
Pre-opening assistance, including site selection, architectural/design guidance, and procurement support.
-
Operational support with access to Marriott’s global reservation system and mobile app.
-
Sales & Marketing Support including national and regional advertising, Marriott Bonvoy® loyalty program integration, and digital marketing tools.
-
Dedicated field team support and access to proprietary technology and reporting systems.
Ideal Candidate
SpringHill Suites is looking for experienced hotel developers or multi-unit franchise operators who have:
-
Strong operational and/or hospitality industry experience.
-
Financial capacity to support a major real estate and hotel development project.
-
A long-term vision and commitment to uphold Marriott’s standards.
-
Access to desirable locations with market demand for mid-to-upscale extended-stay accommodations.
Financial Detail
Established: 1997
-
Franchise Fee: $100,000 (estimated)
-
Total Investment Range: $13,000,000 – $16,000,000
-
Minimum Investment: $13,000,000
-
Royalty Fee: 5% of gross room revenue
-
Marketing Fee: 3% of gross room revenue
-
Franchise Units (USA): Over 470 units and growing
-
Franchise Term: 20 years, renewable
-
Net Worth Requirement: $10 million+
-
Liquidity Requirement: $3 million+