Established
2018
Franchise Units
6
Minimum Investment
$250,000
Franchise Fee
$40,000
Total Investment Range
$450,000
Home Based
No
Description
MELD Fitness + Wellness is a modern boutique fitness and holistic wellness franchise designed for today’s health-conscious consumer who values results, personalization, and community. Positioned at the intersection of functional fitness, recovery, and lifestyle wellness, MELD offers a premium studio experience that goes far beyond traditional gyms. The brand focuses on helping members build strength, improve mobility, enhance recovery, and support long-term well-being through a curated mix of training programs and wellness services.
What sets MELD Fitness + Wellness apart is its intentionally designed studio model. Instead of overcrowded floors and generic equipment, MELD studios emphasize guided workouts, small-group training, and wellness-driven programming in a welcoming, high-energy environment. The brand appeals to a broad demographic, including busy professionals, wellness-focused millennials, and adults seeking sustainable fitness solutions rather than quick fixes.
As consumer demand for boutique fitness, recovery services, and holistic wellness continues to grow across the United States, MELD Fitness + Wellness is strategically positioned as a scalable franchise opportunity. The concept blends strong unit economics with a lifestyle-driven brand identity, making it attractive to both owner-operators and multi-unit investors seeking entry into the premium fitness and wellness sector.
Why Invest in This Franchise?
Investing in a MELD Fitness + Wellness franchise means aligning with one of the fastest-growing segments of the U.S. health industry. Boutique fitness and wellness studios continue to outperform traditional gyms due to higher engagement, stronger member loyalty, and diversified revenue streams.
MELD offers a refined business model built around predictable recurring memberships, small-group training, and add-on wellness services. This structure allows franchisees to maximize revenue per square foot while maintaining manageable staffing and operational complexity. The brand’s emphasis on personalization and community leads to higher retention rates and long-term customer value.
From an investor perspective, MELD Fitness + Wellness benefits from strong brand positioning, a replicable studio design, and systems that support scalable growth. With rising consumer awareness around recovery, mobility, and preventative health, MELD is not dependent on seasonal fitness trends. Instead, it operates as a year-round wellness destination, creating stability and consistency in revenue.
Background
Brand Name: MELD Fitness + Wellness
Industry Category: Boutique Fitness & Wellness Franchise
Established Year: 2018
Franchise Launch: Early 2020s
Franchise Active Units (Current): 6 locations operating in the USA
Ownership Model: Franchised, with centralized brand leadership
MELD Fitness + Wellness was founded in 2018 with a clear mission: to redefine traditional fitness by blending functional training, recovery, and holistic wellness into one integrated studio experience. The brand was created by a team of fitness and wellness professionals who recognized a growing gap in the market between overcrowded big-box gyms and narrowly focused boutique studios.
The early journey of MELD began with a flagship location that emphasized high-quality coaching, intentional programming, and a strong sense of community. Rather than chasing volume, the founders focused on delivering personalized results and long-term member engagement. This approach quickly resonated with health-conscious consumers seeking sustainable fitness solutions that support both physical performance and overall well-being.
As the concept gained traction, MELD refined its studio design, class formats, operational systems, and brand standards to support expansion. The franchise model was introduced in the early 2020s, allowing entrepreneurs to replicate the proven studio framework while benefiting from centralized training, marketing, and operational support.
Support Training
MELD Fitness + Wellness provides franchisees with comprehensive, end-to-end support designed to ensure a confident launch and long-term operational success.
- Pre-Launch Support includes site selection guidance, demographic analysis, studio layout planning, equipment specifications, and vendor coordination. Franchisees receive step-by-step assistance throughout the build-out phase to ensure each location reflects MELD’s premium brand standards.
- Training & Onboarding is delivered through a structured program that covers business operations, fitness programming, staff hiring, member experience, and wellness service integration. Franchisees and key managers undergo hands-on training at approved locations and through digital learning platforms to ensure consistency and confidence before opening.
- Operational Support continues after launch with ongoing coaching, performance tracking, and access to standardized systems for scheduling, memberships, billing, and reporting. MELD provides operational playbooks and best-practice frameworks that simplify daily management and allow franchisees to focus on growth.
- Marketing & Brand Support includes national branding assets, digital marketing templates, social media guidance, local launch campaigns, and lead-generation strategies. Franchisees benefit from centralized brand messaging while retaining the ability to localize promotions for their specific market.
- Ongoing Support includes continuous education, program updates, wellness innovation rollouts, and franchisee collaboration. MELD regularly evolves its offerings to stay aligned with consumer trends and ensure franchise locations remain competitive in their markets.
Ideal Candidate
The ideal MELD Fitness + Wellness franchisee is a motivated entrepreneur or investor with a passion for health, fitness, and community-based businesses. While prior fitness industry experience is beneficial, it is not mandatory. MELD is well-suited for business-minded individuals who are comfortable leading teams, managing customer relationships, and executing structured systems.
Owner-operators who enjoy being involved in day-to-day operations often thrive with this concept, particularly those who value building a strong local presence. At the same time, the model is also attractive to multi-unit investors and wellness portfolio owners seeking scalable boutique concepts.
Successful franchisees typically demonstrate strong leadership skills, a commitment to customer experience, and the financial capacity to invest in a premium studio environment. Ideal locations include urban neighborhoods, affluent suburbs, mixed-use developments, and areas with strong demand for boutique fitness and wellness services.
Financial Detail
| Financial Component | Estimated Details |
|---|---|
| Total Initial Investment | $250,000 – $450,000 |
| Minimum Investment Required | Approx. $250,000 |
| Franchise Fee | Approx. $40,000 |
| Number of Franchise Units | 6 Active Units (USA) |
| Studio Size Requirement | 1,800 – 3,000 sq. ft. |
| Leasehold Improvements & Build-Out | $90,000 – $180,000 |
| Equipment & Technology | $60,000 – $120,000 |
| Initial Marketing & Launch Budget | $15,000 – $30,000 |
| Working Capital (3–6 months) | $40,000 – $80,000 |
| Royalty Fee | Ongoing percentage of gross revenue |
| Brand / Marketing Fund | National marketing contribution |
| Average Membership Pricing | $140 – $220 per month |
| Primary Revenue Streams | Memberships, small-group training, wellness & recovery services, retail |
| Target Break-Even Period | 12 – 24 months |
| Expected ROI Timeline | 2 – 4 years (market-dependent) |