Established
2017
Franchise Units
3
Minimum Investment
$250,000
Franchise Fee
$30,000
Total Investment Range
$500,000
Home Based
No
Description
Sr. Ozzy’s Tacos y Mariscos is a bold, flavor-forward Mexican seafood restaurant concept that blends authentic coastal recipes with modern, fast-casual efficiency. Built around the rich culinary traditions of mariscos—fresh seafood dishes popular across Mexico’s coastal regions—the brand delivers an energetic dining experience that stands out in a crowded Mexican food segment dominated by burritos and Tex-Mex menus.
At its core, Sr. Ozzy’s Tacos y Mariscos is about freshness, speed, and authenticity. The menu typically highlights shrimp, fish, octopus, and other seafood proteins prepared as tacos, tostadas, ceviches, and specialty plates, complemented by vibrant salsas, citrus marinades, and bold spices. This focus positions the brand at the intersection of two high-growth categories in the U.S. restaurant industry: Mexican cuisine and seafood-forward fast casual dining.
Background
Established Year : 2017
Founders and Brand Journey
The brand was created by entrepreneurs with deep roots in Mexican food culture and hands-on restaurant experience. Drawing inspiration from the street-side seafood stands of Baja California, Sinaloa, and Jalisco, the founders focused on developing a concept that stayed true to tradition while being operationally efficient for franchising.
What began as a single flagship location quickly gained popularity for its bold flavors, fresh ingredients, and approachable atmosphere. Strong local demand and repeat customers validated the concept, paving the way for expansion through franchising.
Franchise Active Units : 3
Ownership and Market Presence
The brand is privately owned and focused on strategic growth within the United States. Initial expansion targets include states with strong Hispanic populations, high seafood consumption, and robust fast-casual dining demand, such as California, Texas, Arizona, Nevada, and Florida.
Industry Category
Fast Casual Restaurant
Mexican Cuisine
Seafood and Mariscos Concept
Support Training
Sr. Ozzy’s Tacos y Mariscos is structured to support franchisees from the earliest planning stages through long-term operations.
Pre-Launch Support
Franchisees receive assistance with site selection, market analysis, and lease evaluation to ensure the chosen location aligns with the brand’s target demographics. The franchisor provides restaurant layout guidance, kitchen design standards, and equipment specifications to optimize workflow and food quality.
Training Programs
Comprehensive training is typically delivered through a combination of classroom instruction and hands-on, in-store experience. This includes food preparation techniques, recipe execution, inventory management, food safety standards, and customer service protocols. Training also covers management skills such as hiring, scheduling, and cost control.
Operational Support
Ongoing operational guidance helps franchisees maintain brand standards and profitability. Franchise support teams provide regular check-ins, performance reviews, and access to updated operating manuals as the system evolves.
Marketing and Branding Support
Franchisees benefit from brand-level marketing strategies, including launch campaigns, promotional calendars, and creative assets. Digital marketing guidance, social media best practices, and local store marketing tactics are provided to help drive consistent traffic.
Ongoing Support
As the system grows, franchisees continue to receive updates on menu innovation, supplier relationships, and operational efficiencies. This ongoing partnership approach ensures franchise owners are not operating in isolation but as part of a growing brand ecosystem.
Ideal Candidate
The ideal Sr. Ozzy’s Tacos y Mariscos franchisee is a hands-on entrepreneur or multi-unit investor with a passion for food, hospitality, and community engagement.
Previous restaurant experience is beneficial but not mandatory. What matters most is a strong work ethic, the ability to follow proven systems, and a commitment to delivering an authentic guest experience. Franchisees should be comfortable managing teams, maintaining quality standards, and engaging with local marketing efforts.
From a financial standpoint, ideal candidates should have the capital required to fund the initial investment and sufficient liquidity to support operations during the ramp-up phase. Owner-operators who plan to be actively involved in daily operations often see the strongest results, especially in the early years.
In terms of location preference, franchisees who understand their local market—particularly areas with strong demand for Mexican cuisine and seafood—are well positioned for success. Community-oriented operators who enjoy building relationships with customers and local businesses tend to thrive with this brand.
Financial Detail
| Cost Head | Estimated Amount (USD) |
|---|---|
| Initial Franchise Fee | $30,000 – $40,000 |
| Total Initial Investment | $250,000 – $500,000 |
| Minimum Liquid Capital Required | $100,000 – $150,000 |
| Net Worth Requirement | $300,000+ |
| Leasehold Improvements | $80,000 – $180,000 |
| Kitchen Equipment & Fixtures | $70,000 – $130,000 |
| Furniture, Signage & Décor | $30,000 – $70,000 |
| Technology & POS Systems | $10,000 – $20,000 |
| Initial Inventory & Supplies | $8,000 – $15,000 |
| Grand Opening Marketing | $10,000 – $20,000 |
| Working Capital (3–6 Months) | $40,000 – $80,000 |
| Ongoing Royalty Fee | 5% – 6% of Gross Sales |
| Brand / Marketing Fund | 1% – 2% of Gross Sales |
| Average Unit Size | 1,200 – 2,500 sq. ft. |
| Franchise Term | 10 Years (Renewable) |
| Estimated Break-Even Period | 18 – 30 Months |
| Expected ROI (Well-Managed Unit) | 20% – 30% Annually* |
| Revenue Streams | Dine-In, Takeout, Delivery, Catering |
