Established
2019
Franchise Units
70
Minimum Investment
$193,000
Franchise Fee
$40,000
Total Investment Range
$495,000
Home Based
No
Description
Redefining After-School Enrichment for the Innovation Age
In a world where digital literacy is no longer optional, Steamoji stands at the forefront of a pedagogical shift. We aren’t just another tutoring center or a coding camp; we are a physical "maker space" designed specifically for the next generation of innovators. Our mission is to bridge the gap between traditional schooling and the rapidly evolving technological landscape by teaching children ages 6–14 how to use technology to solve real-world problems.
The Steamoji concept is centered on the "Build to Solve®" philosophy. Inside our modern, high-tech academies, "apprentices" move through a structured, multi-year curriculum that covers the "400 Hours of Making." From 3D design and printing to complex robotics, laser cutting, and artificial intelligence, we provide the tools and the environment for kids to stop being passive users of screens and start becoming the architects of their own inventions.
For the American market, Steamoji represents a premium, high-demand service that resonates with parents who are increasingly concerned about their children's future career readiness. By positioning your business as a "gym for the mind," you offer a membership-based destination that fosters creativity, resilience, and technical mastery. It is a brand built for the modern family—sleek, transparent, and results-driven.
Why Invest in This Franchise?
Investing in Steamoji allows you to enter the massive child enrichment industry with a model that is inherently scalable and resistant to economic shifts.
Reliable Recurring Revenue: Our monthly membership model creates a predictable cash flow, moving away from the "peaks and valleys" often seen in seasonal camp-based businesses.
A "Future-Proof" Product: As STEM-related jobs continue to outpace all other sectors, the demand for high-quality engineering and coding education is a permanent fixture of the modern economy.
Proprietary 400-Hour Roadmap: Our curriculum is built to keep students engaged for years. This high long-term retention significantly lowers your customer acquisition costs over time.
Streamlined Operations: You don’t need an engineering degree to run this business. Our centralized curriculum delivery and automated administrative tools allow you to focus on community building and growth.
Strong Brand Identity: Steamoji features a clean, "Apple-store" aesthetic that appeals to high-income demographics and stands out in any retail shopping center.
Background
Established Year: 2019
Founders: Hank Horkoff
Active Units: Over 70 locations across North America (and growing)
Headquarters: Redmond, Washington
Industry Category: Education / STEM Enrichment / Maker Space
The Steamoji journey began when founder Hank Horkoff realized that while his children were surrounded by technology, they weren't learning how to build with it. Frustrated by disorganized "DIY" kits and short-term programs that lacked a path to mastery, he set out to create a structured environment where children could learn the "Maker" skills of the 21st century.
Since its founding in 2019, Steamoji has transitioned from a single visionary location to a rapidly expanding franchise network across the USA and Canada. The brand has earned its reputation by maintaining high standards for curriculum quality and providing a turnkey business model that allows entrepreneurs to tap into the "Maker Movement" with professional precision.
Support Training
We pride ourselves on a comprehensive support system that guides you from the day you sign your agreement to your 100th member celebration and beyond.
Pre-Launch & Real Estate: We provide sophisticated demographic mapping to help you secure the ideal 1,200 to 1,800-square-foot location. Our team assists with site selection, lease negotiations, and provides a full interior design package.
Operational Training: Franchisees undergo an intensive training program covering our proprietary management software, staff recruitment, and the "Steamoji Way" of academy culture.
Marketing & Enrollment: You will have access to a centralized marketing engine. We provide ready-to-use digital ads, social media content, and local grassroots strategies designed to drive "founding member" sign-ups before you even open your doors.
Academic Support: Our curriculum team handles the heavy lifting. We constantly update the projects and software used in the academy, ensuring your business stays at the cutting edge of tech trends without you having to write a single line of code.
Ideal Candidate
Steamoji is looking for partners who are ready to make a tangible impact on their local community.
Mission-Driven Entrepreneurs: You should be passionate about education and the idea of empowering children to become creators.
Business Leaders: While tech experience is great, we prioritize individuals with strong backgrounds in management, sales, or customer service.
Community Hubs: The most successful franchisees are those who enjoy networking with local schools, parent groups, and community organizations.
Investment Capability: Candidates should have the financial stability to support a brick-and-mortar buildout and initial marketing phases.
Location Preference: We focus on suburban areas with high concentrations of families, proximity to schools, and high-visibility retail centers.
Financial Detail
| Investment Category | Estimated Cost / Detail |
| Total Initial Investment | $193,000 – $495,000 |
| Minimum Liquid Capital | $100,000 |
| Net Worth Requirement | $300,000 – $500,000 |
| Initial Franchise Fee | $40,000 (one-time) |
| Initial Technology Fee | ~$4,155 (setup + first 3 months) |
| Infrastructure & Buildout | $65,000 – $223,000 (varies by site condition) |
| Equipment & Furniture | $25,000 – $45,000 (IT, 3D printers, laser cutters) |
| Initial Marketing Budget | $15,000 – $30,000 (Grand Opening phase) |
| Ongoing Royalty Fee | 8% of Gross Sales |
| Brand Fund Contribution | 2% of Gross Sales |
| Working Capital | $30,000 – $50,000 (recommended reserve) |
| Current Franchise Units | 70+ Active Locations (USA & Canada) |
