Established
2011
Franchise Units
4
Minimum Investment
$180,000
Franchise Fee
$25,000
Total Investment Range
$350,000
Home Based
No
Description
Steve’s Pizza is a classic American pizza brand built on one simple promise: serve consistently great pizza using time-tested recipes, quality ingredients, and an efficient, neighborhood-friendly operating model. In an industry crowded with fast-casual concepts and delivery apps, Steve’s Pizza stands out by focusing on authenticity, generous portions, and a menu that appeals to families, students, and working professionals alike.
The brand positions itself as a dependable, community-driven pizza destination—combining the warmth of a local pizzeria with the systems and scalability of a proven franchise model. From hand-tossed dough and signature sauces to streamlined kitchen workflows and strong takeout and delivery performance, Steve’s Pizza has been designed to succeed in both high-traffic urban locations and suburban trade areas across the United States.
Why Invest in This Franchise?
Steve’s Pizza represents a balanced investment opportunity in the highly competitive yet consistently profitable pizza segment.
Key reasons investors are drawn to the brand include:
• Strong demand for pizza across all demographics and income levels
• A simple, focused menu that controls food costs and labor complexity
• Proven takeout and delivery performance alongside dine-in revenue
• Brand recognition built through quality, consistency, and local marketing
• Flexible store formats suitable for inline, end-cap, or standalone locations
• Scalable systems that support single-unit and multi-unit franchisees
Background
Brand Name: Steve’s Pizza
Industry Category: Quick-Service Restaurant (QSR) / Pizza Franchise
Founded: 2011
Steve’s Pizza was founded with the goal of delivering traditional American pizza made fresh daily, without unnecessary complexity. The founders focused on creating a system that could be replicated across markets while still maintaining a neighborhood-pizzeria feel.
Over the years, the brand refined its recipes, kitchen layouts, supplier relationships, and operating procedures to support consistent quality and profitability. As customer demand grew, Steve’s Pizza expanded beyond company-owned locations and opened its doors to franchising, allowing entrepreneurs to operate under a proven and recognizable brand.
Franchise Active Units: 4
Support Training
Steve’s Pizza offers comprehensive, end-to-end franchise support designed to reduce startup risk and accelerate unit profitability.
Pre-Launch Support
• Site selection guidance and trade-area analysis
• Store layout, kitchen design, and equipment specifications
• Vendor and supplier onboarding
• Assistance with permits, licensing, and pre-opening requirements
Training Program
• Initial classroom and in-store training for owners and managers
• Food preparation, quality control, and recipe execution
• POS systems, inventory management, and labor scheduling
• Customer service standards and brand culture
Operational Support
• Detailed operations manuals and standardized procedures
• Ongoing coaching from franchise business consultants
• Performance benchmarking and unit-level KPIs
• Support with staffing models and cost control
Marketing & Growth Support
• Local store marketing strategies and grand-opening guidance
• Digital marketing frameworks including online ordering integration
• Promotional calendars and seasonal campaigns
• Brand-approved creative assets and messaging
Ongoing Support
• Continuous menu innovation and operational updates
• Access to franchisee network and best-practice sharing
• Supply chain optimization and vendor negotiations
• Scalable systems for multi-unit operators
Ideal Candidate
Steve’s Pizza is best suited for motivated entrepreneurs who value consistency, operational discipline, and community engagement.
Ideal candidates include:
• First-time franchise owners seeking a proven QSR model
• Multi-unit operators expanding their food service portfolio
• Owner-operators who want a hands-on role in daily operations
• Investors planning to hire a general manager after stabilization
Preferred Background:
• Restaurant, hospitality, or retail management experience (preferred, not mandatory)
• Strong people-management and customer service skills
• Business mindset with attention to costs, systems, and execution
Personal Traits:
• Passion for food and customer satisfaction
• Willingness to follow proven systems and brand standards
• Commitment to local marketing and community presence
Location Preference:
• High-traffic neighborhoods, college areas, and suburban corridors
• Strong delivery and takeout demand zones
• Flexible footprint options depending on market density
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Franchise Fee | $25,000 – $35,000 |
| Total Initial Investment | $180,000 – $350,000 |
| Minimum Investment Required | $180,000 |
| Store Build-Out & Equipment | $90,000 – $180,000 |
| Furniture, Fixtures & Signage | $20,000 – $45,000 |
| Initial Marketing & Grand Opening | $5,000 – $15,000 |
| Training & Opening Support | Included |
| Working Capital (3–6 months) | $20,000 – $40,000 |
| Royalty Fee | 5% – 6% of Gross Sales |
| Marketing Fee | 1% – 2% of Gross Sales |
| Estimated Break-Even Period | 18 – 30 months |
| Expected ROI Timeline | 2 – 4 years |
| Revenue Streams | Dine-In, Takeout, Delivery, Catering |
