Established
2004
Franchise Units
25
Minimum Investment
$350,000
Franchise Fee
$40,000
Total Investment Range
$650,000
Home Based
No
Description
Modo Yoga is a globally recognized hot yoga brand that blends mindful movement, modern studio design, and a deep commitment to environmental sustainability. Founded on the belief that yoga can be both physically transformative and socially responsible, Modo Yoga has built a loyal following across North America by offering heated yoga classes in eco-conscious studio environments.
In the United States, Modo Yoga stands out as a premium wellness franchise positioned at the intersection of fitness, mindfulness, and sustainability. Its studios are designed to deliver a consistent, high-quality experience that appeals to health-conscious consumers, urban professionals, and wellness-driven communities seeking more than a traditional gym membership.
Unlike trend-based boutique fitness concepts, Modo Yoga offers a timeless service rooted in proven practice. Heated yoga continues to grow in popularity due to its benefits for flexibility, detoxification, strength, and stress reduction. Modo Yoga’s brand philosophy, strong community culture, and scalable franchise model make it an attractive opportunity for entrepreneurs looking to enter the fast-growing U.S. wellness and boutique fitness sector with a respected, mission-driven brand.
Why Invest in This Franchise?
Investing in a Modo Yoga franchise means aligning with a brand that has already earned credibility, loyalty, and cultural relevance in the wellness industry.
Strong Market Demand
Yoga and boutique fitness continue to experience sustained growth in the U.S., driven by increasing awareness around mental health, preventive wellness, and holistic fitness. Heated yoga, in particular, attracts repeat customers and long-term memberships.
Purpose-Driven Brand
Modo Yoga differentiates itself through its environmental mission. Studios emphasize sustainable materials, green practices, and community initiatives, appealing strongly to modern consumers who value ethical businesses.
Recurring Revenue Model
Revenue is driven by memberships, class packs, workshops, teacher training programs, and retail merchandise. This diversified income structure supports predictable cash flow and long-term stability.
Premium Positioning
Modo Yoga studios are positioned as high-quality, boutique wellness spaces rather than price-driven gyms. This supports healthier margins and attracts a committed client base.
Scalable Multi-Unit Potential
Experienced operators can scale into multi-studio ownership within metropolitan markets, leveraging brand recognition and shared operations.
Background
Brand Name: Modo Yoga
Industry Category: Boutique Fitness & Wellness / Hot Yoga Studios
Founded: 2004
Founders: Jessica Robertson, Ted Grand, and partners
Ownership: Modo Yoga International
Franchise Active Units (USA): 25+ studios
Modo Yoga was founded in 2004 with a vision to modernize hot yoga while embedding environmental responsibility and community impact into the core of the business. Originating in Canada, the brand quickly gained attention for its inclusive teaching style, contemporary studio design, and commitment to sustainability.
From its earliest locations, Modo Yoga positioned itself differently from traditional yoga concepts by creating welcoming, urban-focused studios that appeal to both first-time practitioners and experienced yogis. This approach helped build a strong, loyal community around each studio.
As the brand expanded, Modo Yoga adopted a franchise model that allowed passionate entrepreneurs to bring the concept into new markets while maintaining consistent teaching standards and brand integrity. Growth was strategically focused on metropolitan and high-income suburban areas with strong demand for boutique fitness and wellness experiences.
Today, Modo Yoga operates 25+ active franchised studios across the United States, supported by a broader international network. In the U.S. market, the brand is recognized for its premium heated yoga offerings, environmentally conscious studio build-outs, and community-driven culture.
Modo Yoga continues to strengthen its market presence by refining class formats, investing in instructor education, and supporting franchise partners with modern operational systems. Within the U.S. boutique fitness and wellness sector, Modo Yoga is positioned as a respected, purpose-driven franchise with long-term growth potential.
Support Training
Modo Yoga offers comprehensive support across every stage of the franchise lifecycle, ensuring franchisees are fully equipped to launch and operate a successful studio.
Pre-Launch Support
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Site selection guidance and territory planning
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Studio layout and eco-conscious design standards
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Equipment and vendor recommendations
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Pre-opening marketing and brand launch strategy
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Assistance with staffing plans and instructor recruitment
Training Programs
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Initial franchisee training covering operations, brand standards, and financial management
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Teaching methodology orientation aligned with Modo Yoga principles
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Studio management systems and scheduling tools
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Health, safety, and compliance training
Operational Support
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Standard operating procedures for daily studio management
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Ongoing coaching from experienced support teams
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Access to centralized systems for scheduling, memberships, and reporting
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Best practices for staff retention and community building
Marketing & Brand Support
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National and regional brand marketing initiatives
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Digital marketing guidelines and campaign templates
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Social media strategy support
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Local studio marketing playbooks
Ongoing Support
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Continued education and professional development
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New program rollouts and class innovations
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Annual franchise meetings and peer collaboration
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Performance benchmarking and business optimization support
Ideal Candidate
Modo Yoga is best suited for entrepreneurs who are passionate about wellness and committed to building a community-centered business.
Ideal Candidates Typically Have:
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Strong interest in health, fitness, yoga, or holistic wellness
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Business ownership, management, or leadership experience
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Ability to manage teams and customer-centric operations
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Financial capability to invest in a premium boutique studio
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Willingness to follow brand standards while growing locally
Yoga teaching experience is not mandatory. Many successful Modo Yoga franchisees act as owner-operators or executive owners, focusing on business development, marketing, and team leadership while employing certified instructors.
The brand performs best in urban and high-income suburban markets with strong demand for boutique fitness and wellness experiences.
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Total Initial Investment | $350,000 – $650,000 |
| Minimum Investment Required | $350,000 |
| Initial Franchise Fee | $40,000 |
| Franchise Units Available | Single-unit & Multi-unit |
| Studio Build-Out & Infrastructure | $180,000 – $300,000 |
| Equipment & Fixtures | $40,000 – $80,000 |
| Technology & Management Systems | $15,000 – $25,000 |
| Pre-Opening Marketing Budget | $10,000 – $25,000 |
| Working Capital (3–6 months) | $50,000 – $100,000 |
| Royalty Fee | ~6% of Gross Revenue |
| Marketing / Brand Fund Fee | ~2% of Gross Revenue |
| Estimated Break-Even Period | 18 – 30 months |
| Expected ROI | Market-dependent |
| Primary Revenue Streams | Memberships, Class Packs, Workshops, Teacher Training, Retail |