Established
2019
Franchise Units
1
Minimum Investment
$180,000
Franchise Fee
$30,000
Total Investment Range
$350,000
Home Based
No
Description
The Stir’s franchise represents a modern, high-margin opportunity in the rapidly growing specialty beverage and café segment in the United States. Built around the idea of fresh, customizable drinks and a contemporary café experience, Stir’s blends quality ingredients, efficient operations, and strong brand appeal to attract today’s health-conscious, convenience-driven consumers.
Positioned between fast-casual cafés and premium beverage brands, Stir’s focuses on consistency, speed, and flavor innovation. The brand’s menu is designed to deliver repeat visits, strong average ticket sizes, and all-day demand—making it a compelling option for franchise investors seeking scalable, lifestyle-friendly businesses.
Why Invest in the Stir’s Franchise?
Investing in Stir’s offers franchisees the advantage of entering a proven consumer category with growing demand and flexible operating models.
Key reasons investors are attracted to the Stir’s franchise include:
• Strong demand for specialty beverages and café experiences in the U.S. market
• Simple menu execution with limited food waste and efficient prep processes
• Scalable unit model suitable for single-unit and multi-unit ownership
• Modern branding and store design aligned with current consumer preferences
• Lower labor intensity compared to traditional full-service restaurants
• Multiple revenue streams from beverages, add-ons, and seasonal promotions
• Growing brand awareness with structured franchise expansion strategy
Background
Brand Name: Stir’s
Industry Category: Specialty Beverage & Café Franchise
Established Year: 2019
Franchising Launched: 2021
Stir’s was founded with a clear vision: to modernize the beverage café experience by offering high-quality, customizable drinks in a clean, welcoming environment. The founders recognized a gap between traditional cafés and premium beverage brands—creating a concept that delivers speed, consistency, and flavor without sacrificing quality.
Since its inception, Stir’s has focused on refining its menu, optimizing store operations, and building a brand that resonates with modern consumers. The company is privately owned and headquartered in the United States, with a leadership team experienced in food service operations, branding, and franchising.
Franchise Active Units: 1
Market Presence:
Stir’s is actively expanding across multiple U.S. states, targeting lifestyle centers, strip malls, college-adjacent areas, and dense residential neighborhoods.
Support Training
Stir’s provides comprehensive, hands-on support to ensure franchise partners are set up for long-term success.
Pre-Launch Support
• Site selection guidance and territory evaluation
• Lease review assistance and store layout planning
• Design standards, build-out specifications, and vendor coordination
• Pre-opening marketing strategy and launch planning
Training & Operations Support
• Initial franchisee training covering operations, customer service, and systems
• In-store training for managers and staff
• Standardized operating procedures and recipe manuals
• POS system setup and inventory management training
Marketing & Brand Support
• National brand guidelines and creative assets
• Digital marketing strategies including local SEO and paid ads
• Grand opening marketing campaigns
• Ongoing promotional calendars and seasonal product launches
Ongoing Support
• Dedicated franchise support team
• Performance benchmarking and operational reviews
• New product development and menu innovation
• Ongoing training updates and system enhancements
Ideal Candidate
The ideal Stir’s franchisee is a motivated entrepreneur or investor who values brand consistency, operational excellence, and customer experience.
Best-Fit Franchisee Characteristics:
• First-time franchise owners or experienced multi-unit operators
• Strong people-management and customer service skills
• Willingness to follow proven systems and brand standards
• Passion for food, beverages, and community-driven businesses
• Ability to meet financial investment requirements
• Interest in single-unit ownership with long-term multi-unit growth potential
Stir’s is well-suited for owner-operators as well as semi-absentee investors who plan to hire experienced managers.
Financial Detail
| Investment Component | Estimated Cost (USD) |
|---|---|
| Franchise Fee | $30,000 – $40,000 |
| Leasehold Improvements / Build-Out | $80,000 – $150,000 |
| Equipment & Fixtures | $30,000 – $50,000 |
| Signage & Branding | $10,000 – $20,000 |
| Initial Inventory & Supplies | $10,000 – $15,000 |
| Technology & POS Systems | $5,000 – $10,000 |
| Pre-Opening & Grand Opening Marketing | $8,000 – $15,000 |
| Licenses, Permits & Professional Fees | $5,000 – $10,000 |
| Working Capital (3–6 Months) | $25,000 – $50,000 |
| Total Estimated Initial Investment | $180,000 – $350,000 |
