Support Training

Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Recruiting Assistance: Yes

Initial Training:
In our pre-opening project management platforms, our owners will receive training through Strickland Brothers University along with an additional 3-5 hours of video training. After that, 5 full days of training at Strickland Brothers corporate office and in-store training to happen prior to opening.

Ongoing bi-weekly workshops to assist owners & managers.

On-Going Support

• Assigned a Field Business Coach
  • Weekly meetings with the field coach post opening
  • Monthly review of income statements
  • Quarterly visits
• Marketing Support & Management
  • Professional SB marketing teams to manage funds, even at a local level.
  • Delivery of quarterly ROI reporting
• Annual franchise convention
• Ongoing training workshops completed monthly via video conference
• Preferred vendor programs and national strategic partnerships
• The Presidents Club perks

Marketing Strategies

In order to make semi-absentee ownership possible, we have built out a strategic marketing team to manage 100% of the marketing for each and every franchise store. In partnership with innovative and results driven external partners and platforms, we support each franchise owner in meeting their business and marketing goals.

Resource Summary:

• Brand development
• Strategy development and implementation
• SEO
• Media Buying & placement
• Content marketing
• Social media and digital presence
• Paid social and digital advertising (geo-targeted, hyper-local & national)
• Graphic Design
• Copywriting
• Google My Business set up and management
• G-Suite Email and account setup and management
• Direct Mail Marketing (targeted lists for consumers and fleets)
• Promotion and coupon setup management
• Themed Campaign development, execution, and measurement
• Professional photography and video (as needed)
• Website management
• Reputation Management / Customer feedback
• Email marketing
• Customer retention program
• Customer acquisition program
• Quarterly performance reporting
• Small signage
• Community management
• Self-service online print store
• Self-service online swag store
• Marketing Request Form

Grand Opening Marketing:

• Strategy varies depending on acquisition or new build
• Hyper-local campaign with personalized design for your store location
  • Focused on lead-generation and list building
  • Partnerships with micro influencers on social media
  • Paid digital and social advertising (geo-targeted)
  • Opening announcements on brand social accounts
  • Store branding and signage
  • Direct mail with complementary geo-targeted digital ads
  • Media buys and placements with local print and radio partners (depending on market)
  • Printed promotional materials for community engagement
• Google My Business page established and verified for customer feedback solicitation through reputation management platform
• Gear and swag for employees and franchise owners

Local Marketing:

• Use 2.5% local ad fund to fund customer acquisition and retention tactics
• Reputation Management
  • Solicit and respond to public customer feedback left on Google and all other review sites
  • Ticketing process to address and resolve customer experience issues reported through reviews
• Paid digital and social advertising campaigns (geo-targeted)
• Customer loyalty and rewards program
• SMS and Email marketing
• Seasonal and specialized marketing campaigns
• Strategic community engagement and support
• Content marketing
• SEO
• Lead generation through brand website
• Promotion and coupon management