Established
2009
Franchise Units
1
Minimum Investment
$150,000
Franchise Fee
$35,000
Total Investment Range
$300,000
Home Based
No
Description
Studio 30 – The Kettlebell Fit Club is redefining boutique fitness by delivering high-energy, results-driven group workouts centered around kettlebell training. Built on the belief that strength, endurance, and mobility can be developed efficiently in a supportive community environment, Studio 30 has positioned itself as a modern alternative to overcrowded gyms and overly complex fitness studios.
Unlike traditional fitness concepts that rely on expensive equipment or high-maintenance facilities, Studio 30 operates with a streamlined studio model focused on functional training, expert coaching, and scalable programming. Classes are designed for all fitness levels, making the brand accessible to beginners while still challenging seasoned athletes. This inclusive approach has helped Studio 30 build strong member retention, word-of-mouth referrals, and a loyal fitness community.
Why Invest in This Franchise?
Investing in Studio 30 – The Kettlebell Fit Club means aligning with a fitness concept that balances passion with performance. The boutique fitness industry continues to outperform traditional gyms, driven by consumers seeking community, accountability, and measurable results.
Key reasons investors are drawn to Studio 30 include:
-
Strong demand for functional and strength-based training programs
-
Simple, scalable studio model with lower equipment costs
-
Recurring monthly membership revenue
-
Ability to operate with a smaller footprint compared to full-scale gyms
-
High member engagement and retention through coached group classes
-
Flexibility to add complementary revenue streams such as personal training, workshops, and retail
Background
Established Year: 2009
Founders: The brand was created by fitness professionals with deep experience in kettlebell training, group coaching, and studio operations. Their mission was to simplify strength training and make it accessible, safe, and results-focused for everyday members.
Brand Journey & Company History:
Studio 30 began as a single-studio concept focused on kettlebell-centric group workouts. As demand grew, the founders refined their programming, standardized class formats, and developed systems that could be replicated across multiple locations. This evolution laid the foundation for franchising, allowing entrepreneurs to bring the Studio 30 experience to new markets while maintaining consistency and quality.
Franchise Active Units: 1
Ownership & Market Presence:
The brand operates under a centralized franchising structure, supporting franchise partners with training, systems, and marketing. Studio 30 has steadily expanded its footprint and continues to target growth in suburban and urban markets across the USA where boutique fitness demand remains strong.
Industry Category:
Boutique Fitness / Functional Training / Strength & Conditioning Studios
Support Training
Studio 30 offers a comprehensive support system designed to help franchisees launch confidently and operate efficiently from day one.
Pre-Launch Support:
-
Site selection guidance and territory evaluation
-
Studio layout and equipment planning
-
Assistance with lease review and build-out coordination
-
Pre-opening marketing strategy and local launch campaigns
Training & Education:
-
Initial franchisee training covering operations, sales, staffing, and member experience
-
Coach certification and workout programming education
-
Systems training for scheduling, billing, and performance tracking
Operational Support:
-
Standard operating procedures for daily studio management
-
Ongoing coaching on sales, retention, and staff performance
-
Access to proven class formats and programming updates
Marketing & Branding Support:
-
National brand guidelines and creative assets
-
Digital marketing strategies including social media, local ads, and promotions
-
Ongoing campaign ideas to drive memberships and renewals
Ongoing Support:
-
Continuous business coaching and performance reviews
-
New program rollouts and brand updates
-
Franchise community access for shared learning and best practices
Ideal Candidate
Studio 30 is best suited for individuals who are passionate about health, fitness, and community-driven businesses, but prior fitness industry experience is not mandatory.
Ideal candidates include:
-
Entrepreneurs seeking a hands-on or semi-absentee business
-
Fitness professionals ready to transition into ownership
-
Investors looking for a scalable boutique fitness model
-
Multi-unit operators expanding within the wellness sector
Key traits of successful franchisees:
-
Strong leadership and people-management skills
-
Commitment to brand standards and member experience
-
Ability to invest in local marketing and community engagement
-
Financial capability to meet investment requirements
Preferred locations include high-density residential areas, mixed-use developments, and suburban markets with strong demand for boutique fitness offerings.
Financial Detail
| Investment Component | Estimated Cost (USD) |
|---|---|
| Initial Franchise Fee | $35,000 – $50,000 |
| Leasehold Improvements & Build-Out | $40,000 – $100,000 |
| Equipment & Studio Setup | $20,000 – $40,000 |
| Technology & Systems | $5,000 – $10,000 |
| Pre-Opening Marketing | $10,000 – $20,000 |
| Insurance, Licenses & Permits | $5,000 – $10,000 |
| Initial Training & Travel | $5,000 – $10,000 |
| Working Capital (3–6 Months) | $30,000 – $60,000 |
| Estimated Total Investment | $150,000 – $300,000 |
