Established
2019
Franchise Units
1
Minimum Investment
$180,000
Franchise Fee
$35,000
Total Investment Range
$350,000
Home Based
No
Description
Parlay Cafe is a modern, lifestyle-driven café franchise that blends premium coffee, fresh food offerings, and a vibrant sports-inspired social atmosphere. Designed for today’s on-the-go professionals, students, and sports enthusiasts, Parlay Cafe positions itself as more than just a coffee shop—it’s a community hub where people gather to work, relax, and connect.
With a clean, contemporary design and a menu curated for consistency and speed, Parlay Cafe taps into two powerful consumer trends in the U.S. market: specialty coffee culture and experiential dining. The brand focuses on high-quality beverages, light meals, and an energetic café environment that encourages repeat visits throughout the day—from morning coffee runs to evening social meetups.
For franchise investors, Parlay Cafe offers a scalable, systems-driven café model with strong branding, streamlined operations, and multiple revenue opportunities. Its flexible footprint makes it suitable for urban centers, college towns, suburban retail strips, and mixed-use developments across the United States.
Why Invest in This Franchise?
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Growing Coffee & Café Market: The U.S. specialty coffee and café segment continues to grow, driven by daily consumption habits and strong brand loyalty.
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Modern Brand Positioning: Parlay Cafe appeals to younger demographics and sports-minded consumers seeking an engaging café experience.
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Multiple Daypart Revenue: Morning coffee, midday meals, and evening social traffic help maximize daily sales potential.
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Efficient Operating Model: Streamlined menus, standardized recipes, and efficient staffing keep operations manageable.
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Scalable Franchise System: Designed for single-unit owners as well as multi-unit operators.
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Strong Unit Economics Potential: Balanced focus on premium beverages and food margins supports long-term profitability.
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Lifestyle-Friendly Business: Ideal for owner-operators looking for a hands-on yet structured café concept.
Background
Established Year: 2019
Founders: Founded by a team of hospitality and brand development professionals with experience in café operations and consumer branding.
Industry Category: Café Franchise / Specialty Coffee / Fast-Casual Dining
Brand Journey & History:
Parlay Cafe was created to modernize the traditional café experience by merging high-quality coffee with a social, sports-inspired atmosphere. The brand began as a flagship café concept and quickly gained attention for its contemporary design, curated menu, and community-driven vibe.
Franchise Active Units : 1
Ownership Model: Franchised business model with centralized brand standards, supply systems, and marketing support.
Market Presence in the USA: Expanding in key metropolitan areas, college towns, and high-footfall retail zones where coffee culture and social dining intersect.
Support Training
Parlay Cafe offers a comprehensive franchise support system designed to help franchisees launch, operate, and scale successfully.
Pre-Launch Support
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Site selection guidance and territory evaluation
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Lease review assistance and space planning
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Café layout, design standards, and branding guidelines
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Equipment specifications and vendor sourcing
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Pre-opening project management support
Training Programs
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Initial franchisee training covering operations, food & beverage preparation, and customer service
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Manager and staff training modules
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POS system and inventory management training
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Food safety, quality control, and compliance education
Operational Support
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Standard operating procedures (SOPs)
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Ongoing operational audits and performance reviews
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Menu updates and product development guidance
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Supply chain coordination and approved vendor access
Marketing & Branding Support
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National and local marketing strategy frameworks
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Digital marketing assets and social media guidance
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Grand opening marketing support
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Ongoing promotional campaigns and seasonal offers
Ongoing Support
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Dedicated franchise support team
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Regular business coaching and performance benchmarking
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Continued training updates and system enhancements
Ideal Candidate
Parlay Cafe is best suited for motivated entrepreneurs and investors who are passionate about hospitality, customer experience, and community-focused businesses.
Ideal candidates include:
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First-time franchise owners seeking a structured café concept
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Multi-unit operators looking to diversify into coffee or fast-casual dining
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Owner-operators who enjoy hands-on involvement
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Investors with hospitality, retail, or food service experience
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Individuals passionate about coffee culture, sports, and lifestyle brands
Key Traits:
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Strong people management skills
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Commitment to brand standards and quality
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Ability to manage daily operations and local marketing
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Willingness to follow proven systems
Location Preference:
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Urban and suburban retail locations
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College towns and mixed-use developments
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High-traffic commercial areas with strong footfall
Financial Detail
| Cost Head | Estimated Amount (USD) |
|---|---|
| Initial Franchise Fee | $35,000 |
| Total Initial Investment | $180,000 – $350,000 |
| Minimum Investment Required | $180,000 |
| Leasehold Improvements / Build-Out | $90,000 – $180,000 |
| Furniture, Fixtures & Equipment (FF&E) | $40,000 – $70,000 |
| POS System & Technology | $5,000 – $10,000 |
| Initial Inventory & Supplies | $8,000 – $15,000 |
| Grand Opening Marketing | $8,000 – $15,000 |
| Licenses, Permits & Professional Fees | $4,000 – $8,000 |
| Working Capital (3–6 months) | $25,000 – $50,000 |
| Royalty Fee | ~6% of Gross Sales |
| Brand / Marketing Fund Contribution | ~2% of Gross Sales |
| Estimated Break-Even Period | 18 – 30 Months |
| Expected ROI Timeline | 24 – 36 Months |
| Franchise Term | Typically 10 Years (Renewable) |
| Franchise Units Available | Single-Unit & Multi-Unit |