Established
1998
Franchise Units
120
Minimum Investment
$2,600,000
Franchise Fee
$35,000
Total Investment Range
$3,800,000
Home Based
No
Description
Studio 6 is a leading extended stay hotel brand under the well-known G6 Hospitality umbrella, providing travelers with affordable, comfortable, and fully furnished accommodations. Known for efficiency, value, and long-term comfort, Studio 6 offers an attractive opportunity for entrepreneurs seeking to enter the growing extended stay hospitality sector. The brand delivers a flexible operating model, strong support system, and powerful national recognition.
Background
Studio 6 was launched in 1998 by G6 Hospitality, the parent company of the iconic Motel 6 brand. Designed to cater to longer-stay travelers, Studio 6 offers suite-style rooms with kitchenettes, workspaces, and modern amenities at a reasonable price point. The brand has grown steadily across the United States and Canada by offering streamlined operations and competitive rates, making it a favorite among budget-conscious business and leisure travelers.
Support Training
Studio 6 franchisees benefit from:
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Comprehensive initial training in operations, marketing, brand standards, and customer service.
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Dedicated support from experienced franchise consultants and field teams.
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National marketing programs and co-branded partnerships to drive customer traffic.
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Access to advanced reservation systems, revenue management tools, and online booking platforms.
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Ongoing property performance reviews and training updates to ensure operational success.
Ideal Candidate
Studio 6 seeks individuals or groups with:
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Experience in hospitality, hotel management, or multi-unit franchise operations (preferred but not required).
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Strong business acumen and a commitment to maintaining brand standards.
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Willingness to invest in property conversion or new construction.
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Desire to operate in a hands-on or semi-absentee model with support from corporate teams.
Financial Detail
Total Investment Range: $2,600,000 – $3,800,000
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Minimum Investment: $2,600,000
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Franchise Fee: $35,000
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Royalty Fee: 5% of gross room revenue
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Marketing Fee: 4% of gross room revenue
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Franchise Units (USA): 120+
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Established Year: 1998