1998
120
$2,600,000
$35,000
$3,800,000
No
Studio 6 is a leading extended stay hotel brand under the well-known G6 Hospitality umbrella, providing travelers with affordable, comfortable, and fully furnished accommodations. Known for efficiency, value, and long-term comfort, Studio 6 offers an attractive opportunity for entrepreneurs seeking to enter the growing extended stay hospitality sector. The brand delivers a flexible operating model, strong support system, and powerful national recognition.
Studio 6 was launched in 1998 by G6 Hospitality, the parent company of the iconic Motel 6 brand. Designed to cater to longer-stay travelers, Studio 6 offers suite-style rooms with kitchenettes, workspaces, and modern amenities at a reasonable price point. The brand has grown steadily across the United States and Canada by offering streamlined operations and competitive rates, making it a favorite among budget-conscious business and leisure travelers.
Studio 6 franchisees benefit from:
Comprehensive initial training in operations, marketing, brand standards, and customer service.
Dedicated support from experienced franchise consultants and field teams.
National marketing programs and co-branded partnerships to drive customer traffic.
Access to advanced reservation systems, revenue management tools, and online booking platforms.
Ongoing property performance reviews and training updates to ensure operational success.
Studio 6 seeks individuals or groups with:
Experience in hospitality, hotel management, or multi-unit franchise operations (preferred but not required).
Strong business acumen and a commitment to maintaining brand standards.
Willingness to invest in property conversion or new construction.
Desire to operate in a hands-on or semi-absentee model with support from corporate teams.
Total Investment Range: $2,600,000 – $3,800,000
Minimum Investment: $2,600,000
Franchise Fee: $35,000
Royalty Fee: 5% of gross room revenue
Marketing Fee: 4% of gross room revenue
Franchise Units (USA): 120+
Established Year: 1998
