Established
2013
Franchise Units
71
Minimum Investment
$300,000
Franchise Fee
$25,000
Total Investment Range
$450,000
Home Based
No
Description
The Style Encore franchise represents one of the most compelling opportunities in the fast-growing women’s resale and sustainable fashion segment in the United States. Positioned at the intersection of affordability, style, and conscious consumerism, Style Encore delivers a modern boutique experience that resonates strongly with today’s value-driven, fashion-forward shopper.
Unlike traditional thrift stores, Style Encore focuses exclusively on gently used women’s apparel, shoes, handbags, jewelry, and accessories from well-known and premium brands. Stores are thoughtfully merchandised, trend-focused, and curated to feel like a contemporary retail boutique rather than a secondhand shop. This elevated approach has helped the brand earn strong customer loyalty and repeat traffic across suburban and urban markets alike.
Why Invest in This Franchise?
Investing in a Style Encore franchise provides a rare combination of brand strength, resilient demand, and operational simplicity within the retail sector.
• Strong industry tailwinds driven by sustainability and value-conscious consumers
• Cash-generating inventory model with inventory purchased directly from customers
• Proven franchise system with established operating standards and benchmarks
• High customer repeat rate due to frequent inventory turnover
• Community-driven business model that builds local loyalty
• Multiple revenue streams through daily retail sales and seasonal promotions
Background
Established Year: Style Encore was founded in 2013.
Founders & Ownership: The brand was developed under a well-established resale franchising group with decades of experience in secondhand retail and franchise systems.
Brand Journey & Company History: Style Encore was created to fill the gap between traditional thrift stores and high-end consignment boutiques. By focusing on fashionable, everyday women’s apparel at accessible price points, the concept quickly gained traction. Over time, the brand refined its buying systems, merchandising standards, and store layouts to ensure consistency and scalability across locations.
Franchise Active Units: Style Encore operates 71+ locations across the United States.
Market Presence in the USA: The brand has a strong footprint across the Midwest and Southern states, with continued expansion into suburban and metropolitan markets nationwide.
Industry Category: Women’s resale apparel, sustainable retail, specialty fashion franchising.
Support Training
Style Encore provides comprehensive support across every stage of franchise ownership, from initial planning through long-term operations.
Pre-Launch Support:
• Site selection and demographic analysis
• Lease negotiation guidance and store design planning
• Inventory buying systems and pricing frameworks
• POS technology setup and onboarding
Training Programs:
• Initial in-person and hands-on operational training
• Buying, merchandising, and inventory turnover education
• Staff hiring, onboarding, and retention strategies
• Financial management and performance tracking
Operational Support:
• Standard operating procedures for daily store management
• Ongoing field support and business reviews
• Seasonal merchandising calendars and trend guidance
Marketing & Brand Support:
• National brand positioning and messaging
• Local store marketing and grand opening campaigns
• Digital marketing tools, templates, and social media guidance
• Loyalty programs and customer engagement strategies
Ongoing Support:
• Dedicated franchise business consultants
• Franchisee peer network and best-practice sharing
• Continuous system updates and brand enhancements
Ideal Candidate
The ideal Style Encore franchisee is an engaged entrepreneur or investor who values retail execution, community involvement, and brand consistency.
Best-Suited Candidates Include:
• Individuals with retail, fashion, or customer service experience
• Multi-unit operators seeking a scalable retail concept
• Investors interested in sustainability and women-focused brands
• Owner-operators or semi-absentee owners with strong managers
Key Attributes:
• Strong leadership and people-management skills
• Comfort with buying decisions and inventory control
• Financial capability to invest and operate responsibly
• Commitment to following a proven franchise system
Location Preference:
Style Encore performs best in high-visibility suburban retail corridors, lifestyle centers, and strip centers with strong female demographics and household income levels.
Financial Detail
| Cost Category | Estimated Amount (USD) |
|---|---|
| Franchise Fee | $25,000 |
| Total Initial Investment | $300,000 – $450,000 |
| Minimum Liquid Capital Required | ~$150,000 |
| Leasehold Improvements & Build-Out | $120,000 – $200,000 |
| Fixtures, Signage & Store Setup | $40,000 – $70,000 |
| Initial Inventory / Buying Capital | $50,000 – $80,000 |
| Technology & POS Systems | $10,000 – $20,000 |
| Pre-Opening Marketing & Launch Costs | $10,000 – $20,000 |
| Training & Opening Support Expenses | $5,000 – $10,000 |
| Initial Working Capital Reserve | $30,000 – $50,000 |
| Ongoing Royalty Fees | As per franchise system |
| Marketing / Brand Fund Contribution | As per franchise system |
| Estimated Break-Even Timeline | 18 – 30 months |
| Primary Revenue Streams | Retail resale of women’s apparel & accessories |
