Style Encore Franchise Cost, Fees, ROI & Opportunity

USA & CAN
Style Encore Franchise Cost, Fees, ROI & Opportunity Style Encore Franchise Cost, Fees, ROI & Opportunity Style Encore Franchise Cost, Fees, ROI & Opportunity Style Encore Franchise Cost, Fees, ROI & Opportunity
Style Encore Franchise Cost, Fees, ROI & Opportunity
Style Encore Franchise Cost, Fees, ROI & Opportunity Style Encore Franchise Cost, Fees, ROI & Opportunity Style Encore Franchise Cost, Fees, ROI & Opportunity Style Encore Franchise Cost, Fees, ROI & Opportunity

Established

2013

Franchise Units

67

dollar

Minimum Investment

$322,700

dollar

Franchise Fee

$32,500

dollar

Total Investment Range

$449,000

Home Based

No

Description

The Style Encore franchise represents one of the most compelling opportunities in the fast-growing women’s resale and sustainable fashion segment in the United States. Positioned at the intersection of affordability, style, and conscious consumerism, Style Encore delivers a modern boutique experience that resonates strongly with today’s value-driven, fashion-forward shopper.  

Unlike traditional thrift stores, Style Encore focuses exclusively on gently used women’s apparel, shoes, handbags, jewelry, and accessories from well-known and premium brands. Stores are thoughtfully merchandised, trend-focused, and curated to feel like a contemporary retail boutique rather than a secondhand shop. This elevated approach has helped the brand earn strong customer loyalty and repeat traffic across suburban and urban markets alike.

Why Invest in This Franchise?

Investing in a Style Encore franchise provides a rare combination of brand strength, resilient demand, and operational simplicity within the retail sector.

• Strong industry tailwinds driven by sustainability and value-conscious consumers
• Cash-generating inventory model with inventory purchased directly from customers
• Proven franchise system with established operating standards and benchmarks
• High customer repeat rate due to frequent inventory turnover
• Community-driven business model that builds local loyalty
• Multiple revenue streams through daily retail sales and seasonal promotions


Background

  • Industry Category: Retail Resale / Sustainable Fashion & Apparel

  • Year Founded: 2013

  • Parent Company / Ownership: Winmark Corporation (Minneapolis, MN)

  • Current Active Units:  Canada: 14 | USA: 53

  • Founders & Executive Leadership: Developed and scaled by Winmark Corporation, a powerhouse franchisor famous for highly successful sister brands including Plato’s Closet, Once Upon A Child, Play It Again Sports, and Music Go Round.

The Brand Journey

Winmark Corporation identified a major gap in the market in 2013. While their established brand, Plato's Closet, successfully captured the teen and young adult market, there was no prominent, organized national resale player serving adult women, career professionals, and mature fashion lovers. Style Encore was engineered specifically to fill this void.

Over the past decade, the brand has established a widespread footprint across Canada and the United States. Its market presence is defined by strategic real estate placements in power strip malls, suburban shopping areas, and bustling retail corridors. Operating as a 100% franchise-owned network with zero corporate-run stores, Winmark’s entire corporate mission is singularly focused on the profitability, growth, and long-term asset value of its independent franchise partners.



Support Training

Style Encore provides comprehensive support across every stage of franchise ownership, from initial planning through long-term operations.

Pre-Launch Support:
• Site selection and demographic analysis
• Lease negotiation guidance and store design planning
• Inventory buying systems and pricing frameworks
• POS technology setup and onboarding

Training Programs:
• Initial in-person and hands-on operational training
• Buying, merchandising, and inventory turnover education
• Staff hiring, onboarding, and retention strategies
• Financial management and performance tracking

Operational Support:
• Standard operating procedures for daily store management
• Ongoing field support and business reviews
• Seasonal merchandising calendars and trend guidance

Marketing & Brand Support:
• National brand positioning and messaging
• Local store marketing and grand opening campaigns
• Digital marketing tools, templates, and social media guidance
• Loyalty programs and customer engagement strategies

Ongoing Support:
• Dedicated franchise business consultants
• Franchisee peer network and best-practice sharing
• Continuous system updates and brand enhancements


Ideal Candidate

The ideal Style Encore franchisee is an engaged entrepreneur or investor who values retail execution, community involvement, and brand consistency.

Best-Suited Candidates Include:
• Individuals with retail, fashion, or customer service experience
• Multi-unit operators seeking a scalable retail concept
• Investors interested in sustainability and women-focused brands
• Owner-operators or semi-absentee owners with strong managers

Key Attributes:
• Strong leadership and people-management skills
• Comfort with buying decisions and inventory control
• Financial capability to invest and operate responsibly
• Commitment to following a proven franchise system

Location Preference:
Style Encore performs best in high-visibility suburban retail corridors, lifestyle centers, and strip centers with strong female demographics and household income levels.


Financial Detail

$32,500
Expenditure CategoryMinimum Cost (USD)Maximum Cost (USD)
Initial Franchise Fee$32,500
Fixtures and Supplies$50,000$65,000
Interior & Exterior Signs$11,000$16,000
Point-of-Sale (POS) System & Hardware$22,200$29,500
Leasehold Improvements & Build-Out$45,500$75,000
Opening Inventory$65,000$80,000
Security Cameras & Infrastructure$1,500$4,000
Deposits, Business Licenses & Insurance$5,000$12,000
Pre-Opening Expenses & Marketing$40,000$65,000
Rent & Additional Working Capital (First 3–6 Months)$57,500$77,500
Total Estimated Initial Investment$322,700$449,000



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