Established
1973
Franchise Units
8
Minimum Investment
$750,000
Franchise Fee
$35,000
Total Investment Range
$1,500,000
Home Based
No
Description
Submarine House Bar & Grill is a well-established casual dining and sports bar concept known for its bold, crave-worthy subs, wings, burgers, pizzas, and a full bar experience that keeps guests coming back. Blending the comfort of a neighborhood bar with the consistency of a proven restaurant system, Submarine House Bar & Grill has carved out a loyal following in the Midwest and continues to attract franchise interest across the United States.
The brand’s appeal lies in its ability to serve multiple customer occasions under one roof—lunch, dinner, late-night dining, game nights, and weekend gatherings. With a menu designed for broad appeal, generous portion sizes, and a welcoming, high-energy atmosphere, Submarine House Bar & Grill fits perfectly into suburban and secondary markets where community-focused dining thrives.
Why Invest in This Franchise?
Investing in Submarine House Bar & Grill offers franchisees a balanced mix of brand heritage, operational flexibility, and multiple revenue streams.
The brand benefits from decades of real-world operating experience, refined menu engineering, and a loyal customer base that values consistency and quality. Unlike niche food concepts, Submarine House Bar & Grill attracts families, sports fans, professionals, and late-night diners alike—reducing dependency on a single customer segment.
Additional advantages include:
• Strong brand recognition in established markets
• Diversified menu with high-margin items
• Bar and sports-centric atmosphere driving repeat visits
• Dine-in, takeout, delivery, and catering revenue channels
• Scalable model for multi-unit ownership
Background
Established Year: 1973
Founders: The brand was founded by entrepreneurial restaurateurs who focused on hearty portions, bold flavors, and neighborhood hospitality—principles that remain central to the concept today.
Brand Journey & History: What began as a local sub shop expanded steadily over the decades into a recognizable regional brand. As customer demand grew, the menu expanded beyond sandwiches to include wings, burgers, pizzas, salads, and a complete bar program. This evolution allowed Submarine House Bar & Grill to compete effectively in the casual dining and sports bar segment.
Franchise Active Units: 8
Ownership & Market Presence: Submarine House Bar & Grill is privately owned and positioned within the U.S. casual dining and sports bar industry. Its footprint continues to expand as new franchise partners bring the concept into untapped markets.
Industry Category:
Casual Dining Franchise | Sports Bar Franchise | Sandwich & Grill Restaurant Franchise
Support Training
Submarine House Bar & Grill offers franchisees comprehensive, hands-on support designed to reduce risk and accelerate ramp-up.
Pre-Launch Support
• Site selection guidance and market analysis
• Restaurant layout, design, and equipment specifications
• Vendor sourcing and supply chain setup
• Assistance with permits, licensing, and alcohol compliance
Training Programs
• Initial in-store and classroom training for owners and managers
• Food preparation, quality control, and kitchen systems
• Bar operations and responsible alcohol service
• POS systems, inventory management, and cost controls
Operational Support
• Standard operating procedures and playbooks
• Staffing models, hiring guidance, and scheduling tools
• Ongoing performance reviews and benchmarking
Marketing & Brand Support
• Grand opening marketing strategy
• Local store marketing playbooks
• Digital marketing guidance and promotional campaigns
• Seasonal menu and promotional rollouts
Ongoing Support
• Dedicated franchise support team
• Continued training updates and best-practice sharing
• Menu innovation and operational optimization
Ideal Candidate
The ideal Submarine House Bar & Grill franchisee is a hands-on or semi-absentee operator with a passion for hospitality and community-driven dining.
Preferred candidates typically have:
• Restaurant, retail, or hospitality management experience (preferred, not mandatory)
• Strong people-management and leadership skills
• Financial capability to invest in a full-service restaurant
• Commitment to brand standards and guest experience
• Interest in local marketing and community involvement
Multi-unit operators and experienced restaurateurs are particularly well-suited, though motivated first-time franchisees with strong operational discipline and the right management team can also succeed.
Location Preference:
High-visibility suburban areas, family-oriented neighborhoods, sports-centric communities, and secondary markets with strong dine-in demand.
Financial Detail
| Cost Head | Estimated Amount (USD) |
|---|---|
| Initial Franchise Fee | $35,000 – $50,000 |
| Total Initial Investment | $750,000 – $1,500,000 |
| Minimum Investment Required | $750,000 |
| Leasehold Improvements & Build-Out | $350,000 – $700,000 |
| Furniture, Fixtures & Equipment (FF&E) | $150,000 – $300,000 |
| Kitchen & Bar Equipment | $120,000 – $250,000 |
| Initial Inventory (Food & Beverage) | $25,000 – $45,000 |
| POS System & Technology | $15,000 – $30,000 |
| Licenses & Permits (incl. Liquor) | $10,000 – $25,000 |
| Initial Marketing & Grand Opening | $15,000 – $30,000 |
| Training & Travel Expenses | $10,000 – $20,000 |
| Working Capital (3–6 months) | $75,000 – $150,000 |
| Royalty Fee | 5% – 6% of Gross Sales |
| Brand Marketing Fee | 1% – 2% of Gross Sales |
| Expected Break-Even Period | 24 – 36 Months |
| Primary Revenue Streams | Dine-in, Bar Sales, Takeout, Delivery, Catering |
| Expansion Potential | Single-Unit & Multi-Unit Ownership |
