Established
2015
Franchise Units
100
Minimum Investment
$250,000
Franchise Fee
$40,000
Total Investment Range
$450,000
Home Based
No
Description
Sugaring NYC has quickly become one of the most recognizable and fastest-growing brands in the modern hair-removal industry. Built around the ancient Middle Eastern technique of sugaring, the brand has transformed a traditional method into a premium, contemporary salon experience that strongly resonates with today’s health-conscious and beauty-focused consumers.
Positioned at the intersection of wellness, clean beauty, and personal care, Sugaring NYC focuses on organic sugaring hair-removal services, supported by a curated line of branded skincare products. The business model is streamlined, scalable, and highly repeatable, making it appealing to both first-time franchise owners and experienced multi-unit operators.
Why Invest in This Franchise?
Sugaring NYC offers an attractive investment opportunity within a recession-resistant industry driven by repeat visits and predictable consumer demand.
Key reasons investors are drawn to this franchise include:
• Participation in the fast-growing beauty and personal care industry
• A niche, focused service offering that differentiates it from traditional waxing salons
• Strong customer retention due to recurring appointments every 4–6 weeks
• Premium brand positioning appealing to millennial and Gen Z demographics
• Simplified operations with limited inventory and standardized procedures
• Opportunities for multi-unit expansion in protected territories
• Consistent demand across urban, suburban, and lifestyle retail locations
Background
Sugaring NYC was founded in 2014 with the goal of modernizing and professionalizing the ancient practice of sugaring hair removal for the U.S. market. The founders identified a clear opportunity to introduce a natural, organic, and less abrasive alternative to traditional waxing while delivering a premium, standardized salon experience.
After launching its initial studios, the brand expanded rapidly through franchising and now operates 100+ active franchise locations across the United States. The company continues to grow in both major metropolitan areas and high-income suburban markets.
Sugaring NYC operates within the beauty, wellness, and personal care franchise industry and is privately owned. Its success is driven by strong unit-level economics, brand consistency, recurring revenue, and a proven system that supports long-term franchisee profitability.
Support Training
Sugaring NYC provides comprehensive franchise support designed to guide owners from initial onboarding through long-term operations.
Pre-Launch Support:
• Site selection guidance and location evaluation
• Studio design standards and build-out specifications
• Assistance with vendor sourcing and equipment setup
• Licensing, permits, and regulatory compliance support
Training & Education:
• Initial franchisee training covering operations, systems, and financial management
• Hands-on technical training for sugaring services and service protocols
• Staff recruitment guidance and esthetician training processes
• Ongoing education focused on quality control and customer experience
Marketing & Brand Support:
• National brand marketing initiatives
• Grand opening and local launch marketing guidance
• Social media frameworks and digital marketing assets
• Ongoing promotional campaigns and product launches
Ongoing Operational Support:
• Dedicated franchise support team
• Performance reviews and operational coaching
• Continued product development and retail support
• System updates, best practices, and franchise network collaboration
This structured support allows franchise owners to focus on growth, team leadership, and customer satisfaction.
Ideal Candidate
Sugaring NYC is well suited for entrepreneurs seeking a service-based, lifestyle-oriented business with strong brand recognition.
The ideal franchisee typically:
• Possesses strong people-management and customer service skills
• Has an interest in beauty, wellness, or personal care businesses
• May come from hospitality, retail, healthcare, or corporate management backgrounds
• Does not require prior experience in the beauty industry
• Has the financial capacity to meet the investment requirements
• Is interested in single-unit or multi-unit ownership
• Prefers high-visibility urban or suburban retail locations
Both owner-operators and semi-absentee investors can succeed within this franchise system.
Financial Detail
Total Investment Required: $250,000 – $450,000
Minimum Investment: Approximately $250,000
Franchise Fee: ~$40,000
Franchise Units: Single-unit and multi-unit options available
Studio Build-Out & Infrastructure: $120,000 – $220,000
Equipment & Furniture: $30,000 – $60,000
Initial Marketing & Grand Opening: $10,000 – $20,000
Working Capital: $30,000 – $50,000
Royalty Fees: Ongoing royalties based on gross sales
Marketing Contribution: National and local marketing fund contributions apply
Expected ROI: Varies by location, staffing, and operational efficiency
Break-Even Period: Typically 18–30 months
