Established
2017
Franchise Units
1
Minimum Investment
$180,000
Franchise Fee
$35,000
Total Investment Range
$320,000
Home Based
No
Description
Sugarlime Wax & Sugaring Studio is a modern, fast-growing beauty and personal care franchise specializing in professional waxing and natural sugaring hair removal services. Built around a clean, approachable, and customer-first studio experience, the brand has positioned itself as a premium yet affordable alternative to traditional salons and med-spas.
The concept strongly appeals to today’s self-care–focused consumer who values hygiene, consistency, and natural beauty solutions. With recurring demand, predictable revenue, and a streamlined service menu, Sugarlime Wax & Sugaring Studio offers franchisees a scalable and repeatable business model that performs well in both urban and suburban U.S. markets.
Designed for operational simplicity, the studio emphasizes efficient layouts, standardized service protocols, and strong brand consistency. As grooming, skincare, and wellness continue to be viewed as essentials rather than luxuries, Sugarlime stands out as a resilient and attractive franchise opportunity within the growing beauty services sector.
Why Invest in This Franchise?
Investing in Sugarlime Wax & Sugaring Studio allows entrepreneurs to enter a recession-resistant industry supported by repeat customers and high service frequency.
Key reasons to invest include:
• High-frequency services with customers returning every 4–6 weeks
• Natural sugaring services aligned with clean and eco-conscious consumer trends
• Simple operations with a focused service menu
• Attractive margins due to low inventory and minimal equipment needs
• Scalable studio footprint suitable for strip centers and lifestyle retail
• Strong demand across age groups and income levels
Background
Established Year: 2017
Industry Category: Beauty Services / Personal Care / Hair Removal
Business Model: Brick-and-mortar waxing and sugaring studios
Sugarlime Wax & Sugaring Studio was created to modernize the hair removal experience by combining professional services with a welcoming, non-intimidating environment and a natural alternative to traditional waxing. The founders focused early on refining service quality, cleanliness standards, and operational systems.
As consumer demand increased, the brand expanded through franchising, enabling entrepreneurs to bring the concept to new U.S. markets using a proven, repeatable model. Today, Sugarlime continues to grow its presence across the United States, targeting both high-density metro areas and underserved suburban locations.
Franchise Active Units: 1
Ownership Structure: Privately held
Market Presence: United States
Support Training
Sugarlime Wax & Sugaring Studio offers comprehensive franchise support designed to guide owners from pre-launch through long-term operations.
Pre-Launch Support:
• Territory evaluation and site selection assistance
• Studio design and build-out guidance
• Equipment sourcing and vendor coordination
• Licensing and compliance support
Training & Education:
• Initial onboarding and franchise orientation
• Hands-on technical training for waxing and sugaring services
• Customer service and brand standards training
• Hiring, onboarding, and staff development guidance
Operational Support:
• Detailed operating manuals and SOPs
• Scheduling, POS, and client management systems
• Staffing models and performance benchmarks
• Ongoing coaching and operational check-ins
Marketing & Brand Support:
• Pre-opening marketing strategy and launch support
• Digital and social media marketing assets
• Local store marketing playbooks
• Promotional calendars and campaign guidance
Ongoing Support:
• Dedicated franchise support team
• Continued education and refresher training
• New service introductions and brand updates
• Performance reviews and growth planning
Ideal Candidate
Sugarlime Wax & Sugaring Studio is ideal for entrepreneurs seeking a service-based business with strong customer loyalty and repeat revenue.
Ideal franchisees typically include:
• First-time business owners or experienced operators
• Individuals with strong customer service and leadership skills
• Investors interested in beauty, wellness, or lifestyle brands
• Owners comfortable managing teams and daily operations
• Candidates committed to following proven systems
Investment Capability:
• Ability to meet total investment requirements
• Sufficient liquidity for startup and working capital
Preferred Locations:
• Suburban or urban retail centers
• Neighborhood shopping plazas with consistent foot traffic
• Markets with strong demand for personal care services
No prior beauty industry experience is required, as full training and operational support are provided.
Financial Detail
| Cost Component | Estimated Amount (USD) |
|---|---|
| Franchise Fee | $35,000 – $45,000 |
| Total Initial Investment | $180,000 – $320,000 |
| Minimum Liquid Capital | $75,000 – $100,000 |
| Studio Build-Out & Infrastructure | $90,000 – $160,000 |
| Equipment & Initial Supplies | $15,000 – $25,000 |
| Initial Marketing & Grand Opening | $8,000 – $15,000 |
| Working Capital (3–6 Months) | $20,000 – $40,000 |
| Ongoing Royalty Fee | ~6% of Gross Revenue |
| National Marketing Fund | 1% – 2% of Gross Revenue (if applicable) |
| Estimated Break-Even Period | 15 – 24 Months |
| Target ROI Timeline | 12 – 24 Months |
| Primary Revenue Streams | Services, memberships, retail products |
