Established
1974
Franchise Units
2600
Minimum Investment
$1,200,000
Franchise Fee
$25,000
Total Investment Range
$3,500,000
Home Based
No
Description
The Super 8 by Wyndham franchise represents one of the most recognized and trusted names in the economy hotel segment across the United States. Known for its iconic yellow-and-red branding, affordable nightly rates, and reliable guest experience, Super 8 has become a go-to choice for road travelers, families, business guests, and value-conscious tourists.
Positioned firmly in the budget and economy lodging space, Super 8 by Wyndham delivers a simple yet consistent hospitality model focused on comfort, convenience, and accessibility. With standardized room layouts, limited-service operations, and strong brand-driven demand, the franchise offers investors a scalable and operationally efficient hotel business backed by global hospitality expertise.
As part of the Wyndham Hotels & Resorts portfolio, Super 8 benefits from industry-leading reservation systems, loyalty programs, digital marketing reach, and decades of franchising experience. For entrepreneurs seeking entry into the U.S. hotel market with a well-established brand, Super 8 by Wyndham stands out as a proven and resilient franchise opportunity.
Why Invest in This Franchise?
Super 8 by Wyndham continues to attract franchise investors due to its strong brand awareness, efficient cost structure, and steady demand across urban, suburban, and highway-adjacent locations.
Key investment advantages include:
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Globally recognized economy hotel brand with decades of consumer trust
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High visibility and strong roadside and travel-route performance
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Lower operating complexity compared to full-service hotels
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Centralized reservations, marketing, and loyalty support
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Proven performance in leisure, business, and long-stay segments
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Scalable model suitable for both single-unit and multi-unit owners
Background
Established Year: 1974
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Founders: Dennis Brown and Ron Rivett
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Industry Category: Economy / Budget Hotel Franchise
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Ownership: Part of Wyndham Hotels & Resorts
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Franchise Active Units (USA & Global): 2,600+ locations
Super 8 began its journey in South Dakota with a simple promise—clean, affordable rooms at a great value. Over time, the brand expanded rapidly across the United States, becoming synonymous with dependable budget lodging. Following its acquisition by Wyndham, Super 8 evolved into a globally recognized hotel franchise with standardized systems, upgraded property designs, and enhanced guest experiences.
Today, Super 8 operates across major highways, suburban corridors, small towns, and urban markets, serving millions of guests annually and maintaining one of the largest footprints in the economy lodging segment.
Support Training
Super 8 by Wyndham offers franchisees comprehensive support across every phase of hotel development and operations.
Pre-Launch Support
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Site selection guidance and market feasibility analysis
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Hotel design standards, construction, and renovation assistance
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Brand-approved vendor sourcing and procurement support
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Pre-opening project management and compliance reviews
Training & Operations
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Structured initial training programs for owners and management teams
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Front desk, housekeeping, and operational SOP training
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Revenue management and pricing strategy education
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Property management system (PMS) and technology onboarding
Marketing & Brand Support
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Access to Wyndham’s global reservation and booking platform
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National advertising and digital marketing campaigns
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Wyndham Rewards loyalty program integration
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Ongoing brand marketing, promotions, and seasonal campaigns
Ongoing Support
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Dedicated franchise support teams
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Performance benchmarking and analytics
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Regular brand audits and quality assurance programs
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Continuous operational and revenue optimization guidance
Ideal Candidate
Super 8 by Wyndham is best suited for investors and operators looking to build or expand a hospitality portfolio in the economy hotel segment.
Ideal candidates typically include:
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Entrepreneurs or real estate investors with hospitality interest
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Multi-unit hotel owners seeking brand diversification
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Developers with access to highway or travel-centric locations
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Operators focused on efficient, limited-service hotel models
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Investors with strong financial capability and long-term vision
Prior hotel experience is beneficial but not mandatory, as the brand provides extensive training and operational systems.
Financial Detail
All figures are approximate and may vary by location, size, and project scope.
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Total Investment Required: USD 1.2 million – USD 3.5 million
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Minimum Investment Required: Approximately USD 750,000
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Initial Franchise Fee: USD 25,000 – USD 45,000
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Franchise Units: Single-unit and multi-unit opportunities available
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Infrastructure & Construction Cost: USD 800,000 – USD 2.5 million
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Marketing & Launch Budget: USD 40,000 – USD 75,000
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Working Capital: USD 100,000 – USD 250,000
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Royalty Fees: Approximately 5% of gross room revenue
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Marketing & System Fees: Around 3% – 4% of revenue
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Expected ROI: Typically 12% – 20% annually (market dependent)
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Break-Even Period: 3 – 5 years
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Revenue Streams:
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Room rentals (daily and extended stays)
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Corporate and group bookings
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Wyndham Rewards member stays
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Seasonal and event-based occupancy
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