Established
2014
Franchise Units
20
Minimum Investment
$1,200,000
Franchise Fee
$40,000
Total Investment Range
$2,000,000
Home Based
No
Description
The Super Chix franchise represents a modern, chef-driven approach to the fast-casual chicken segment—one of the fastest-growing categories in the U.S. restaurant industry. Built around the simple philosophy of “food made right,” Super Chix has carved out a strong niche by delivering all-natural, antibiotic-free chicken, prepared fresh in-house every day, and paired with an elevated guest experience that feels both approachable and premium.
Unlike traditional fried chicken chains, Super Chix positions itself at the intersection of quality and convenience. Its menu focuses on hand-breaded chicken tenders, indulgent chicken sandwiches, house-cut fries, and a signature lineup of made-from-scratch dipping sauces that drive repeat visits and strong word-of-mouth. The brand’s clean, contemporary restaurant design and transparent kitchen model resonate with today’s consumers who value freshness, authenticity, and consistency.
From an investment perspective, Super Chix stands out as a scalable, systems-driven franchise with strong unit economics, growing national awareness, and a loyal customer base. With disciplined expansion, robust franchisor support, and a menu that travels well across dine-in, takeout, and third-party delivery, Super Chix offers franchisees a compelling opportunity to enter the premium fast-casual chicken space with a differentiated brand.
Why Invest in This Franchise?
Investing in Super Chix means aligning with a concept that balances culinary integrity with operational efficiency. Key reasons investors are drawn to the brand include:
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High-demand chicken category with consistent consumer demand across all age groups
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Premium positioning with all-natural ingredients and scratch-made offerings
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Simplified menu structure that supports operational efficiency and margin control
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Strong brand loyalty driven by quality, consistency, and customer experience
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Multiple revenue channels including dine-in, takeout, delivery, and catering
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Professional franchise systems designed for both single-unit and multi-unit growth
Background
Established Year: 2014
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Founders: Nick Oulette and Kyle Gordon
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Industry Category: Fast-Casual Restaurants / Premium Chicken Concepts
Super Chix was founded in Texas with a clear mission: to elevate the chicken experience by focusing on ingredient quality, scratch cooking, and genuine hospitality. From its earliest locations, the brand quickly gained recognition for its commitment to transparency—hand-breaded chicken, fresh-cut fries, and sauces prepared daily in-house.
As the concept evolved, Super Chix refined its operational systems, restaurant design standards, and supply chain to support franchising while maintaining strict quality control. Today, the brand operates a growing mix of franchised and company-owned restaurants across multiple U.S. states, with expansion focused on strong suburban and urban markets.
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Franchise Active Units: Approximately 20+ locations currently operating in the United States
Support Training
Super Chix offers a comprehensive franchise support model designed to help owners launch and scale successfully.
Pre-Launch Support
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Assistance with site selection, market analysis, and lease review
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Restaurant layout planning, kitchen flow design, and equipment specifications
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Vendor onboarding and supply chain coordination
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Pre-opening marketing strategy and grand opening planning
Training & Education
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Comprehensive initial training covering operations, food preparation, safety, and brand standards
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Management and leadership training for franchise owners and store managers
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Hands-on, in-restaurant training at designated training locations
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Access to detailed operations manuals and digital training resources
Ongoing Support
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Dedicated franchise business consultants
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Ongoing menu innovation and limited-time offers
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National and local marketing support, including digital advertising assets
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Technology support, reporting tools, and performance benchmarking
Ideal Candidate
The Super Chix franchise is ideal for motivated entrepreneurs and experienced operators who are passionate about food quality and customer experience.
Best-Suited Candidates Include:
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Owner-operators or multi-unit investors with restaurant or retail experience
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Entrepreneurs with strong leadership, team-building, and operational skills
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Investors with the financial capacity to develop one or multiple locations
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Individuals committed to hands-on involvement and brand standards
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Franchisees targeting high-traffic suburban or urban trade areas
Financial Detail
| Cost / Fee Category | Estimated Amount (USD) |
|---|---|
| Franchise Fee | $40,000 |
| Total Initial Investment | $1,200,000 – $2,000,000 |
| Minimum Net Worth Requirement | ~$1,500,000 |
| Liquidity Requirement | ~$500,000 |
| Leasehold Improvements & Build-Out | $700,000 – $1,200,000 |
| Furniture, Fixtures & Equipment (FF&E) | Included in build-out |
| Initial Inventory & Supplies | $25,000 – $40,000 |
| Technology & POS Systems | $15,000 – $30,000 |
| Initial Marketing / Grand Opening | $20,000 – $40,000 |
| Training & Pre-Opening Expenses | $20,000 – $35,000 |
| Working Capital (3–6 months) | $100,000 – $200,000 |
| Royalty Fee | ~6% of Gross Sales |
| Brand Marketing Fund Contribution | ~2% of Gross Sales |
| Average Unit Volume Potential (AUV) | Market-dependent |
| Estimated Break-Even Period | 24 – 36 months |
| Expected ROI | Competitive for fast-casual segment |
| Revenue Streams | Dine-in, Takeout, Delivery, Catering |
