Established
2019
Franchise Units
37
Minimum Investment
$450,000
Franchise Fee
$45,000
Total Investment Range
$650,000
Home Based
No
Description
SweatHouz has emerged as one of the fastest-growing recovery and wellness franchise brands in the United States, positioned at the intersection of contrast therapy, biohacking, and modern self-care. Built around a simple yet powerful concept—hot and cold therapy for physical recovery, mental resilience, and overall wellness—SweatHouz has transformed an age-old practice into a premium, scalable, and highly profitable franchise model.
The brand specializes in private infrared sauna suites paired with cold plunge therapy, delivering a controlled, science-backed experience designed to improve circulation, reduce inflammation, accelerate muscle recovery, enhance immunity, and reduce stress. Unlike traditional spas or gyms, SweatHouz operates as a membership-driven wellness destination, generating predictable recurring revenue and strong customer retention.
As the U.S. wellness economy continues to expand and consumers prioritize recovery, longevity, and preventative health, SweatHouz has carved out a distinctive niche. Its appeal spans athletes, fitness enthusiasts, busy professionals, and wellness-focused consumers, making it a future-ready franchise in a resilient and growing industry.
Why Invest in This Franchise?
• Operates within the high-growth wellness and recovery sector
• Recurring membership-based revenue model with strong retention
• Low labor requirements and no food or inventory management
• Simplified operations compared to traditional spa or fitness franchises
• Compact footprint with flexible real estate options
• Strong brand differentiation in contrast therapy and recovery
• Scalable single-unit and multi-unit franchise opportunity
• Lifestyle-friendly business with structured operating hours
Background
• Established Year: 2019
• Founders: Brandon Breaux & Jake Feuer
• Industry Category: Wellness & Recovery / Contrast Therapy
• Ownership: Privately held franchisor
• Franchise Active Units: 37+ operating locations
• Market Presence: Expanding across major metropolitan and suburban U.S. markets
The concept was founded to make professional-grade recovery therapies accessible to everyday consumers. Recognizing the growing use of contrast therapy among elite athletes and wellness professionals, the founders developed a repeatable, consumer-focused retail model designed for national scalability through franchising.
Support Training
SweatHouz delivers a comprehensive franchise support system designed to guide franchisees from pre-launch through long-term operations.
Pre-Launch Support
• Site selection and territory analysis
• Lease review and real estate guidance
• Studio layout, design, and build-out specifications
• Equipment sourcing and vendor coordination
Training & Onboarding
• Initial franchisee training program
• Standard operating procedures and systems training
• Staff hiring, onboarding, and service education
• Wellness protocols and customer experience standards
Marketing & Growth Support
• Brand-approved marketing strategies
• Pre-sale and grand opening campaigns
• Digital marketing frameworks and creative assets
• Ongoing promotional initiatives
Ongoing Support
• Dedicated franchise operations team
• Performance tracking and benchmarking
• New service introductions and system enhancements
• Continuous training and franchisee education
Ideal Candidate
This opportunity is ideal for entrepreneurs and investors who:
• Have a strong interest in health, wellness, fitness, or recovery concepts
• Are customer-focused with people-management capabilities
• Prefer a structured, systems-driven business model
• Can operate as an owner-operator or semi-absentee owner
• Have the financial capacity for a premium franchise investment
• Are interested in territory development or multi-unit ownership
No prior wellness or spa experience is required, as full training and operational guidance are provided.
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Total Initial Investment | $450,000 – $650,000 |
| Minimum Net Worth Requirement | $750,000+ |
| Minimum Liquid Capital | $200,000+ |
| Initial Franchise Fee | $45,000 |
| Number of Franchise Units | Single-unit & Multi-unit options |
| Studio Build-Out & Infrastructure | $250,000 – $350,000 |
| Equipment & Technology | $120,000 – $160,000 |
| Initial Marketing & Launch Budget | $15,000 – $25,000 |
| Working Capital (3–6 months) | $40,000 – $60,000 |
| Ongoing Royalty Fee | 6% of gross revenue |
| National Marketing Fund | 2% of gross revenue |
| Estimated Break-Even Period | 18 – 30 months |
| Expected ROI | Competitive within wellness franchise sector |
| Primary Revenue Streams | Memberships, single sessions, add-ons, retail, corporate packages |
