Established
2010
Franchise Units
9
Minimum Investment
$180,000
Franchise Fee
$30,000
Total Investment Range
$350,000
Home Based
No
Description
Swirls and Twirls is a modern dessert franchise concept built to meet the growing U.S. demand for visually appealing, customizable, and experience-driven treats. The brand blends creativity with consistency, offering customers an engaging dessert experience that goes beyond traditional sweets. With a strong focus on presentation, quality ingredients, and interactive menu options, Swirls and Twirls has positioned itself as a go-to destination for families, young adults, and social-media-savvy consumers.
The franchise concept thrives in high-traffic environments such as shopping centers, lifestyle plazas, college areas, and suburban retail hubs. Its bright store design, flexible menu structure, and emphasis on fresh preparation allow it to stand out in the competitive dessert and specialty food segment. Swirls and Twirls appeals to customers seeking both indulgence and entertainment, driving repeat visits and strong brand recall.
Background
Swirls and Twirls was founded 2010 with the goal of introducing a modern dessert concept that combines customization, visual appeal, and operational efficiency. Developed by entrepreneurs with experience in food service and consumer-focused brands, the concept was designed to align with changing customer preferences and the growing demand for experiential dessert offerings in the United States.
From the outset, the brand emphasized product consistency, vibrant presentation, and an engaging in-store environment. These elements helped Swirls and Twirls build strong customer recognition and repeat traffic across its early locations. The menu structure and store design were created to be scalable, allowing the brand to maintain uniform quality while expanding into new markets.
Swirls and Twirls follows a franchise-led expansion model supported by centralized ownership. The franchisor oversees brand standards, training programs, marketing strategy, supply chain coordination, and ongoing product development. This approach enables franchise partners to operate efficiently while benefiting from structured systems and ongoing support.
Franchise Active Units: Swirls and Twirls currently operates 9 active franchise units across the United States, with additional locations under development. Expansion is focused on high-potential markets and qualified operators to ensure long-term brand consistency and sustainable growth.
Support Training
Swirls and Twirls offers end-to-end franchise support designed to guide owners from initial onboarding through long-term operations.
Pre-Launch Support includes site selection guidance, lease review assistance, store layout planning, equipment recommendations, and vendor sourcing. Franchisees receive detailed build-out guidelines to ensure cost efficiency and brand consistency.
Training Programs cover product preparation, food safety standards, customer service excellence, staff management, and point-of-sale systems. Training is delivered through a combination of hands-on sessions, in-store experience, and structured learning modules.
Marketing Support includes grand opening strategies, promotional calendars, social media templates, and local marketing guidance. Franchisees benefit from professionally designed branding assets and proven promotional frameworks.
Ongoing Support features operational coaching, performance reviews, updated training materials, and access to a dedicated franchise support team to ensure long-term success.
Ideal Candidate
The ideal Swirls and Twirls franchisee is an entrepreneur or investor with a passion for food, hospitality, and customer engagement. Previous restaurant or retail experience is helpful but not mandatory, as comprehensive training and operational systems are provided.
Successful franchisees typically possess strong people-management skills, an understanding of their local market, and the financial capacity to meet investment requirements. Hands-on owner-operators often perform well, while multi-unit investors seeking scalable dessert concepts are also well suited.
Preferred locations include high-footfall retail areas, suburban family neighborhoods, lifestyle centers, and college-oriented markets.
Financial Detail
| Investment Component | Estimated Cost (USD) |
|---|---|
| Franchise Fee | $30,000 – $40,000 |
| Total Initial Investment | $180,000 – $350,000 |
| Minimum Investment Required | Approx. $180,000 |
| Store Build-Out & Infrastructure | $80,000 – $150,000 |
| Equipment & Fixtures | $40,000 – $70,000 |
| Initial Inventory & Supplies | $10,000 – $20,000 |
| Initial Marketing & Launch Budget | $10,000 – $20,000 |
| Working Capital (3–6 months) | $20,000 – $40,000 |
| Royalty Fee | 5% – 7% of Gross Sales |
| Brand / Marketing Fund | 1% – 3% of Gross Sales |
| Franchise Units (Current) | Multiple Active Units (USA) |
| Break-Even Timeline | 18 – 30 Months (Estimated) |
| Expected ROI | Market & Location Dependent |
| Potential Revenue Streams | In-store sales, delivery, catering, events, seasonal promotions |
