Established
2010
Franchise Units
10
Minimum Investment
$250,000
Franchise Fee
$35,000
Total Investment Range
$500,000
Home Based
No
Description
The pet care industry in the United States has evolved far beyond basic grooming and boarding. Today’s pet parents look for trusted, professional, and emotionally enriching environments where their dogs are treated like family. TailWaggers Doggy Daycare is designed precisely for this modern demand—offering a structured, safe, and engaging daycare experience that supports both canine well-being and strong unit-level profitability.
Built around a genuine love for dogs and operational excellence, TailWaggers Doggy Daycare positions itself as a premium yet accessible dog daycare franchise. The brand blends supervised play, behavior-friendly environments, and consistent care standards with scalable systems that appeal to both first-time franchise owners and experienced multi-unit investors. With rising pet ownership, busy urban lifestyles, and increased spending on pet wellness across the USA, TailWaggers Doggy Daycare operates in a high-growth, recession-resistant segment.
From thoughtfully designed facilities to standardized operating procedures and a strong community-focused brand identity, TailWaggers Doggy Daycare delivers a repeat-visit business model driven by loyal customers, memberships, and long-term trust.
Why Invest in This Franchise?
TailWaggers Doggy Daycare offers investors a compelling opportunity to enter the booming pet services industry with a proven, system-driven concept.
Key investment highlights include:
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Rapidly growing dog daycare and pet wellness market in the USA
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Recurring revenue through memberships, packages, and repeat visits
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High customer retention due to emotional attachment and trust
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Clearly defined operating systems that simplify daily management
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Strong local branding and word-of-mouth potential
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Suitable for both owner-operators and semi-absentee investors
Background
Established Year: 2010
Founders: The concept was developed by experienced pet care professionals and entrepreneurs with backgrounds in animal behavior, customer service, and scalable business operations.
Franchise Active Units: 10
Brand Journey & Company History:
What started as a passion-led dog daycare concept evolved into a structured franchise model focused on safety, consistency, and customer experience. The founders emphasized standardized playgroup management, facility design, and staff training to ensure uniform service quality across locations. Over time, the brand refined its operational manuals, training systems, and brand standards to support sustainable multi-location expansion.
Ownership & Market Presence:
The brand operates within the pet services and dog daycare industry, serving busy professionals, families, and pet-focused communities across the United States. Expansion efforts focus on pet-dense neighborhoods where demand for reliable dog care continues to grow.
Industry Category:
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Pet Services
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Dog Daycare and Pet Wellness
Support Training
TailWaggers Doggy Daycare provides comprehensive franchise support from pre-launch through ongoing operations.
Pre-Launch Support
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Territory evaluation and site selection guidance
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Facility layout planning and daycare design standards
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Lease and space optimization support
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Pre-opening planning and compliance assistance
Training & Operational Support
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Initial hands-on training covering daycare operations and safety
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Dog handling, behavior management, and supervision protocols
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Staff hiring, onboarding, and training systems
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Daily scheduling, capacity management, and workflow processes
Marketing & Brand Support
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Grand opening and launch marketing strategies
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Local area marketing plans and community outreach guidance
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Digital marketing direction including social media and reviews
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Access to branded marketing materials and templates
Ongoing Support
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Continuous operational coaching and performance reviews
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Ongoing training updates and best-practice sharing
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Franchise network support and peer collaboration
Ideal Candidate
TailWaggers Doggy Daycare is best suited for entrepreneurs who are passionate about pets and committed to operational excellence.
Ideal Candidates Include:
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Dog lovers seeking a purpose-driven business
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First-time franchise owners wanting a proven system
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Multi-unit operators diversifying into pet services
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Professionals transitioning from corporate careers into ownership
Preferred Skills & Experience:
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Strong leadership and people management abilities
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Customer service, hospitality, or service-industry experience
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Attention to detail and process-driven mindset
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Willingness to follow brand standards and care protocols
Investment & Location Preferences:
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Ability to meet initial investment and working capital needs
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Interest in urban or suburban, pet-friendly markets
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Commitment to community engagement and local brand building
Financial Detail
| Financial Component | Estimated Cost (USD) |
|---|---|
| Total Initial Investment | $250,000 – $500,000 |
| Minimum Liquid Capital Required | $150,000 – $200,000 |
| Franchise Fee | $35,000 – $50,000 |
| Leasehold Improvements & Build-Out | $120,000 – $220,000 |
| Equipment & Facility Setup | $40,000 – $80,000 |
| Technology & Security Systems | $10,000 – $25,000 |
| Initial Marketing & Grand Opening | $10,000 – $20,000 |
| Training & Pre-Opening Expenses | Included in Franchise Fee |
| Working Capital (3–6 Months) | $30,000 – $60,000 |
| Royalty Fee | Ongoing % of gross revenue |
| Marketing Fund Contribution | Ongoing % of gross revenue |
| Estimated Break-Even Period | 18 – 30 months |
| Expected ROI Timeline | 2 – 4 years |
