Established
1993
Franchise Units
650
Minimum Investment
$4,500,000
Franchise Fee
$40,000
Total Investment Range
$6,500,000
Home Based
No
Description
Texas Roadhouse has become one of the most recognizable names in American casual dining, known for its hand-cut steaks, fall-off-the-bone ribs, made-from-scratch sides, and energetic, high-volume dining experience. Built around a lively Western atmosphere and a strong value proposition, the brand consistently attracts families, professionals, and loyal repeat guests across the United States.
What truly sets Texas Roadhouse apart is its operational discipline and people-first culture. Every restaurant is designed to deliver a consistent guest experience—bold flavors, generous portions, and friendly service—while maintaining impressive unit-level economics. In an industry where margins can be tight, the brand’s focus on throughput, menu simplicity, and cost control has positioned it as a top performer within the full-service steakhouse category.
For experienced restaurant operators and well-capitalized investors, Texas Roadhouse represents a premium franchise-style opportunity tied to a proven concept with nationwide brand recognition, strong same-store sales performance, and long-term scalability in suburban and high-traffic markets throughout the USA.
Why Invest in This Franchise?
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Iconic American Brand with decades of consumer trust and loyalty
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High-Volume Casual Dining Model optimized for dinner and weekend traffic
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Simple, Focused Menu that supports operational efficiency and food quality
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Strong Unit Economics driven by repeat customers and disciplined cost controls
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Broad Market Appeal across families, working professionals, and group dining
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Scalable Footprint suited for suburban, highway-adjacent, and retail corridor locations
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Culture-Driven Operations emphasizing staff retention and guest satisfaction
Background
Established Year: 1993
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Founders: Kent Taylor
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Headquarters: Louisville, Kentucky, USA
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Industry Category: Full-Service Casual Dining / Steakhouse
Texas Roadhouse was founded with a simple but powerful idea: serve high-quality steaks at a fair price in a fun, welcoming environment. From its early beginnings in the Midwest, the brand expanded steadily across the United States, refining its operating systems, supplier relationships, and site-selection strategy along the way.
Today, Texas Roadhouse has grown into one of the largest and most successful steakhouse concepts in the country, with 650+ active restaurants across the USA. The brand maintains tight control over its growth strategy, ensuring every new location meets strict performance and brand standards. Its market presence is strongest in suburban and mid-size metro areas, where demand for value-driven, full-service dining remains consistently high.
Support Training
Texas Roadhouse offers a highly structured, hands-on support ecosystem designed to protect brand standards and drive long-term profitability.
Pre-Launch Support
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Site evaluation and market feasibility guidance
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Restaurant design standards and layout planning
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Construction coordination and vendor alignment
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Pre-opening staffing and management recruitment
Training Programs
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Comprehensive multi-week training for operators and managers
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In-restaurant operational training at established locations
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Food quality, safety, and consistency systems
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Leadership development and people management training
Operational & Ongoing Support
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Detailed operating manuals and process playbooks
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Ongoing field support and performance reviews
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Supply chain access with negotiated vendor pricing
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Technology systems for POS, reporting, and inventory control
Marketing & Brand Support
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National brand awareness and advertising strategy
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Local store marketing frameworks and grand opening playbooks
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Digital and community-based promotional guidance
Ideal Candidate
The ideal Texas Roadhouse franchise partner is a seasoned, hands-on operator or investment group with strong restaurant or multi-unit management experience.
Best Suited For:
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Multi-unit restaurant operators
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Hospitality-focused entrepreneurs
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Investment groups with operating partners
Key Attributes:
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Proven leadership and team-building capabilities
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Passion for guest experience and food quality
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Strong financial position with access to development capital
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Willingness to follow a disciplined, systems-driven operating model
Location Preferences:
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Suburban growth markets
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High-traffic retail corridors
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Highway-accessible trade areas with strong dinner demand
Financial Detail
| Financial Component | Approximate Range (USD) |
|---|---|
| Total Investment Required | $4.5 million – $6.5 million |
| Minimum Investment / Net Worth | $10 million+ net worth typically expected |
| Initial Franchise Fee | $40,000 |
| Number of Franchise Units | Limited, strategic placements |
| Infrastructure & Build-Out | $3.5 million – $5.0 million |
| Equipment & Fixtures | $500,000 – $800,000 |
| Initial Marketing Budget | $75,000 – $150,000 |
| Working Capital | $250,000 – $400,000 |
| Royalty Fees | Ongoing percentage of gross sales |
| Expected ROI | Competitive for full-service dining |
| Break-Even Timeline | 24–36 months (market dependent) |
