Established
1976
Franchise Units
58
Minimum Investment
$250,000
Franchise Fee
$30,000
Total Investment Range
$600,000
Home Based
No
Description
The Coffee Beanery is a well-established specialty coffee franchise that blends artisan-quality beverages with a warm, neighborhood café experience. Known for its premium coffee beans, handcrafted drinks, and customer-centric atmosphere, the brand has built a strong position in the competitive U.S. coffee market. Rather than operating as a generic coffee chain, The Coffee Beanery emphasizes flavor integrity, ethical sourcing, and consistency across locations—factors that drive repeat visits and long-term customer loyalty.
The menu features classic espresso beverages, flavored coffees, teas, smoothies, and light food options, appealing to a broad customer base that includes professionals, students, families, and casual coffee drinkers. With flexible store formats and a scalable business model, The Coffee Beanery offers franchisees an opportunity to enter the growing specialty coffee segment with an established brand and proven operational systems.
Why Invest in This Franchise?
The Coffee Beanery operates in one of the most resilient segments of the food and beverage industry. Coffee consumption remains strong year-round, providing dependable daily demand and recurring revenue.
Key reasons to invest include:
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Strong brand awareness built over decades
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High repeat-customer business model
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Multiple revenue channels beyond traditional coffee sales
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Flexible location formats for different market types
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Streamlined operations designed for scalability
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Continued growth of premium and specialty coffee consumption in the U.S.
Background
- Established Year: 1976
- Founders: JoAnne and Martin Diedrich
- Industry Category: Specialty Coffee & Café
- Franchise Active Units: 58
The Coffee Beanery began as a small coffee roasting company and evolved into a recognized café brand focused on high-quality beans and handcrafted beverages. As demand grew, the company expanded through franchising, enabling entrepreneurs across the United States to introduce the brand to local markets.
Support Training
The Coffee Beanery provides structured and ongoing support designed to help franchisees succeed from day one.
Pre-Launch Support
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Assistance with site selection and lease evaluation
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Store design guidance and layout standards
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Equipment specifications and opening timelines
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Support with permits and operational setup
Training Programs
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Initial training covering operations, beverage preparation, food safety, and customer service
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Barista skills and product knowledge training
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Management training focused on staffing, scheduling, and cost controls
Ongoing Operational Support
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Detailed operating manuals and quality control systems
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Continuous coaching and performance guidance
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Access to approved suppliers and proprietary products
Marketing Support
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Brand-level marketing initiatives
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Local store marketing and grand opening strategies
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Promotional planning and seasonal product launches
Ideal Candidate
The ideal franchisee for The Coffee Beanery is a motivated entrepreneur or investor with a passion for hospitality and customer service. While prior experience in foodservice or retail is beneficial, it is not required due to the brand’s comprehensive training and support systems.
Ideal candidates typically demonstrate:
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Strong leadership and people-management skills
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A hands-on or owner-operator mindset
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Commitment to brand standards and operational consistency
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Sufficient financial capacity to invest and sustain early operations
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Interest in high-traffic urban, suburban, or non-traditional locations
Financial Detail
Figures may vary depending on location, store size, and format.
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Total Investment Required: Approximately $250,000 – $600,000
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Minimum Investment Required: Around $250,000
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Franchise Fee: Approximately $30,000
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Infrastructure & Build-Out Costs: $150,000 – $350,000
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Equipment & Fixtures: $50,000 – $120,000
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Marketing & Grand Opening Budget: $10,000 – $25,000
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Working Capital: $25,000 – $75,000
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Royalty Fees: Ongoing royalty based on gross sales
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Expected ROI: Strong potential depending on location and management
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Estimated Break-Even Period: Typically 18–30 months
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Revenue Streams: Coffee and espresso beverages, specialty drinks, seasonal offerings, food items, catering, and branded merchandise
