Established
2007
Franchise Units
7
Minimum Investment
$250,000
Franchise Fee
$35,000
Total Investment Range
$450,000
Home Based
No
Description
The Big Salad franchise represents a modern, fast-casual dining concept built around fresh ingredients, customizable meals, and the rapidly growing demand for healthier food options in the United States. Positioned at the intersection of convenience and wellness, the brand has carved out a strong niche by offering chef-inspired salads, grain bowls, wraps, and clean-label ingredients without sacrificing flavor or speed.
As consumers increasingly prioritize nutrition, transparency, and lifestyle alignment, The Big Salad delivers a menu that fits seamlessly into busy urban and suburban routines. The concept appeals to office professionals, families, fitness-focused consumers, and health-conscious millennials who want quick meals that align with their wellness goals.
Why Invest in This Franchise?
The Big Salad aligns with long-term consumer trends rather than short-lived food fads. The healthy fast-casual segment continues to outperform traditional quick-service restaurants as customers increasingly seek nutritious, customizable, and convenient dining options.
Key reasons to invest include:
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Strong and growing demand for health-focused dining concepts
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Customizable menu driving repeat business and broad demographic appeal
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Streamlined operations with limited cooking complexity
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Lower food waste compared to traditional restaurant models
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Scalable system suitable for single-unit and multi-unit expansion
Background
Established Year:2007
Founders:
The brand was created by entrepreneurs with experience in food service and hospitality, focused on delivering high-quality, fresh meals through a simple and repeatable system.
Brand Journey & Company History:
What started as a single-location concept gained rapid traction due to its focus on ingredient quality, portion value, and efficient service. As customer demand increased, the company expanded through franchising to support growth while maintaining consistency and brand standards.
Franchise Active Units: 7
Ownership & Industry Category:
The brand operates within the fast-casual restaurant industry, specializing in healthy dining and salad-based concepts.
Market Presence in the USA:
Locations are commonly found in high-traffic areas such as business districts, lifestyle centers, mixed-use developments, and residential neighborhoods.
Support Training
The Big Salad franchise system is structured to support franchisees at every stage of ownership.
Pre-Launch Support:
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Site selection and territory evaluation assistance
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Store design, layout, and build-out guidance
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Equipment recommendations and supplier coordination
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Pre-opening marketing and launch planning
Training & Operational Support:
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Comprehensive initial training covering operations, food prep, and management
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In-store and classroom-based training programs
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Standard operating procedures and quality control systems
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Ongoing performance monitoring and operational coaching
Marketing & Brand Support:
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National and regional marketing strategy guidance
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Local store marketing playbooks
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Brand-approved creative assets and promotional materials
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Menu updates and seasonal promotions
Ongoing Support:
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Continuous system updates and training enhancements
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Access to franchise support teams
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Product development and operational improvements
Ideal Candidate
The ideal franchisee is an entrepreneur who values consistency, customer experience, and operational excellence.
This opportunity is suitable for:
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First-time business owners seeking a proven system
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Multi-unit operators expanding into the healthy dining segment
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Hospitality or restaurant management professionals
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Investors passionate about wellness and community-focused brands
Key Attributes:
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Strong leadership and people-management skills
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Willingness to follow brand standards and systems
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Hands-on or semi-absentee ownership approach
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Financial capability to meet investment requirements
Preferred Locations:
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Urban centers and business districts
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Suburban retail and lifestyle centers
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High-traffic commercial corridors
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College towns and mixed-use developments
Financial Detail
| Investment Category | Estimated Amount (USD) |
|---|---|
| Franchise Fee | $35,000 – $45,000 |
| Total Initial Investment | $250,000 – $450,000 |
| Minimum Liquid Capital Required | $100,000 – $150,000 |
| Leasehold Improvements & Build-Out | $120,000 – $220,000 |
| Equipment, Fixtures & Signage | $60,000 – $90,000 |
| Initial Inventory & Supplies | $8,000 – $15,000 |
| Pre-Opening Marketing & Launch | $10,000 – $20,000 |
| Technology & POS Systems | $5,000 – $10,000 |
| Training & Opening Support | Included |
| Working Capital (3–6 Months) | $30,000 – $50,000 |
| Royalty Fee | 5% – 7% of Gross Sales |
| Brand / Marketing Fund | 1% – 2% of Gross Sales |
| Estimated Break-Even Period | 18 – 30 Months |
| Expected ROI | Varies by Location & Operations |
| Franchise Agreement Term | Typically 5 – 10 Years |
