Established
2009
Franchise Units
55
Minimum Investment
$250,000
Franchise Fee
$30,000
Total Investment Range
$450,000
Home Based
No
Description
The Dailey Method is a premium boutique fitness franchise that blends barre, strength training, and mindful movement into a results-driven workout experience. Known for its refined brand positioning and loyal member base, The Dailey Method has carved out a distinct space in the competitive U.S. fitness industry by offering low-impact, high-results workouts that appeal to a broad demographic—particularly women seeking strength, balance, and longevity in their fitness journey.
Unlike high-intensity or trend-driven fitness concepts, The Dailey Method emphasizes consistency, proper form, and long-term physical wellbeing. Its proprietary workout format combines ballet-inspired movements, Pilates, yoga, and athletic conditioning, creating a scalable and repeatable class structure that keeps members engaged year after year. This focus on sustainability rather than burnout has helped the brand build strong community ties and predictable recurring revenue at the studio level.
Why Invest in This Franchise?
Investing in The Dailey Method franchise offers the advantage of entering a mature yet growing fitness category with a differentiated value proposition. The brand’s emphasis on mindful strength and longevity aligns closely with evolving consumer preferences toward wellness, injury prevention, and sustainable fitness routines.
Key investment highlights include:
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Strong brand recognition within the barre and boutique fitness space
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A loyal, membership-based customer model with predictable monthly revenue
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Low-impact workouts that attract a wide age range and encourage long-term retention
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Structured class formats that simplify training and operational consistency
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Community-driven studio culture that supports word-of-mouth growth
Background
Established Year: 2009
Founders: Founded by Jill Dailey, a former dancer who created the method to combine strength, alignment, and mindful movement into a single, effective workout system.
Brand Journey & Company History:
What began as a single studio concept evolved into a nationally recognized fitness brand. As demand grew for barre-based workouts that focused on results without high impact, the company refined its proprietary programming and expanded through franchising. Over time, the brand has continued to modernize its class offerings while staying true to its core principles of form, safety, and effectiveness.
Ownership & Market Presence:
The brand operates as a franchised boutique fitness concept across the United States, with studios in major metropolitan and suburban markets. It is well-established within the U.S. fitness industry and recognized for consistent studio experiences, instructor quality, and strong member communities.
Industry Category:
Boutique Fitness / Barre and Mindful Movement Studios
Franchise Active Units: 55
Support Training
The franchise provides comprehensive, hands-on support to ensure franchisees are fully equipped to launch and operate a successful studio.
Pre-Launch Support:
Guidance on site selection, studio layout, lease considerations, and build-out planning. Support is also provided for pre-opening timelines, studio setup, and launch readiness.
Training & Academic Support:
Initial training covers business operations, brand standards, class programming, and instructor certification. Franchisees and key staff receive in-depth instruction on the proprietary workout system to ensure consistency and quality.
Operational Support:
Ongoing operational guidance includes best practices for scheduling, staffing, studio management, and member retention. Standardized systems help streamline daily operations.
Marketing & Branding Support:
National branding assets, marketing playbooks, and promotional strategies are provided to support local market growth. Franchisees receive assistance with launch campaigns, digital marketing, and community outreach.
Ongoing Support:
Continuous education, system updates, and corporate communication help franchisees adapt to market trends and scale their studios sustainably.
Ideal Candidate
This franchise is well-suited for entrepreneurs and investors who are passionate about health, wellness, and community-based businesses. Prior experience in fitness or hospitality is beneficial but not required.
Ideal franchisees typically have:
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Strong leadership and people-management skills
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Interest in wellness, fitness, or lifestyle brands
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Financial capability to invest in a premium boutique studio
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Willingness to follow brand systems and standards
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Commitment to community engagement and member experience
Owner-operators, semi-absentee investors, and multi-unit developers are all well-aligned with the business model. Preferred markets include high-income urban and suburban areas with strong demand for boutique fitness services.
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Total Investment Required | $250,000 – $450,000 |
| Minimum Liquid Capital | $100,000 – $150,000 |
| Initial Franchise Fee | $30,000 – $50,000 |
| Studio Build-Out & Infrastructure | $120,000 – $200,000 |
| Equipment & Fixtures | $25,000 – $40,000 |
| Initial Marketing Budget | $10,000 – $20,000 |
| Working Capital (3–6 months) | $40,000 – $70,000 |
| Ongoing Royalty Fee | 6% – 8% of gross revenue |
| Brand / Marketing Fund | 1% – 2% of gross revenue |
| Expected Break-Even Period | 18 – 30 months |
| Primary Revenue Streams | Memberships, class packages, private sessions, retail, workshops |
