Established
2007
Franchise Units
13
Minimum Investment
$150,000
Franchise Fee
$49,500
Total Investment Range
$400,000
Home Based
No
Description
SOLDIERFIT is a purpose-driven group fitness franchise built on discipline, teamwork, and results. Inspired by military-style functional training, the brand delivers high-energy, coach-led workouts that focus on strength, endurance, mobility, and mental toughness—all within a supportive and inclusive community environment.
Unlike traditional gyms, SOLDIERFIT operates on a structured group training model where every class is coached, scalable, and performance-oriented. Members are guided through workouts that challenge them physically while building confidence, accountability, and consistency. This approach appeals to a wide audience, from beginners seeking structure to experienced athletes looking for intensity and camaraderie.
Why Invest in This Franchise?
The fitness industry continues to shift toward boutique, group-based training models that emphasize coaching, accountability, and results. SOLDIERFIT is well-aligned with this trend and benefits from a repeat-revenue membership structure that supports predictable cash flow.
Key reasons investors choose SOLDIERFIT include:
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A clearly differentiated military-inspired fitness concept
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Strong demand for functional and group training programs
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Recurring revenue through memberships and class packages
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High retention driven by community and accountability
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Smaller studio footprint compared to big-box gyms
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Centralized programming and brand consistency
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Opportunities for single-unit or multi-unit ownership
Background
SOLDIERFIT was established in 2007 by Daniel Alarik, a U.S. Army veteran, along with co-founder Angie Alarik. The concept was built around applying military training principles—discipline, structure, and teamwork—to civilian fitness in a way that is challenging yet accessible.
The first location quickly gained traction due to its results-driven programming and strong sense of community. As demand grew, the brand expanded through franchising, allowing entrepreneurs across the United States to bring the SOLDIERFIT experience to their local markets.
Today, SOLDIERFIT operates 13+ active franchise units across the USA and continues to expand in suburban and metropolitan areas. The brand falls within the boutique fitness and functional training industry category and benefits from ongoing consumer interest in coached workouts and community-based fitness experiences.
Support Training
SOLDIERFIT provides a comprehensive support system designed to guide franchisees from initial planning through long-term operations.
Pre-Launch Support
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Territory analysis and site selection guidance
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Studio layout planning and equipment specifications
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Build-out and vendor coordination support
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Pre-opening marketing and launch planning
Initial Training
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Franchisee onboarding covering operations, staffing, and financial management
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Coach education and training certification
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Sales systems training for memberships and retention
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Brand standards, culture, and customer experience training
Operational Support
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Ongoing access to standardized workout programming
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Operational playbooks and performance benchmarks
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Technology systems for scheduling, memberships, and reporting
Marketing & Growth Support
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National branding and promotional strategies
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Local marketing guidance and campaign planning
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Digital marketing support including social media and advertising
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Community engagement initiatives and fitness challenges
Ongoing Support
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Dedicated franchise support team
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Continued education and best-practice sharing
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Performance reviews and growth planning
This end-to-end support allows franchise owners to focus on team leadership, member experience, and local market expansion.
Ideal Candidate
The ideal SOLDIERFIT franchisee is a motivated entrepreneur who values leadership, discipline, and community engagement. While prior fitness industry experience is beneficial, it is not required.
Strong candidates typically have:
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An entrepreneurial mindset with leadership capability
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Experience in business management, operations, or sales
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Passion for health, fitness, or team-based environments
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Ability to motivate staff and build strong local communities
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Financial readiness to meet investment requirements
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Interest in hands-on ownership or multi-unit expansion
SOLDIERFIT performs particularly well in suburban and mid-sized metropolitan markets where community-driven fitness concepts thrive.
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Franchise Fee | $49,500 |
| Total Initial Investment | $150,000 – $400,000 |
| Minimum Investment Required | $150,000 |
| Initial Training Fee | Included in franchise fee |
| Real Estate & Leasehold Improvements | $40,000 – $150,000 |
| Fitness Equipment & Studio Setup | $40,000 – $100,000 |
| Technology & Software Systems | $3,000 – $10,000 |
| Pre-Opening Marketing & Launch Costs | $5,000 – $15,000 |
| Initial Inventory & Merchandise | $3,000 – $10,000 |
| Working Capital (3–6 Months) | $20,000 – $60,000 |
| Royalty Fee | Ongoing percentage of gross revenue |
| National Marketing Fee | Ongoing contribution |
| Estimated Break-Even Period | 18 – 30 months |
| Expected ROI | Competitive within boutique fitness sector |
| Primary Revenue Streams | Memberships, group training, personal training, retail |
