Established
2000
Franchise Units
319
Minimum Investment
$161,682
Franchise Fee
$49,500
Total Investment Range
$382,986
Home Based
No
Description
KEY TRAITS of the business model:
- Investment Level: $161,682 to $382,986
- Break-Even: units can reach break-even quickly with a relatively low number of members. Far below membership numbers required by even smaller gym concepts. Typically in the 60-100 client range which can be achieved within the first 6 months in many cases. Claims made to educate consultants - not to share with candidates but they will hear this during validation.
- Lifestyle opportunity: Owner-operator or Executive Ownership. A majority of our franchisees are multi-unit developers. We also have a decent number of very successful and satisfied owner-operators.
- Exclusive Technology and Protected Territory Extends to this as well
- Emerging national partnerships with Health Insurance Companies
Background
Year Business Started: 2000
Year Started Franchising: 2011
Franchise Units Open: 319
Company Units Open: 0
Registered in Non-Registered states - MI & WI
Pending Registration in - CA, HI, IL, IN, MD, MN, NY, ND, RI, SD, VA, & WA
Not Accepting Leads in MD
Canada Franchises: No
International Franchises: No
Support Training
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Recruiting Assistance: Yes
Initial Training
• Initial Training – 30-40 hours of online training on a learning management platform before in person training. Hire 3-4 weeks out, get coaches/manager remote certified before in-person training...
• 2 days of hands on fitness training in Chicago area training center for franchisee and manager/coaches. All other fitness training can be conducted in the local studio once opened
• Ongoing Video Catalog – continual creation of new training videos on all topics from fitness training to sales, marketing, coaching and operations.
• LMS (Trainual) constantly updated for ongoing training and coach support, highly active in on-going training
• 90-day ongoing business coaching for life of franchise - KPI-driven business coaching KEY to franchisee success and profitability.
Ideal Candidate
Function & Daily Tasks of the Owner-Operator
- Daily Studio Management and Coaching Clients
- Staff Management and Leadership, Hiring and Firing
- Selling Memberships and Onboarding New Clients
- Tracking Business Metrics (Leads, Conversions, Retention etc.)
- Managing Marketing and Financial Systems with Franchisor
Function & Daily Tasks of the Semi-Absentee Owner
- Managing Marketing and Financial Systems
- Weekly Staff Meetings
- Manage Lead Coach or Manager of Each Location
- Track KPI's weekly and hold Manager Accountable
- Interface w/corporate support team as needed.
Ideal Franchise Candidate
- No fitness experience required.
- The owner can either be the on-site operator or choose the Executive model. The owner must be comfortable with managing people, strong customer service orientation, and should enjoy impacting the lives of the people that he/she serves. Must be committed to managing the marketing that helps drive awareness and bring in customers.
- Does not require a high sales acumen - franchisor drives full lead generation and trains on sales and closing clients
- Looking for outgoing people, history of team leadership a must - looking for 'people people'
- Quiet, shy, or introverted types may struggle to engage coaches and clients. We do have very successful financial/engineer types but they are also outgoing and able to lead/inspire a team.
- High-meaning/purpose-driven candidates LOVE this model.
- Appreciation for long-term financial performance - takes 6 months to open, 3-6 months to get to B/E but at maturity it is a SIMPLE BUSINESS to MAINTAIN
Financial Detail
Investment Range: $161,682 to $382,986
Cash Investment: $100,000
Francise Fees: 1 Unit: $49,500 2 Units: $89,500 3 Units: $114,500 4 Units: $139, 500
See 2 Min. Drill for more
Royalty: 6% or $1,000, whichever is greater. No royalties for the first month
Brand Fund: 1% of Gross Sales
Item 19: Yes
Average Number of Employees: