Established
2000
Franchise Units
140
Minimum Investment
$125,000
Franchise Fee
$49,500
Total Investment Range
$175,000
Home Based
No
Description
The Exercise Coach is a fast-growing fitness franchise that leverages cutting-edge technology and personalized coaching to deliver highly efficient 20-minute workouts. Designed for busy adults and aging populations, the brand focuses on strength training with a science-backed approach and proprietary equipment. Franchisees benefit from a boutique fitness model that requires fewer employees, smaller footprints, and high customer retention.
Background
Founded in 2000, The Exercise Coach has redefined personal training through a high-tech, low-impact fitness model that appeals to a broad demographic, especially individuals over 40. With headquarters in the USA, the brand has rapidly expanded by offering a compelling mix of personalized coaching and smart fitness technology like Exerbotics equipment.
The franchise’s data-driven results and efficient format make it ideal for people who want to make an impact in health and wellness without operating a traditional gym.
Support Training
The Exercise Coach provides comprehensive support and training that includes:
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Initial Training Program: Intensive hands-on instruction at HQ (2 weeks).
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On-Site Opening Support: Help with setup and pre-launch.
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Ongoing Training: Webinars, coaching calls, and continuing education.
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Marketing Support: National brand strategy + local digital marketing campaigns.
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Technology Support: Software training, customer engagement tools, and performance tracking.
Ideal Candidate
The ideal Exercise Coach franchisee is:
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Passionate about health, wellness, and fitness
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Business-savvy with strong people management and communication skills
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Comfortable with technology and data-driven environments
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Looking for a semi-absentee or owner-operator model
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Prior fitness experience is not required — corporate provides extensive training
Financial Detail
| Type | Amount |
|---|---|
| Total Investment Range | $125,000 – $175,000 |
| Minimum Investment | $125,000 |
| Franchise Fee | $49,500 |
| Royalty Fee | 6% of gross sales |
| Ad Fund Fee | 2% of gross sales |
✅ Low overhead, limited staff requirements, and compact studio space make this a high-margin fitness franchise opportunity.
