Established
2022
Franchise Units
4
Minimum Investment
$350,000
Franchise Fee
$40,000
Total Investment Range
$750,000
Home Based
No
Description
The Good Pour is redefining how Americans experience wine, craft beer, and premium spirits. Positioned at the intersection of curated retail, education, and community, The Good Pour franchise offers a modern, high-margin business model built for today’s experience-driven consumer.
Unlike traditional liquor stores that rely solely on volume sales, The Good Pour focuses on discovery, storytelling, and customer engagement. Each location is designed as a welcoming neighborhood destination where customers can explore thoughtfully selected wines, craft beers, and artisanal spirits—guided by knowledgeable staff who turn every visit into a personalized experience.
Why Invest in This Franchise?
The Good Pour franchise represents a compelling opportunity for investors seeking a scalable retail concept in a recession-resilient industry. Alcohol retail has consistently demonstrated strong demand across economic cycles, and premiumization trends continue to push average transaction values higher.
Key investment advantages include:
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Experience-driven retail model that builds customer loyalty and repeat visits
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Curated product mix focused on high-margin wines, craft beers, and spirits
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Strong brand differentiation from big-box liquor stores
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Multiple revenue streams beyond standard retail sales
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Community-centric positioning that encourages local engagement and events
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Proven operational systems designed to support single or multi-unit growth
Background
- Established Year: 2022
- Founders: Industry professionals with backgrounds in beverage retail, hospitality, and brand development
- Industry Category: Wine & Spirits Retail / Specialty Beverage Franchise
- Franchise Active Units: 4
The Good Pour began with a simple but powerful idea: elevate the traditional liquor store into an educational, welcoming, and community-focused environment. From its earliest locations, the brand emphasized curated selections, knowledgeable staff, and an approachable atmosphere—appealing equally to casual shoppers and serious enthusiasts.
Support Training
The Good Pour franchise system is designed to support owners at every stage—from concept to grand opening and beyond.
Pre-Launch Support
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Site selection guidance and market evaluation
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Store layout, design standards, and build-out support
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Vendor sourcing and initial inventory planning
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Licensing and regulatory guidance for alcohol retail
Training & Onboarding
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Comprehensive initial training covering operations and compliance
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Product knowledge education and merchandising strategies
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Staff hiring, training, and management systems
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POS systems and inventory controls
Marketing & Brand Support
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Brand standards and positioning guidance
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Grand opening marketing strategies
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Local store marketing frameworks
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Community engagement and customer retention support
Ongoing Support
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Continuous operational coaching
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Access to curated supplier networks
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Performance benchmarking and reporting
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Ongoing franchisee support resources
Ideal Candidate
The Good Pour is well-suited for entrepreneurs and investors who appreciate structure while enjoying hands-on customer engagement. Ideal franchisees typically include:
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Retail, hospitality, or service-based business professionals
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Owner-operators or semi-absentee investors
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Individuals passionate about wine, craft beer, or premium spirits
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Community-oriented operators focused on local relationships
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Multi-unit investors seeking scalable retail opportunities
Financial readiness, operational discipline, and a customer-first mindset are key success factors.
Financial Detail
| Investment Component | Estimated Amount (USD) |
|---|---|
| Franchise Fee | $40,000 – $50,000 |
| Total Initial Investment | $350,000 – $750,000 |
| Minimum Liquid Capital Required | $150,000 – $250,000 |
| Leasehold Improvements & Build-Out | $150,000 – $350,000 |
| Equipment, Fixtures & Signage | $60,000 – $120,000 |
| Initial Inventory | $50,000 – $100,000 |
| Initial Marketing & Grand Opening | $15,000 – $30,000 |
| Working Capital (3–6 months) | $35,000 – $75,000 |
| Royalty Fee | Ongoing percentage of gross sales |
| Marketing / Brand Fund Fee | Ongoing contribution |
| Estimated Break-Even Period | 18 – 30 months |
| Expected ROI | Competitive, market-dependent |
